The Importance of Product Positioning

280 Group

In this video 280 Group CEO and Founder, Brian Lawley, is joined by Senior Consultant/Trainer, Tom Evans, who is a Product Management and Product Marketing expert.The topic is why good product positioning is so critical for your product and your messaging.

Crafting a Useful Positioning Statement

Actuation Consulting

A strong positioning statement is an important ingredient for success. In this post we share some tips for developing a well thought out positioning statement. What is a Positioning Statement? A well-crafted positioning statement brings together your overall value proposition with your positioning for a product. A Good Positioning Statement Framework. Four Essentials for a Useful Positioning Statement. Other Forms for Your Positioning Statement.

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How to Successfully Transition from Consulting to PM

PMLesson's Ace the PM Interview

After working in consulting, many management consultants desire to exit into and work at a tech company. If you want to learn more about the consulting role vs the product role, read this article on the topic. Why are you leaving consulting?

How to Successfully Transition from Consulting to PM

PMLesson's Ace the PM Interview

After working in consulting, many management consultants desire to exit into and work at a tech company. If you want to learn more about the consulting role vs the product role, read this article on the topic. Why are you leaving consulting?

Freelance Consulting and Product Management – Time to Join the gig Economy?

Mind the Product

Therein lies the opportunity for a product management consultant. Consulting on a part-time and freelance basis may be a viable option for you, depending on where you are in your career. marketing acumen to promote the nascent consulting business.

5 Obviously Awesome Takeaways from April Dunford’s New Positioning Book

Business of Software Conference

From page 1 of Obviously Awesome: How To Nail Product Positioning So Customers Get It, Buy It, Love It , it was clear that the team at Business of Software needed to read April Dunford’s new book. 1 – Positioning is the difference between ‘So?’

What is positioning and how can it improve marketing?

Messages that Matter

When colleagues, peers or marketing consultants refer to positioning, what do you think they mean? There is often a debate about what positioning is, and what it is not. Confusing matters further, there are two proper usages of “positioning:” How your company is situated relative to its competitors; [… If you’re not sure, you’re not alone.

How to align sales and marketing through positioning

Messages that Matter

I have been asking sales consultants for the last month whether they have ever worked with a B2B software company [… Is there a disconnect between your marketing team and sales? Do sales team members love your presentations or do they complain about them? What about the leads you create? Do they jump all over them?

What To Do About Your Audience’s Real Roadmap Questions | Rich Mironov, Mironov Consulting | BoS USA 2018

Business of Software Conference

Rich Mironov, CEO/Founder, Mironov Consulting. Rich Mironov (CEO, Mironov Consulting) – What To Do About Your Audience’s Real Roadmap Questions from Business of Software Conference. It’s like eight hundred and fifty items long but for you I’m going to slide it into position six hundred and twelve. We had a really good positive relationship.

Using Different Types of Personas

Actuation Consulting

website I consulting I training I toolkits I books I blog I twitter. The post Using Different Types of Personas appeared first on Actuation Consulting. 2018 Agile Buyer Persona Innovation Marketing positioning statement Product Management Product Management Consulting product manager Product Marketing Skills actuation consulting greg geracie persona product development product management product owner Take Charge Product Management User Experience

Positioning For Growth: How To Make Complex Products Obviously Awesome | April Dunford, Ambient Strategy | BoS USA 2019

Business of Software Conference

In this BoS Talk April shows you how important positioning is to your product and how you can be doing yourself a great injustice just by positioning incorrectly. Positioning. So positioning is not the same thing as messaging. There’s positioning.

BADIR?—?The Antidote to Low ROI from Data Science Projects

Piyanka Jain

The first metric of project success is obviously that the project gets completed; the second is that the insights produced are actionable so that they cause a positive movement in one or more key metrics for the company. badir machine-learning ai data-science consultingBADIR?—?The The Antidote to Low ROI from Data Science Projects [link] Data Science, Machine Learning, Robotics, and AI?—?these these are some of the hottest keywords in the business right now.

Sales Presentation Techniques That Improve Discovery

Proficientz

The approach exemplifies consultative selling. Product Management Playbook Positioning & Sales EnablementThere are many cases where salespeople are forced into giving presentations before adequate discovery has been completed.

