The Importance of Product Positioning

280 Group

In this video 280 Group CEO and Founder, Brian Lawley, is joined by Senior Consultant/Trainer, Tom Evans, who is a Product Management and Product Marketing expert.The topic is why good product positioning is so critical for your product and your messaging.

What is positioning and how can it improve marketing?

Messages that Matter

When colleagues, peers or marketing consultants refer to positioning, what do you think they mean? There is often a debate about what positioning is, and what it is not. Confusing matters further, there are two proper usages of “positioning:” How your company is situated relative to its competitors; [… If you’re not sure, you’re not alone.

How to align sales and marketing through positioning

Messages that Matter

I have been asking sales consultants for the last month whether they have ever worked with a B2B software company [… Is there a disconnect between your marketing team and sales? Do sales team members love your presentations or do they complain about them? What about the leads you create? Do they jump all over them?

Freelance Consulting and Product Management – Time to Join the gig Economy?

Mind the Product

Therein lies the opportunity for a product management consultant. Consulting on a part-time and freelance basis may be a viable option for you, depending on where you are in your career. marketing acumen to promote the nascent consulting business.

Top 10 industries for monetizing data: Is yours one of them?

consultation to treatment ? positively impact sales and win rates Business application ? Monetizing the. data exhaust Top 10 industries with data. monetization opportunities Recognizing the commercial.

Prospects Will Sell Themselves. You Just Have to Let Them!

Proficientz – Product Management University

Your credibility and consultative approach is what will make you unique, especially in a sales role. Blog Positioning & Sales EnablementThe more you’re talking the less you’re selling. Listening just might be the most underrated and overlooked sales skill of all. If you let buyers talk long enough, they’ll eventually talk themselves into buying whatever you’re selling. Try these three tactics with your next prospect and the odds of a desirable outcome go up exponentially.

280 Group’s Top Product Management Blog Posts of 2018

280 Group

Video] The Importance of Product Positioning. Video interview with Senior Consultant/Trainer, Tom Evans, Product Management and Product Marketing expert. He explains why good product positioning is so critical for your product and your messaging.

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Why IT Teams Benefit from a Product Management Viewpoint

280 Group

Positioning. Proper segmentation and positioning are essential to a well-defined solution. A powerful positioning statement also serves as the vision statement for the solution, aligning stakeholders around the solution and helping to control scope creep. Refocusing the Lens.

What I’m Saying No to This Year—And Why

Product Talk

I’m in a fortunate position. Others are looking for a consultant and not a coach—more on that in the next section. Here’s a list of things I don’t do, even though I get asked to do them all the time: I don’t consult.

The best messages resonate because they articulate what you've already been trying to say

Under10 Playbook

— Steve Johnson, Under 10 Consulting. Positioning is an essential tool in your product playbook. And there are lots of different formats for positioning. I was working with a friend on product positioning. The best messages resonate because they articulate what you've already been trying to say.— On a break, I found two emails that directly corresponded to the product we were discussing.

New Study: 2018 State of Embedded Analytics Report

CONTENTS Foreword by Jen Underwood, Principal Consultant, Impact Analytix.1 1| 2018 LOGI ANALYTICS STATE OF EMBEDDED ANALYTICS REPORT FOREWORD Jen Underwood, Principal Consultant, Impact Analytix Analytics is everywhere. It also positively impacts the end. 2018 STATE OF.

Introducing the CPO Accelerator

Melissa Perri

Product is the only position that touches everything across the organization and helps pull it together to create a compelling offering for its customers. Tommi has previously held product leadership positions at Splice and Shutterstock.

3 Strategies to Pitch Product Management Ideas

280 Group

For this video, 280 Group CEO and Founder, Brian Lawley, talks with Bill Haines, who is not only a Product Management Consultant and Trainer, but an expert in positioning, messaging, and influencing people.

PR Does Not Stand for “Press Release” – B2B Marketing Rules

280 Group

Bill Haines, Senior Principal Consultant and Trainer | 280 Group. Bill also held executive positions at a software development firm and at an award-winning marketing communications agency.

