article thumbnail

The Great Silence

The Product Coalition

From this education, the influence of elaborate management consulting style frameworks appeared, which frankly, stakeholders care very little about. Better sales training also won’t stop individual salespeople who are new and just trying to learn the ropes, or simply have a different idea of who the ideal customer is.

article thumbnail

Emergence Capital’s Doug Landis on telling stories that sell

Intercom, Inc.

Doug Landis often sees an unsuccessful sales pitch stumble straight out of the gate. The problem, Doug says, is salespeople tend to focus too much on their company and the names on their client roster, rather than connecting with their audience. I think of it as go-to-market consulting. The easiest way to do that?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Emergence Capital’s Doug Landis on telling stories that sell

Intercom, Inc.

Doug Landis often sees an unsuccessful sales pitch stumble straight out of the gate. The problem, Doug says, is salespeople tend to focus too much on their company and the names on their client roster, rather than connecting with their audience. I think of it as go-to-market consulting. The easiest way to do that?

article thumbnail

Rules & Tools For Scaling Software Sales | Stephen Allott, Seedcamp| BoS Europe 2018

Business of Software Conference

or a consultant or thinking about doing a startup? It’s an online website which is really a catalogue for cloud services and products and consultants and developers to build Government digital and cloud implementations and I think it’s transacted over ÂŁ3 billion since it started. I’ve never worked in sales.