April Dunford: ‘Obviously Awesome’ UK Book Launch Tour

Business of Software Conference

April is a globally recognized expert in Positioning and Market strategy. Drawing on years of experience, in these talks she’ll teach you how to avoid the 3 killer positioning pitfalls and how to use market context to make the value of your offerings obvious for your target customers.

Books 96

Prospects Will Sell Themselves. You Just Have to Let Them!

Proficientz

Your credibility and consultative approach is what will make you unique, especially in a sales role. Blog Positioning & Sales EnablementThe more you’re talking the less you’re selling. Listening just might be the most underrated and overlooked sales skill of all. If you let buyers talk long enough, they’ll eventually talk themselves into buying whatever you’re selling. Try these three tactics with your next prospect and the odds of a desirable outcome go up exponentially.

Win the “Customer Value” Relay Race and Dominate Your Market

Proficientz

The marketing and sales enablement function has three goals: Create a corporate résumé (positioning) that communicates your strategic value to the market in the customers’ vocabulary. Equip the salesforce to facilitate credible and consultative business conversations with executives (strategic), managers (operational) and users (tactical) to distinguish your organization from the competition.

The Art of Developing Your Launch Strategy

Actuation Consulting

Advancing the Profession of Product Management website I consulting I training I toolkits I books I blog I twitter. The post The Art of Developing Your Launch Strategy appeared first on Actuation Consulting. Agile Disruptive product Innovation Launch Marketing MRD positioning statement Product Launch Product Management product manager Product Marketing Product Owner Product Teams Strategy Take Charge Product Management Launch strategy product launch strategy

Making Workplaces Work For Humans | Isa Watson, Squad | BoS USA 2018

Business of Software Conference

And so, the one thing that they instilled in me at the foundation level though was that: “whatever you do, do as much as you can to positively impact as many people while you’re here on this world on this earth because your time is limited.” So again whatever you do do it as much as you can to positively impact as many people as you can. And so we’ve seen it work well in environments where there is a lot of strong engagement positive culture.

Problem Scenarios as a Device

Actuation Consulting

website I consulting I training I toolkits I books I blog I twitter. The post Problem Scenarios as a Device appeared first on Actuation Consulting. Business Analysis Innovation Marketing positioning statement Product Management product manager Product Marketing Product Owner Product Teams Project Management Take Charge Product Management User Experience Agile greg geracie problem scenario product development product management product team

Product Management Jobs: Quick Starter Guide

280 Group

You can also check out the full-time positions that 280 Group is regularly sourcing for our clients. Keep positive. She helps clients navigate our training and consulting solutions, and also oversees our contingent-search recruiting practice.

Product Manager vs Product Marketing Manager

280 Group

The Product Marketing Manager uses this common understanding to properly position the product so that customers see that this is the right product for them, and that it is better than the competition. Bill Haines is a Principal Consultant and Trainer at 280 Group.

Emerge named #1 Global Leader in the 2020 Clutch Leaders Matrix for User Experience Companies

Emerge Insights

Emerge, a Digital Agency in Portland, OR, is positioned highly for Ability to Deliver in the Leaders Matrix in Clutch’s 2020 independent evaluation that compares user experience design capabilities across consulting firms, agencies and design companies.

“On the Box Thinking” to Build a Better MVP

280 Group

Without knowing the Positioning you want your product to take, its Value proposition to customers, and how you will Message these things, you don’t have a path to market success. Here are some practical steps to get you started: Start with Positioning.

Product Love Podcast: April Dunford, Speaker and Author

ProductCraft

This week on Product Love, I sat down with April Dunford, a positioning consultant, keynote speaker, and the author of “Obviously Awesome.” Per her book title, our conversation was obviously awesome (cue the tomatoes).

Competitive Analysis: How to Dismantle the Competition

280 Group

But because your competitive research has gone deeper and wider than a simple feature comparison chart, you’ll be in a position to consider how to use channel strategy, marketing techniques, pricing , partnerships, or bundling as tools to weaken, and ultimately dismantle your competition.

