Actuation Consulting

JUNE 24, 2019

No matter how awesome your product, without a well-conceived launch strategy, it will likely sputter off the launch pad. What Is a Launch Strategy? Your product launch strategy delineates the approach you plan to take in getting your product to market. Great success demands careful planning.

Strategy 56

Strategy Development Product launches Advertising 56

PMLesson's Ace the PM Interview

APRIL 6, 2020

Product marketing is actually the function for which a traditional marketing degree most prepares you since it covers many of the core marketing responsibilities including messaging, positioning, pricing, and market research. Product marketers are also expected to be creative.

Product Marketing 78

Product Marketing Technical Review User Testing Marketing 78

The Product Coalition

FEBRUARY 5, 2019

Therefore, she provides a great example of a stable product management career path: staying within the company, and evolving both vertically and horizontally. Josh Fetcher is an author and business consultant. He is also very interested in the future of automation for marketers and overall product practitioners.

Research Software 62

Research Software Analytic Tools User Testing Data Visualization 62

Mind the Product

OCTOBER 17, 2019

Digital consultancy Red Badger designed and built ShareThyme, a platform to connect generations through cooking, at speed. The positive feedback we got was overwhelming, and we knew we had validated our idea. Let’s face it, Red Badger is a digital consultancy. Monju and Tom, the inspiration behind ShareThyme. What Happens Next?

User Testing 82

User Testing Research Software Feedback Software Product Research 82

Mixpanel

DECEMBER 7, 2021

The best product analysts know how to walk external stakeholders through why getting a particular product solution across the finish will positively impact us (the company) and them (their team). Mo is a former product manager turned data nerd. Today, he kitesurfs, consults, and writes about data science management.

Data Visualization 105

Data Visualization Reporting Tools Analytic Tools Product Research 105

UX Studio

JUNE 30, 2023

USA; Europe $70 – $90 / hr Website design, UI/UX design, Research, Website Audit, Mobile App Design, Consulting, Expert Review Studio 22 Design Studio 22 Design is a creative design firm located in the San Francisco Bay area. And provide user-centric insights into product and design decisions.

Research Software 60

Research Software Feedback Software Analytic Tools Reporting Tools 60

ProductPlan

JANUARY 21, 2021

These are your assumptions, and the sooner you can test them, the less risk you will have when launching your product. Download the Anatomy of a Product Launch ?. Lean market validation relies on customer interviews with potential buyers of your product. Download the Product-Market Fit Book ?.

User Testing 126

User Testing Startups Product Research Testing 126

Gainsight

JULY 26, 2022

Dealerware increased NPS response rates 2700% by serving an NPS survey to users inside of their product. The strategy also enables instant CTA triggers within their CS platform for both issue escalations OR when there is opportunity for advocacy and positive customer reviews. .

Feedback Software 59

Feedback Software Onboarding KPIs Customer Experience Customer Communications 59

Centercode

JULY 21, 2020

” “They provide fantastic real-time support, on-demand consultations to improve my team’s operations and processes, and a dedicated customer success manager that routinely reviews our use of the tool and finds opportunities to improve.” We’re passionate about the success of your next product launch.

Feedback Software 52

Feedback Software User Testing Data Visualization Technical Review 52

Centercode

AUGUST 14, 2020

Some are scaling down the number of product launches to focus their resources on a select few. Some are reimagining the use of existing products for new markets and new audiences. He remains positive and professional even when his little kid is trying to destroy is sanity on camera. It’s great working with you, man.”

Reporting Tools 64

Reporting Tools User Testing Feedback Software Product Research 64

ProductPlan

JANUARY 21, 2021

These are your assumptions, and the sooner you can test them, the less risk you will have when launching your product. Download the Anatomy of a Product Launch ?. Lean market validation relies on customer interviews with potential buyers of your product. Download the Product-Market Fit Book ?.

User Testing 105

User Testing Startups Product Research Testing 105

Amplitude

DECEMBER 23, 2020

In a storytelling culture, your product development team will: Liaise with the product marketing team three to six months out from your product launch and share stories about how the new product will drive value for customers. You can’t make that happen without consulting your customers themselves.

