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Positioning Value – The Simplest Things Are The Hardest to Say

Product Management University

When it comes to positioning value, sometimes the simplest things are the hardest to say. A good friend of mine is leaving his corporate job and going out on his own as a consultant with an amazing track record of success. Let’s forget about those for a minute and just focus on the message. What can you do for me?

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Obviously Awesome: Positioning Your Product – April Dunford on The Product Experience

Mind the Product

April Dunford’s mtpcon Digital 2020 keynote on positioning was so good that we couldn’t pass up the opportunity to dig deeper into the topic with her. The post Obviously Awesome: Positioning Your Product – April Dunford on The Product Experience appeared first on Mind the Product. Building a story brand.

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What is positioning and how do you claim a position in your market?

Messages that Matter

When colleagues or peers or marketing consultants refer to positioning, what do you think they mean? There is often a debate about what positioning is, and what it is not. Confusing matters further, there are two proper usages of “positioning:” How your company is situated relative to its […].

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The positive effects of the pandemic on UXR

UX Studio: Product Management

Founder of a London and Budapest-based behavioural consulting startup. Such a positive outlook didn’t happen overnight. To end on a positive note, the world of research has expanded incrementally. Should you want to improve the design and performance of your digital product, message us to book a consultation with us.

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Freelance Consulting and Product Management – Time to Join the gig Economy?

Mind the Product

Therein lies the opportunity for a product management consultant. Consulting on a part-time and freelance basis may be a viable option for you, depending on where you are in your career. Even if you’re only thinking about it as a temporary move, it’s important to think about the goals you may have as a consultant.

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17 SaaS Customer Success Best Practices to Improve Customer Retention

Userpilot

Using targeted in-app messages to guide users through key features effectively. Add additional value to customers with onboarding emails Onboarding emails are essential in nurturing a positive relationship with new users or customers by providing them with a structured introduction to your product or service. Welcome survey example.

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Cultivating a Product Mindset: How “No” became “YES, if…” became “Yes, IF…”

The Product Coalition

For me, this great entrepreneurial adventure was an exposure to ‘yes if’ consulting as a more useful format than ‘no because’ … ‘Yes if’ was the language of an enabler, pointing to what needed to be done to make the possible plausible. Yes, if we can agree that not every message has to be groundbreaking. If” is positive, but realistic.