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Meet Your New Partner: The Sales Team – B2B Marketing Rules

280 Group

To gain enthusiasm from sales for these sessions, keep the focus positive. Bill Haines, Senior Principal Consultant and Trainer | 280 Group. Bill also held executive positions at a software development firm and at an award-winning marketing communications agency.

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Customer Journey Map – B2B Marketing Rules

280 Group

Senior Principal Consultant and Trainer. Bill Haines is a Senior Principal Consultant and Trainer at 280 Group. Bill also held executive positions at a software development firm and at an award-winning marketing communications agency.

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Developing Product Management Confidence

bpma ProductHub

It’s the expectation of a positive outcome”. But how do you develop the confidence required to lead a team of stakeholders to a positive outcome? Her consulting work, personal life events and her business partner emphasized that the lessons as “Ms.

Revisiting ASPIRE for Competencies

Under10 Playbook

One of the keys in positioning is creating a unique space in the mind of buyers. Use ASPIRE to help refine your position. What is your position in the market? Example: Consulting and coaching. I use ASPIRE to help potential consultants profile the opportunity.

Book Review: The Phenomenal Product Manager

The Product Bistro

Written by Brian Lawley, the top man at the 280Group , a consultancy, and training organization with deep product management and product marketing skills and reputations, I was at first put off by how thin the book was.

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Customer Success – an important role

The Product Bistro

Digital Transformation, it’s all the rage, and doing a simple Google search yields a plethora of hits, from training to consultants, to the big market research companies, all weighing in. No longer must the adoption of a technology be an enormous undertaking, requiring a significant investment (technology funding, finding space in the data center, buying racks of gear, upgrading network bandwidth, huge software licenses, big dollar consultants for implementation).

How to Deal with Unresponsive Stakeholders

Folding Burritos

In order to do this, one of the most useful things I got from my enterprise consulting days is something called the Minto Pyramid Principle. It’s used in dressed-up, serious, management consulting firms, but don’t let that deter you — it’s really helpful. Also, this undermines the stakeholder’s position within the organization, which is not good for them. As Marty Cagan puts it , managing stakeholders is probably the least favorite part of our job as Product Managers.

Productivity Boosting Tips For Busy Managers

And as you surely already know, positive work habits trickle from the top down, so productive managers inspire productive teams. Here is my list of suggestions to help you increase your personal productivity and help your team by setting a positive example: Set Clear Goals and Objectives.

Podcast: Moving Up the Career Ladder with Thor Mitchell

Mind the Product

Following a talk at ProductTank Bristol, he joined us to chat about the advice he gives both to aspiring product managers and to those angling for leadership positions.

Deadlines are evil. Deadlines are our friends

Folding Burritos

The lesson I’ve come to learn over the years is that we need to accept and embrace deadlines as a positive influence on our work. It’s what sets the difference between positive motivator and death march. Turning deadlines into a positive influence. The key to turning deadlines into a positive influence is to keep them achievable. Those can be the positive effects of working towards (and hitting) a deadline. Deadline.

The 7 Product Dimensions: A Guide to Asking the Right Questions

bpma ProductHub

Ellen is an Agile Product Coach and President of EBG Consulting focused on achieving product agility through the convergence of product management, agile/lean principles, and organizational learning. A business partner might be more focused on the market, revenue, or competitive position.

Climbing the Product Management Career Ladder

bpma ProductHub

The definition of “strategic” is about results: delivering solutions that have strategic value to the customer, which in turn delivers strategic value to your organization in the form of growth, profitability and competitive position. Contributed by John Mansour.

Here’s what our Business of Software Conference USA 2018 Speakers are Reading

Business of Software Conference

In honor of the recent passing of Gerald Weinberg, I’ll choose my favorite of his: The Secrets of Consulting. Rich Mironov, Mironov Consulting. What makes Business of Software Conference speakers so smart? Like most smart people, they read a lot.

