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The Most Basic Rule of Product Positioning – It’s Easy

Product Management University

I learned a lot about product positioning long before I ever stepped into a product marketing role. For the first four years of my software career, I was a pre-sales solution consultant, a.k.a. I think of demos as verbal product positioning. That’s when the number one rule of product positioning hit me right between the eyes.

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Solution Consultants, Be The Person You’d Love To Buy From

Product Management University

For all of you pre-sales solution consultants and sales engineers looking for new ways to differentiate your demos, step away from your products for a quick minute. How Solution Consultants Become the Key to Differentiation If you’re a pre-sales solution consultant, there are two parts to the differentiation equation.

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Featured Product Management Consultant: Ryan Cantwell

280 Group

On this month’s featured interview from our Consultant Interviews Series , we have Ryan Cantwell candidly talking about the path that lead him to start a Product Management career and the importance of including role clarity in Product organizations. The Product Manager will begin to have a greater positive impact on the organization.

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Featured Product Management Consultant: Bill Haines

280 Group

We went cash-flow positive 6 months later. Literally , on my first day in that job I’d traveled to the office location where most of my folks worked so I could do initial meet-and-greets with each of them. The post Featured Product Management Consultant: Bill Haines appeared first on 280 Group.

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Competitive Demos – How to Attack Your Competitor’s Strengths

Product Management University

Just like you, they know their own shortcomings and there’s a good chance they’ve been schooled on how to neutralize them with some clever positioning or avoidance tactics. All of this is not to say that you shouldn’t expose their glaring weaknesses if they have them, but hitting their strengths too gives you an even stronger position.

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Meet the Ampliteer Leading Our Global Solutions Consulting Team: Todd Vancil

Amplitude

The Solutions Consulting (SC) team is a vital part of that vision, and I’m thrilled to have a hand in making it come to pass. You’ve made a career in Solutions Consulting, what is special to you about the profession? I often say the solutions consultant is often the most versatile player on the technology sales team.

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The positive effects of the pandemic on UXR

UX Studio: Product Management

Founder of a London and Budapest-based behavioural consulting startup. Two of the interviews were over Google Meet, and two were in person. Such a positive outlook didn’t happen overnight. Whoever says that they’ve never become distracted, worked on other tasks whilst in an online meeting are either super-human or lying.