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Featured Product Management Consultant: Bill Haines

280 Group

So, we had to start with Product Marketing 101: Know your message! The post Featured Product Management Consultant: Bill Haines appeared first on 280 Group. For a half dozen years , I met with Product Managers who had come seeking creative for their new product launches. That was a lot of fun. .

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Consulting Tip #2: Avoid Unsolicited Offers of Help from Strangers

Johanna Rothman

Here are several unsolicited offers I received in email and various messaging today: An unsolicited email explaining my site was slow and not high-ranking in SEO. And yet a third unsolicited offer to make my consulting business much more successful by allowing AI to write content for me. (Me!!) But I suspect not.

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3 Tests for Great Product Messaging

280 Group

In this new video and blog post we discuss something that is exceedingly important in the product world: messaging. For this topic we have brought in one of 280 Group’s senior consultant and trainers, Bill Haines. The post 3 Tests for Great Product Messaging appeared first on 280 Group Product Management. continue reading].

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Consulting Tip 4: Always Focus on Your Value for Your Client’s Time

Johanna Rothman

That's exactly the opposite of how a consultant needs to initiate a warm connection. (Or Do not message your LinkedIn contacts as a way to create a newsletter. With consistent content marketing, the consultant invests their time in writing and speaking about specific topics. Interested in the consulting workshop later this year?

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Hooked - How to Build Habit-Forming Products

Speaker: Nir Eyal, Author of Hooked: How to Build Habit-Forming Products

Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging. Hooked, the book, is based on Eyal’s years of research, consulting, and practical experience.

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Writing coach Leslie O’Flahavan on the dos and don’ts of customer messaging

Intercom, Inc.

Writing a clear, timely, and empathetic message to your customers is a very sought-after craft. She went on to become a high school English teacher, college writing instructor, and writing consultant for government agencies. And so, in 1996, she founded E-WRITE , a writing training consultancy that helps people do just that.

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Write the perfect sales message with these 7 rules

Intercom, Inc.

While the death of cold calling may have been exaggerated, in the past 5 years the preferred medium for sales messages has rapidly moved to email, messaging and live chat. In this era of business messaging, the written word has become even more crucial for building relationships between buyer and seller.

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