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The Seven-Part Guide to Portfolio Product Management & Marketing

Product Management University

Customer-Facing Vision & Strategy. If you have 20 products, that equates to 20 product visions and 20 product strategies. Create one customer-facing vision for the portfolio, something that’s strategic to every customer, and then create a tactical business goal for each product that supports the portfolio vision.

Marketing 130
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Emergence Capital’s Doug Landis on telling stories that sell

Intercom, Inc.

His time at the latter culminated in the title of Chief Storyteller, where he rewrote the script for how Box sales team talked to and about their customers. I think of it as go-to-market consulting. I realized I get way more value out of helping other sales people figure out how to tap into their full potential. It was so fun.

article thumbnail

Emergence Capital’s Doug Landis on telling stories that sell

Intercom, Inc.

His time a the latter culminated in the title of Chief Storyteller, where he rewrote the script for how Box sales team talked to and about their customers. I think of it as go-to-market consulting. I realized I get way more value out of helping other sales people figure out how to tap into their full potential. It was so fun.