The Importance of Product Positioning

280 Group

In this video 280 Group CEO and Founder, Brian Lawley, is joined by Senior Consultant/Trainer, Tom Evans, who is a Product Management and Product Marketing expert.The topic is why good product positioning is so critical for your product and your messaging.

Crafting a Useful Positioning Statement

Actuation Consulting

A strong positioning statement is an important ingredient for success. In this post we share some tips for developing a well thought out positioning statement. What is a Positioning Statement? A well-crafted positioning statement brings together your overall value proposition with your positioning for a product. A Good Positioning Statement Framework. Four Essentials for a Useful Positioning Statement. Other Forms for Your Positioning Statement.

5 Obviously Awesome Takeaways from April Dunford’s New Positioning Book

Business of Software Conference

From page 1 of Obviously Awesome: How To Nail Product Positioning So Customers Get It, Buy It, Love It , it was clear that the team at Business of Software needed to read April Dunford’s new book. 1 – Positioning is the difference between ‘So?’

Freelance Consulting and Product Management – Time to Join the gig Economy?

Mind the Product

Therein lies the opportunity for a product management consultant. Consulting on a part-time and freelance basis may be a viable option for you, depending on where you are in your career. marketing acumen to promote the nascent consulting business.

What is positioning and how can it improve marketing?

Messages that Matter

When colleagues, peers or marketing consultants refer to positioning, what do you think they mean? There is often a debate about what positioning is, and what it is not. Confusing matters further, there are two proper usages of “positioning:” How your company is situated relative to its competitors; [… If you’re not sure, you’re not alone.

What To Do About Your Audience’s Real Roadmap Questions | Rich Mironov, Mironov Consulting | BoS USA 2018

Business of Software Conference

Rich Mironov, CEO/Founder, Mironov Consulting. Rich Mironov (CEO, Mironov Consulting) – What To Do About Your Audience’s Real Roadmap Questions from Business of Software Conference. It’s like eight hundred and fifty items long but for you I’m going to slide it into position six hundred and twelve. We had a really good positive relationship.

BADIR?—?The Antidote to Low ROI from Data Science Projects

Piyanka Jain

The first metric of project success is obviously that the project gets completed; the second is that the insights produced are actionable so that they cause a positive movement in one or more key metrics for the company. badir machine-learning ai data-science consultingBADIR?—?The The Antidote to Low ROI from Data Science Projects [link] Data Science, Machine Learning, Robotics, and AI?—?these these are some of the hottest keywords in the business right now.

Using Different Types of Personas

Actuation Consulting

website I consulting I training I toolkits I books I blog I twitter. The post Using Different Types of Personas appeared first on Actuation Consulting. 2018 Agile Buyer Persona Innovation Marketing positioning statement Product Management Product Management Consulting product manager Product Marketing Skills actuation consulting greg geracie persona product development product management product owner Take Charge Product Management User Experience

Sales Presentation Techniques That Improve Discovery

Proficientz – Product Management University

The approach exemplifies consultative selling. Product Management Playbook Positioning & Sales EnablementThere are many cases where salespeople are forced into giving presentations before adequate discovery has been completed.

April Dunford: ‘Obviously Awesome’ UK Book Launch Tour

Business of Software Conference

April is a globally recognized expert in Positioning and Market strategy. Drawing on years of experience, in these talks she’ll teach you how to avoid the 3 killer positioning pitfalls and how to use market context to make the value of your offerings obvious for your target customers.

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Prospects Will Sell Themselves. You Just Have to Let Them!

Proficientz – Product Management University

Your credibility and consultative approach is what will make you unique, especially in a sales role. Blog Positioning & Sales EnablementThe more you’re talking the less you’re selling. Listening just might be the most underrated and overlooked sales skill of all. If you let buyers talk long enough, they’ll eventually talk themselves into buying whatever you’re selling. Try these three tactics with your next prospect and the odds of a desirable outcome go up exponentially.

The Art of Developing Your Launch Strategy

Actuation Consulting

Advancing the Profession of Product Management website I consulting I training I toolkits I books I blog I twitter. The post The Art of Developing Your Launch Strategy appeared first on Actuation Consulting. Agile Disruptive product Innovation Launch Marketing MRD positioning statement Product Launch Product Management product manager Product Marketing Product Owner Product Teams Strategy Take Charge Product Management Launch strategy product launch strategy

Win the “Customer Value” Relay Race and Dominate Your Market

Proficientz – Product Management University

The marketing and sales enablement function has three goals: Create a corporate résumé (positioning) that communicates your strategic value to the market in the customers’ vocabulary. Equip the salesforce to facilitate credible and consultative business conversations with executives (strategic), managers (operational) and users (tactical) to distinguish your organization from the competition.

Problem Scenarios as a Device

Actuation Consulting

website I consulting I training I toolkits I books I blog I twitter. The post Problem Scenarios as a Device appeared first on Actuation Consulting. Business Analysis Innovation Marketing positioning statement Product Management product manager Product Marketing Product Owner Product Teams Project Management Take Charge Product Management User Experience Agile greg geracie problem scenario product development product management product team

Product Love Podcast: April Dunford, Speaker and Author

ProductCraft

This week on Product Love, I sat down with April Dunford, a positioning consultant, keynote speaker, and the author of “Obviously Awesome.” Per her book title, our conversation was obviously awesome (cue the tomatoes).