Analytic Tools 104

Analytic Tools Feedback Software Data Visualization Customer Feedback 104

Usersnap

NOVEMBER 4, 2021

If customers see your company making positive changes, they will respond positively. This can help you build brand loyalty where the customer feels emotionally tied to your brand as well as enjoys your product(s). It’s important to plan for both the beta testing stages as well as the actual product launch.

User Testing 52

User Testing Feedback Software Customer Feedback Customer Experience 52

Sequent Learning

SEPTEMBER 28, 2018

As Steven Haines outlines in The Product Manager’s Desk Reference , Product Management is the business management of products, product lines, or portfolios, holistically, for maximum value creation, across their life cycles. Product Managers are the product or product line “mini-business” owners.

Reporting Tools 40

Reporting Tools Product Management Product Manager Management 40

Mind the Product

APRIL 27, 2017

It’s a change in approach that’s driven by demands for more agility and greater velocity from the time a problem is identified to the time that a product is released. . As firms move faster and pivot more, perhaps it’s time to reconsider how best to capture product requirements. Written Methods.

Framework 116

Framework User Testing Research Software Feedback Software 116

ProductPlan

JANUARY 21, 2021

These are your assumptions, and the sooner you can test them, the less risk you will have when launching your product. Download the Anatomy of a Product Launch ?. Lean market validation relies on customer interviews with potential buyers of your product. Download the Product-Market Fit Book ?.

User Testing 52

User Testing Startups Product Research Testing 52

Usersnap

JULY 22, 2019

Steve Krug, Web Usability Consultant and Author. Other obvious reasons to renew your product design is when facing technical changes. Even if you think you have built a great product, it is ultimately the users who will determine your success. Do not wait until after product launch to start gathering this invaluable feedback.

User Testing 88

User Testing Customer Experience Product Research Feedback Software 88

Userpilot

FEBRUARY 17, 2021

Topics: Positioning to scaling success, Building a PMM team for success, Cross-functional collaboration, career development, Demystifying Segmentation, Research & Testing, Hired as a Remote PMM, In-Product Engagements – Lead Customers to the Aha! , Product Management in a Digital World, and more. Product-Led Summit.

Research Software 98

Research Software User Testing Product Research Analytic Tools 98

ProductPlan

SEPTEMBER 28, 2022

The team at Slack uses that understanding to not just sell software, but to sell a positive user experience that leads to more products and streamlined communication amongst team members. Slack is a prime example of where user experience drives design. They make significant efforts to understand their users’ communication needs.

Reporting Tools 59

Reporting Tools Customer Experience Feedback Software User Testing 59

Business of Software Conference

SEPTEMBER 7, 2022

Remote-first. Raising teenagers Retention Revenue based finance Reviving the team after difficult years Reviving the team after difficult years Rewarding our team SaaS and crypto (and crypto-SaaS?).

Research Software 10

Research Software Feedback Software User Testing Data Visualization 10

Userpilot

JANUARY 14, 2024

In particular, we look at: What the product manager’s role involves Their main responsibilities Common product management positions Tips on how to advance your PM career Let’s dive in. They also manage the product launch and track product performance throughout its lifecycle.

Data Visualization 105

Data Visualization Analytic Tools Research Software Feedback Software 105

Gainsight

OCTOBER 7, 2019

What a way to expedite our product roadmap, ensuring our priorities are in line with our customers and meeting their demands. It’s one thing to deliver features and product launches and another to understand and improve the experience holistically, and Gainsight PX empowers us to. ” -Tom Shelly, Product Marketing Director, Bizzabo.

Research Software 13

Research Software Reporting Tools User Testing Customer Experience 13

BrainMates

APRIL 30, 2018

Clive Lam, Consultant Product Manager at Brainmates. Jen Marshall: An executive in a large Telco has come up with a new product idea. Elizabeth Pek (Head of UX): Yeah, if I was in that position, I’d always start off with the whys. Elizabeth Pek, Director of Experience Design at BT Financial Group. You can see it.

Fractional CTO 40

Fractional CTO User Testing Product Research Research Software 40

Userpilot

JULY 27, 2022

Your goal at this stage is to gauge the market’s acceptance of your product concept and refine that concept to fit the market’s needs. The introduction stage begins when your product launches into the market. This stage is characterized by low product awareness and sales volume, with demand building slowly.