The best messages resonate because they articulate what you've already been trying to say

Under10 Playbook

— Steve Johnson, Under 10 Consulting. Positioning is an essential tool in your product playbook. And there are lots of different formats for positioning. I was working with a friend on product positioning. The best messages resonate because they articulate what you've already been trying to say.— On a break, I found two emails that directly corresponded to the product we were discussing.

Emerge named Global Leader in the 2019 Clutch Leaders Matrix for Enterprise App Development Companies

Emerge Insights

Emerge, a Digital Agency in Portland, OR, is positioned highly for Ability to Deliver in the Leaders Matrix in Clutch’s 2019 independent evaluation that compares enterprise mobile application capabilities across consulting firms, agencies and systems integrators.

Top UX Agencies To Choose From In 2019

StudioTeam

This puts me in a position to tell endless stories of the heroic work top UX agencies do day after day to fight for a better digital world. The other big multinational design agency, Fjord makes up a part of the Accenture management consulting firm.

UX 86

Solutions Marketing vs. Product Marketing: One Big Difference

Proficientz

Positioning. Product positioning in one form or another is problems, features and benefits with a narrative that targets users more than any other audience. Solution positioning is the buyer’s (decision-maker/influencer) version of a value story, their vision for success.

Top Strategies to Advance Your Product Management Career Rapidly – Part 5

280 Group

Here are some examples: Product Management Leader : This heading says that even if your last position wasn’t a manager role, you’re looking for a leadership role in your next position. Roger Snyder is a Principal Consultant/Trainer, and VP of Marketing at 280 Group.

Why (some) copycat product are more successful than the original !

NextBigWhat

Pricing / Different positioning. Pricing is often a positioning statement. What Salesforce did with Siebel is a great case study on pricing and positioning. No software, said Salesforce eliminating all sorts of installation / maintenance and pre-sales consulting etc costs.

Revisiting ASPIRE for Competencies

Under10 Playbook

One of the keys in positioning is creating a unique space in the mind of buyers. Use ASPIRE to help refine your position. What is your position in the market? Example: Consulting and coaching. I use ASPIRE to help potential consultants profile the opportunity.

The GIST Framework by Itamar Gilad

Mind the Product

In this talk from #MTP Engage Manchester consultant Itamar Gilad takes us through his GIST (goals, ideas, steps, tasks) framework. He’s now a consultant, speaker and writer. At Google and Bing, only 10-20% of experiments generate positive results.

Why IT Teams Benefit from a Product Management Viewpoint

280 Group

Positioning. Proper segmentation and positioning are essential to a well-defined solution. A powerful positioning statement also serves as the vision statement for the solution, aligning stakeholders around the solution and helping to control scope creep. Refocusing the Lens.

3 Strategies to Pitch Product Management Ideas

280 Group

For this video, 280 Group CEO and Founder, Brian Lawley, talks with Bill Haines, who is not only a Product Management Consultant and Trainer, but an expert in positioning, messaging, and influencing people.

3 Ways to Leverage Your Strongest Product Management Skills

280 Group

I often advise coaching clients who want to change industries or move into a leadership position within their industry to create a thought leadership plan. She helps clients navigate our training and consulting solutions, and also oversees our contingent-search recruiting practice.

Strategic Frameworks to Manage in a Post-COVID-19 World

Pragmatic Marketing

In technology circles, the term “disruption” conjures images of positive shaking of the status quo by derivative, innovative offerings that make the user’s life easier. ” We posit a contra idea to consulting firms.

Strategic Frameworks to Manage in a Post-COVID-19 World

Pragmatic Marketing

In technology circles, the term “disruption” conjures images of positive shaking of the status quo by derivative, innovative offerings that make the user’s life easier. ” We posit a contra idea to consulting firms.

Say No to Mandatory Fun

Johanna Rothman

I keep encountering managers and consultants who want to make work “fun” for people. Before I was a consultant, I held various Director-level positions at local companies. The post Say No to Mandatory Fun appeared first on Johanna Rothman, Management Consultant. As a goal, “fun” is a bunch of hooey. Each organization had mandatory fun days. In one organization, we played softball.

Introducing the CPO Accelerator

Melissa Perri

Product is the only position that touches everything across the organization and helps pull it together to create a compelling offering for its customers. Tommi has previously held product leadership positions at Splice and Shutterstock.