The Importance of Product Positioning

280 Group

In this video 280 Group CEO and Founder, Brian Lawley, is joined by Senior Consultant/Trainer, Tom Evans, who is a Product Management and Product Marketing expert.The topic is why good product positioning is so critical for your product and your messaging.

Crafting a Useful Positioning Statement

Actuation Consulting

A strong positioning statement is an important ingredient for success. In this post we share some tips for developing a well thought out positioning statement. What is a Positioning Statement? A well-crafted positioning statement brings together your overall value proposition with your positioning for a product. A Good Positioning Statement Framework. Four Essentials for a Useful Positioning Statement. Other Forms for Your Positioning Statement.

What is positioning and how can it improve marketing?

Messages that Matter

When colleagues, peers or marketing consultants refer to positioning, what do you think they mean? There is often a debate about what positioning is, and what it is not. Confusing matters further, there are two proper usages of “positioning:” How your company is situated relative to its competitors; [… If you’re not sure, you’re not alone.

How to align sales and marketing through positioning

Messages that Matter

I have been asking sales consultants for the last month whether they have ever worked with a B2B software company [… Is there a disconnect between your marketing team and sales? Do sales team members love your presentations or do they complain about them? What about the leads you create? Do they jump all over them?

Top 10 industries for monetizing data: Is yours one of them?

consultation to treatment ? positively impact sales and win rates Business application ? Monetizing the. data exhaust Top 10 industries with data. monetization opportunities Recognizing the commercial.

Freelance Consulting and Product Management – Time to Join the gig Economy?

Mind the Product

Therein lies the opportunity for a product management consultant. Consulting on a part-time and freelance basis may be a viable option for you, depending on where you are in your career. marketing acumen to promote the nascent consulting business.

Sales Presentation Techniques That Improve Discovery

Proficientz – Product Management University

The approach exemplifies consultative selling. Product Management Playbook Positioning & Sales EnablementThere are many cases where salespeople are forced into giving presentations before adequate discovery has been completed.

Prospects Will Sell Themselves. You Just Have to Let Them!

Proficientz – Product Management University

Your credibility and consultative approach is what will make you unique, especially in a sales role. Blog Positioning & Sales EnablementThe more you’re talking the less you’re selling. Listening just might be the most underrated and overlooked sales skill of all. If you let buyers talk long enough, they’ll eventually talk themselves into buying whatever you’re selling. Try these three tactics with your next prospect and the odds of a desirable outcome go up exponentially.

Win the “Customer Value” Relay Race and Dominate Your Market

Proficientz – Product Management University

The marketing and sales enablement function has three goals: Create a corporate résumé (positioning) that communicates your strategic value to the market in the customers’ vocabulary. Equip the salesforce to facilitate credible and consultative business conversations with executives (strategic), managers (operational) and users (tactical) to distinguish your organization from the competition.

Problem Scenarios as a Device

Actuation Consulting

website I consulting I training I toolkits I books I blog I twitter. The post Problem Scenarios as a Device appeared first on Actuation Consulting. Business Analysis Innovation Marketing positioning statement Product Management product manager Product Marketing Product Owner Product Teams Project Management Take Charge Product Management User Experience Agile greg geracie problem scenario product development product management product team

New Study: 2018 State of Embedded Analytics Report

CONTENTS Foreword by Jen Underwood, Principal Consultant, Impact Analytix.1 1| 2018 LOGI ANALYTICS STATE OF EMBEDDED ANALYTICS REPORT FOREWORD Jen Underwood, Principal Consultant, Impact Analytix Analytics is everywhere. It also positively impacts the end. 2018 STATE OF.

Introducing the CPO Accelerator

Melissa Perri

Product is the only position that touches everything across the organization and helps pull it together to create a compelling offering for its customers. Tommi has previously held product leadership positions at Splice and Shutterstock.

Why IT Teams Benefit from a Product Management Viewpoint

280 Group

Positioning. Proper segmentation and positioning are essential to a well-defined solution. A powerful positioning statement also serves as the vision statement for the solution, aligning stakeholders around the solution and helping to control scope creep. Refocusing the Lens.