Emerge named Global Leader in the 2019 Clutch Leaders Matrix for Enterprise App Development Companies

Emerge Insights

Emerge, a Digital Agency in Portland, OR, is positioned highly for Ability to Deliver in the Leaders Matrix in Clutch’s 2019 independent evaluation that compares enterprise mobile application capabilities across consulting firms, agencies and systems integrators.

The best messages resonate because they articulate what you've already been trying to say

Under10 Playbook

— Steve Johnson, Under 10 Consulting. Positioning is an essential tool in your product playbook. And there are lots of different formats for positioning. I was working with a friend on product positioning. The best messages resonate because they articulate what you've already been trying to say.— On a break, I found two emails that directly corresponded to the product we were discussing.

3 Ways to Leverage Your Strongest Product Management Skills

280 Group

I often advise coaching clients who want to change industries or move into a leadership position within their industry to create a thought leadership plan. She helps clients navigate our training and consulting solutions, and also oversees our contingent-search recruiting practice.

Advancing Your Product Management Career Rapidly – You Asked, We Answered

280 Group

Being clear about this will help you be more effective with your manager, and should lead to a more positive working relationship. Roger Snyder is a Principal Consultant/Trainer, and VP of Marketing at 280 Group.

Five Deadly Product Management Career Sins

280 Group

This is partly because the job position and role varies dramatically across companies. Roger Snyder is a Principal Consultant/Trainer, and VP of Marketing at 280 Group. 280 Group is the world’s leading Product Management training and consulting firm.

Why IT Teams Benefit from a Product Management Viewpoint

280 Group

Positioning. Proper segmentation and positioning are essential to a well-defined solution. A powerful positioning statement also serves as the vision statement for the solution, aligning stakeholders around the solution and helping to control scope creep. Refocusing the Lens.

Does Your Product Management Team Need to Transform?

280 Group

You also need to consider what is working well in your organization, so you preserve these positive characteristics while addressing the growth areas effectively. Roger Snyder is a Principal Consultant/Trainer, and VP of Marketing at 280 Group.

3 Strategies to Pitch Product Management Ideas

280 Group

For this video, 280 Group CEO and Founder, Brian Lawley, talks with Bill Haines, who is not only a Product Management Consultant and Trainer, but an expert in positioning, messaging, and influencing people.

How we Moved From Idea to Live Product in Eight Days

Mind the Product

Digital consultancy Red Badger designed and built ShareThyme, a platform to connect generations through cooking, at speed. The positive feedback we got was overwhelming, and we knew we had validated our idea. Let’s face it, Red Badger is a digital consultancy.

Introducing the CPO Accelerator

Melissa Perri

Product is the only position that touches everything across the organization and helps pull it together to create a compelling offering for its customers. Tommi has previously held product leadership positions at Splice and Shutterstock.

Good Product Management is the key to Organisational Happiness

Mind the Product

This is, of course, a subjective observation which comes from interacting with many organisations as a product consultant. Progress is a feeling that your time and effort is actually moving you towards positive goals.

Product Management: A Field Where There is Great Power in Saying ‘No’

Product Management Unpacked

For me, after nearly three decades of helping employers and as a consultant helping companies on product strategy and strategic issues of all kinds, the ability to focus – and decide what not to do – is essential to success in product management. ‘No’ can be a positive. As a long-time product manager, I found the positive effects of saying no in a few situations. It’s not just to establish a firm position of what they are not going to do.

PR Does Not Stand for “Press Release” – B2B Marketing Rules

280 Group

Bill Haines, Senior Principal Consultant and Trainer | 280 Group. Bill also held executive positions at a software development firm and at an award-winning marketing communications agency.

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Revisiting ASPIRE for Competencies

Under10 Playbook

One of the keys in positioning is creating a unique space in the mind of buyers. Use ASPIRE to help refine your position. What is your position in the market? Example: Consulting and coaching. I use ASPIRE to help potential consultants profile the opportunity.

How to use the 5 Whys to Manage Stakeholders

Mind the Product

Position and title were very important at the organization, and everything was done in strict accordance with operating procedures. We have to be able to build empathy with our stakeholders and understand their motivations in order to foster positive relationships.

Top Strategies to Advance Your Product Management Career Rapidly – Part 2

280 Group

You need to learn to speak with the authority of the position that you want next. 280 Group is the world’s leading Product Management training and consulting firm. Become the Expert. Become the undisputed expert for your areas of responsibility.

Developing Product Management Confidence

bpma ProductHub

It’s the expectation of a positive outcome”. But how do you develop the confidence required to lead a team of stakeholders to a positive outcome? Her consulting work, personal life events and her business partner emphasized that the lessons as “Ms.

Top Strategies to Advance Your Product Management Career Rapidly – Part 3

280 Group

If you can’t be positive and have that combination of a great attitude and productivity—then you need to get a new job or new company. 280 Group is the world’s leading Product Management training and consulting firm.

How to Evaluate and Create Great Product Management Teams

280 Group

Positive Leader Relations. 280 Group is the world’s leading Product Management training and consulting firm. Join us for our webinar on July 26th, Becoming Expert: Are you the Product Leader your team needs? where we’ll tackle what it takes to create great teams in more detail.

Meet Your New Partner: The Sales Team – B2B Marketing Rules

280 Group

To gain enthusiasm from sales for these sessions, keep the focus positive. Bill Haines, Senior Principal Consultant and Trainer | 280 Group. Bill also held executive positions at a software development firm and at an award-winning marketing communications agency.

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