The Seven-Part Guide to Portfolio Product Management & Marketing
FEBRUARY 25, 2020
It aligns product, marketing, sales and customer success teams around outcomes that have the greatest strategic value to customers – things that make them better at their business. Sales Training on Customers vs. Products. The goal is to make sure sales dialogues lead with a strong vision and a differentiating value story that’s supported by all products. When it comes to sales training, products play a supporting role, not a leading role.