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How to design your Insights-as-a-Service business model

Oren Steinberg

These are provided by consultants, advisors, vertical experts or AI specialists. These help establish credibility and position your company as a market expert. It can also be used as an initial model during market penetration, first establish a high-end positioning before creating less expensive versions of the service. 8 business models for Insights-as-a-Service. Yesterday at an AI conference, I saw an unusual number of companies offering Insights-as-a-Service.

What is Product Management, exactly?


See Parity Consulting’s 2018 Product Management Salary Survey. ). Associate Product Manager (APM) is an entry-level position, usually reporting to a more senior Product Manager. This is often a mentorship position and the start of a product manager’s career.

From Engineering To Product Management: The Two-Step Career Move

bpma ProductHub

It makes the transition easier, keeps you in your comfort zone and positions you for a wider variety of career options over the long term. John Mansour is the founder and managing partner at Proficientz , a training and consulting firm that specializes in product portfolio management.

Be Expert On Market Problems

Under10 Playbook

That means we must spend time with customers and non-customers so we are in a position to notice problems. Every consultant will tell you that customer interviews provide deep insights on the product, its promotion, your sales team effectiveness, and your company strategy.

Product Managing Your Career—Stanford PM Instructor Daniel Elizade

PMLesson's Ace the PM Interview

One of my favorite roles in that company was serving as a solutions architect for the consulting team. I could tell marketing about how to adjust their positioning or how R&D should be working on different features to target customer needs. It's a unique, excellent vehicle that solves the user problem of transportation that's positioned toward a well-thought out niche with a mission.

The recipe for growth as a designer

Inside Intercom

In my experience, many designers who aim to achieve one of these positions tend to ask a seemingly simple question: “What do I need to do to get promoted?”. This all makes for a simple recipe: Mixing equal parts positive behavior and results makes for a high level of performance.

Finding Flow in Your Product Management Career

Mind the Product

A few years ago, I wrote a couple of blog posts about working as a consultant in product management. At that time in London – we’re talking 2011/2012 – it was, dare I say, a bold step to leave a full-time, good product position to go freelance.

Shorter Feedback Loops Help Us Learn Faster

Johanna Rothman

I finally had the transforming idea about how to position the talk: Roadmapping and product planning are about feedback loops. The post Shorter Feedback Loops Help Us Learn Faster appeared first on Johanna Rothman, Management Consultant.

Analyst to Product Manager—Emma Yee, Senior Data PM at GoodRx

PMLesson's Ace the PM Interview

Don’t burn bridges - you never know who will be in a position to help you one day) The chance to make reporting software better for users like myself was very appealing. Back in my consulting days - estimate the number of cars that cross the Golden Gate bridge on a Tuesday rush hour. The best book I’ve ever read for enterprise product management is The Power of a Positive No, by William Ury.

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Introducing the Speakers for MTP Engage Manchester 2019

Mind the Product

This puts him in a unique position to bridge the gap between corporations and startups, fostering open innovation. Holly is passionate about building products that have a positive impact on people’s lives and is an advocate for agile, coaching and collaborative working practices.

Product Management Is a Contact Sport – What’s Your Injury Risk?

Proficientz – Product Management University

Future development projects will be disproportionately spent redesigning features from prior releases instead of building new ones, causing serious injury to your competitive position. The Protective Pad: Pre-Sales Consultant / Solution Engineer. The Protective Pad: Client Services Consultant. Good consultants know customer business processes and are experts at workarounds that often mitigate the need for yet another “one off” development project.

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Product Management Memory Lane with Alyssa Dver

bpma ProductHub

” Her consulting work, personal life events and her business partner emphasized that the lessons as “Ms. Today, he is focused on growing revenue and building web products that have a positive impact on this world. Contributed by Saikrishna Chavali.

8 Essential Elements of Your Customer Advisory Board Meeting Agenda

Pragmatic Marketing

Before exploring any session content, make sure everyone introduces themselves—CAB member attendees, host-company executives and third-party consultants. By Rob Jensen.