User Testing 98

User Testing Feedback Software Analytic Tools Research Software 98

BrainMates

AUGUST 14, 2019

The economic benefits of a competent Product Manager are considerable, as Product Management is the engine of growth of any organisation. Australia’s Product Leaders. Sustain Digital , an Australian recruitment firm and Brainmates, a Product Management consultancy, recently hosted a lunch with senior Product leaders.

Product Management 61

Product Management Product Manager Management Management 61

Roadmunk

OCTOBER 5, 2017

So we spoke to three product marketing managers to explain how they approach product releases while working in conjunction with product management. Each product marketing leader walks us through a typical product launch. Launch templates vary by priorities. Product marketing is the inverse.

Product Marketing 55

Product Marketing Marketing Product Research Research Software 55

Department of Product

MARCH 28, 2022

Which means at some point, every product must reassess its position in the market – and the strategic decisions that underpin it – to decide whether to evolve and adapt to new emerging market trends, or to ignore them. Sign up for the weekly Product Briefing. Because everything’s always changing.

Technical Review 52

Technical Review Technical Advisors Reporting Tools Data Visualization 52

ProductPlan

MAY 21, 2019

When management breaks the news that your company is being sold, they’ll typically accompany the announcement with plenty of assurances that it will be a net positive for everyone. How can I make the most of my time to position myself better for the next gig? ROADMAP TEMPLATES Product Roadmap. Multiple Product Roadmap.

User Friction 67

User Friction Research Software User Testing Customer Experience 67

Pragmatic Marketing

OCTOBER 18, 2019

So my journey really started some 20 plus years back, kind of as I kind of went out in software development started developing code on see BMS machines on DCM language, and from there I was fortunate enough to be able to rotate and flip between different product oriented roles across software companies.

Feedback Software 70

Feedback Software User Testing Framework Customer Experience 70

Pragmatic Marketing

OCTOBER 18, 2019

So my journey really started some 20 plus years back, kind of as I kind of went out in software development started developing code on see BMS machines on DCM language, and from there I was fortunate enough to be able to rotate and flip between different product oriented roles across software companies.

Feedback Software 70

Feedback Software User Testing Framework Customer Experience 70

The Product Coalition

NOVEMBER 6, 2019

Levels of effort Finally, Levels of Effort should be consulted with engineers. What Should I Include on a Product Roadmap? Here is a brief list of the desired contents that a Product Roadmap should include: A timeline : this is essential and possibly one of the key goals behind the map.

Roadmap 63

Roadmap Data Visualization Technical Review User Testing 63

ProductPlan

APRIL 23, 2019

Even though product management may make up a tiny fraction of the employees as a percentage of headcount, there’s no other part of the business that touches every department quite like the product. The question shouldn’t be “why should we include a product update?” but “why isn’t product management doing most of the talking?”.

Feedback Software 73

Feedback Software Research Software Product Management Product Manager 73

The Product Coalition

DECEMBER 20, 2018

Finally, Levels of Effort should be consulted with engineers. What should we include on a Product Roadmap? Here is a brief list of the desired contents that a Product Roadmap should include: A timeline : this is essential and possibly one of the key goals behind the map. Then, allocate tasks around those features.

Roadmap 60

Roadmap Data Visualization User Testing Technical Review 60

Business of Software Conference

OCTOBER 11, 2023

It is important to have a kind of a trusted advisor How would you position yourself best to make an acquisition most valuable? On your podcast, I’ve heard you talk about needing to reevaluate your positioning as time goes by. Can you talk about the mental difficulties of people changing their positioning?

Research Software 40

Research Software Feedback Software Analytic Tools User Testing 40

Business of Software Conference

MARCH 24, 2021

The launch of Hey, Basecamp’s new email service, has become one of the most talked about product launches of 2020- not least because of the very public fight with the Apple store. In this talk, recorded online at BoS Conf Online USA, Jason talks about the conception, design and launch of Hey email.

Feedback Software 40

Feedback Software Research Software User Testing Data Visualization 40