The best messages resonate because they articulate what you've already been trying to say

Under10 Playbook

— Steve Johnson, Under 10 Consulting. Positioning is an essential tool in your product playbook. And there are lots of different formats for positioning. I was working with a friend on product positioning. The best messages resonate because they articulate what you've already been trying to say.— On a break, I found two emails that directly corresponded to the product we were discussing.

Product Management: A Field Where There is Great Power in Saying ‘No’

Product Management Unpacked

For me, after nearly three decades of helping employers and as a consultant helping companies on product strategy and strategic issues of all kinds, the ability to focus – and decide what not to do – is essential to success in product management. ‘No’ can be a positive. As a long-time product manager, I found the positive effects of saying no in a few situations. It’s not just to establish a firm position of what they are not going to do.

3 Strategies to Pitch Product Management Ideas

280 Group

For this video, 280 Group CEO and Founder, Brian Lawley, talks with Bill Haines, who is not only a Product Management Consultant and Trainer, but an expert in positioning, messaging, and influencing people.

PR Does Not Stand for “Press Release” – B2B Marketing Rules

280 Group

Bill Haines, Senior Principal Consultant and Trainer | 280 Group. Bill also held executive positions at a software development firm and at an award-winning marketing communications agency.

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Meet Your New Partner: The Sales Team – B2B Marketing Rules

280 Group

To gain enthusiasm from sales for these sessions, keep the focus positive. Bill Haines, Senior Principal Consultant and Trainer | 280 Group. Bill also held executive positions at a software development firm and at an award-winning marketing communications agency.

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Customer Journey Map – B2B Marketing Rules

280 Group

Senior Principal Consultant and Trainer. Bill Haines is a Senior Principal Consultant and Trainer at 280 Group. Bill also held executive positions at a software development firm and at an award-winning marketing communications agency.

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Developing Product Management Confidence

bpma ProductHub

It’s the expectation of a positive outcome”. But how do you develop the confidence required to lead a team of stakeholders to a positive outcome? Her consulting work, personal life events and her business partner emphasized that the lessons as “Ms.

The Four Skills of Product Management

PMLesson's Ace the PM Interview

Business Acumen A solid business understanding is important to evaluate market opportunities, define success metrics (OKRs) and align them to business goals (KPIs), and know how to position, distribute, and grow a product. Some roles require an MBA or relevant business/consulting experience.

Revisiting ASPIRE for Competencies

Under10 Playbook

One of the keys in positioning is creating a unique space in the mind of buyers. Use ASPIRE to help refine your position. What is your position in the market? Example: Consulting and coaching. I use ASPIRE to help potential consultants profile the opportunity.

How to Deal with Unresponsive Stakeholders

Folding Burritos

In order to do this, one of the most useful things I got from my enterprise consulting days is something called the Minto Pyramid Principle. It’s used in dressed-up, serious, management consulting firms, but don’t let that deter you — it’s really helpful. Also, this undermines the stakeholder’s position within the organization, which is not good for them. As Marty Cagan puts it , managing stakeholders is probably the least favorite part of our job as Product Managers.

The Art of Questioning for Maximum Innovation and Minimum Defensiveness

The Product Coalition

As an MSOD (Masters of Science, Organization Development) student, I consulted at the International Monetary Fund (IMF) in May of 2018. When you consult, the first thing you do is “discovery” and “contracting”. Sometimes people couch it more positively like “naturally curious”.

Deadlines are evil. Deadlines are our friends

Folding Burritos

The lesson I’ve come to learn over the years is that we need to accept and embrace deadlines as a positive influence on our work. It’s what sets the difference between positive motivator and death march. Turning deadlines into a positive influence. The key to turning deadlines into a positive influence is to keep them achievable. Those can be the positive effects of working towards (and hitting) a deadline. Deadline.

The 7 Product Dimensions: A Guide to Asking the Right Questions

bpma ProductHub

Ellen is an Agile Product Coach and President of EBG Consulting focused on achieving product agility through the convergence of product management, agile/lean principles, and organizational learning. A business partner might be more focused on the market, revenue, or competitive position.

