Emergence Capital’s Doug Landis on telling stories that sell
Intercom, Inc.
JULY 5, 2018
Doug Landis often sees an unsuccessful sales pitch stumble straight out of the gate. The problem, Doug says, is salespeople tend to focus too much on their company and the names on their client roster, rather than connecting with their audience. I think of it as go-to-market consulting. Distilling the 40,000-foot vision.
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