The Seven-Part Guide to Portfolio Product Management & Marketing

Proficientz

This guide to portfolio product management and marketing answers the following seven questions. How Does Portfolio Product Management Impact Product Marketing? Portfolio product management is a customer outcome approach to product management and product marketing that eliminates silos and competing priorities and fosters collaboration across product teams. Structure product management/marketing so that their market knowledge is stronger than all other disciplines combined.

Emergence Capital’s Doug Landis on telling stories that sell

Inside Intercom

Doug Landis often sees an unsuccessful sales pitch stumble straight out of the gate. Previously, however, he ran sales productivity for teams at Google, Salesforce and Box. His time at the latter culminated in the title of Chief Storyteller, where he rewrote the script for how Box sales team talked to and about their customers. Here are four quick takeaways: Your job in sales is to build credibility, and you do that by being relatable and using the voice of your customers.

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Emergence Capital’s Doug Landis on telling stories that sell

Inside Intercom

Doug Landis often sees an unsuccessful sales pitch stumble straight out of the gate. Previously, however, he ran sales productivity for teams at Google, Salesforce and Box. His time a the latter culminated in the title of Chief Storyteller, where he rewrote the script for how Box sales team talked to and about their customers. Here are four quick takeaways: Your job in sales is to build credibility, and you do that by being relatable and using the voice of your customers.

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9 essential sales steps you need to grow your SaaS startup

Inside Intercom

In the early stages of most SaaS startups’ lives, the CEO or founder often acts as the initial head of sales. Despite that value, however, there’s a drawback – a lack of formal sales training and sales process can seriously undermine those initial efforts. In this post, I outline how SaaS founders should modify their approach and implement a simple sales methodology to increase their odds of success. Define your marketing personas.

The Shortest Product Manager Job Ever!

The Accidental Product Manager

Although this was a new market for me, it sounded interesting and I felt that I could provide value as a product manager. However, one of those weeks was filled with sales training for a batch of new sales people that had just been brought on. I spent my time during the other two weeks visiting with developers, business analysis, sales people, etc. Blue Elephant Consulting –.

Top Customer Success Trends To Watch For In 2020

Gainsight

Sometimes CSPs [Customer Success Professionals] didn’t have this cause they hadn’t gone through sales training, they didn’t understand all the basics that maybe a salesperson might. So historically, you know, the prioritization would be more sales reps, more solutions consultants, more marketing spend maybe.

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Rules & Tools For Scaling Software Sales | Stephen Allott, Seedcamp| BoS Europe 2018

Business of Software Conference

There are three main aspects to sales: Planning, Selling, and Tools. From generating good leads, to spotting good sales people and how to motivate them to be better. Stephen Allott (Seedcamp) – Rules & Tools For Scaling Software Sales from Business of Software Conference. Stephen Allott : Sales. Just the one word, ‘sales’. So who in the room is happy with their sales performance? or a consultant or thinking about doing a startup?