Podcast: Moving Up the Career Ladder with Thor Mitchell

Mind the Product

Following a talk at ProductTank Bristol, he joined us to chat about the advice he gives both to aspiring product managers and to those angling for leadership positions.

Only The Best: Expecting The Most From Your Agile Partner

Agile Velocity

the partner they choose to provide Agile coaches or Agile consultants). When leaders can effectively convey their compelling reasons for change to their colleagues and teams, they can lay the foundation for lasting, positive change.

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Only The Best: Expecting The Most From Your Agile Partner

Agile Velocity

the partner they choose to provide Agile coaches or Agile consultants). When leaders can effectively convey their compelling reasons for change to their colleagues and teams, they can lay the foundation for lasting, positive change.

Agile 52

Climbing the Product Management Career Ladder

bpma ProductHub

The definition of “strategic” is about results: delivering solutions that have strategic value to the customer, which in turn delivers strategic value to your organization in the form of growth, profitability and competitive position. Contributed by John Mansour.

The Ultimate List of Product Leaders You Must Follow (UPDATED)

The Product Coalition

Josh Fetcher is an author and business consultant. But, in her road to this position, she has actually spent substantial time in some of the top tech companies: beginning as an MBA Intern at Apple, she became Senior Partner Technology Manager at Google and Director of Product at Twitter.

From Engineering To Product Management: The Two-Step Career Move

bpma ProductHub

It makes the transition easier, keeps you in your comfort zone and positions you for a wider variety of career options over the long term. John Mansour is the founder and managing partner at Proficientz , a training and consulting firm that specializes in product portfolio management.

The Shortest Product Manager Job Ever!

The Accidental Product Manager

That’s why I was surprised when I got fired after two weeks on the job at my new product manager position. Blue Elephant Consulting –. The end can come for a product manager when they least expect it Credit: Bill Selak.

Book Review: The Phenomenal Product Manager

The Product Bistro

Written by Brian Lawley, the top man at the 280Group , a consultancy, and training organization with deep product management and product marketing skills and reputations, I was at first put off by how thin the book was.

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Customer Success – an important role

The Product Bistro

Digital Transformation, it’s all the rage, and doing a simple Google search yields a plethora of hits, from training to consultants, to the big market research companies, all weighing in. No longer must the adoption of a technology be an enormous undertaking, requiring a significant investment (technology funding, finding space in the data center, buying racks of gear, upgrading network bandwidth, huge software licenses, big dollar consultants for implementation).

Here’s what our Business of Software Conference USA 2018 Speakers are Reading

Business of Software Conference

In honor of the recent passing of Gerald Weinberg, I’ll choose my favorite of his: The Secrets of Consulting. Rich Mironov, Mironov Consulting. What makes Business of Software Conference speakers so smart? Like most smart people, they read a lot.

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What is Product Management, exactly?

BrainMates

See Parity Consulting’s 2018 Product Management Salary Survey. ). Associate Product Manager (APM) is an entry-level position, usually reporting to a more senior Product Manager. This is often a mentorship position and the start of a product manager’s career.

Dog Food-ing Our Way To V2 of Product Institute

Melissa Perri

After a few years of consulting, I started to feel the itch to work on a product again. We were relieved to find that our video and written content, the meat of the course, garnered very positive responses across the board. Eating your own dog food is worth the challenge. I was teaching everyone how to create products people loved, but I wasn’t making any myself. Product Institute gave me and my team a chance to do just that.

10 Smart Ways to Avoid the Consequences of Design by Committee (While Still Listening to the Team)

ProductPlan

This gives you the opportunity to assert your position as the expert and central figure while simultaneously defusing any momentum building up in an echo chamber that lacks your presence. You shouldn’t position it that you’re there to quash all dissent, but rather to inform the discussion with your expertise, your knowledge of the full situation, and your unique role to turn their input into something useful. Stay positive.

Finding Flow in Your Product Management Career

Mind the Product

A few years ago, I wrote a couple of blog posts about working as a consultant in product management. At that time in London – we’re talking 2011/2012 – it was, dare I say, a bold step to leave a full-time, good product position to go freelance.