280 Group

OCTOBER 29, 2022

According to a recent 280 Group poll, only 32% of organizations currently have a defined Product Marketing Manager role. This position has gained traction in enterprise organizations over the past few years, and for good reason: Product Marketing is essential for getting the word out about a product and driving sales.

User Testing 296

User Testing Product Marketing Product Research Research Software 296

280 Group

NOVEMBER 30, 2023

In the dynamic realm of technology and business, Product Managers continue to play a pivotal role, guiding organizations through an ever-evolving landscape. As we usher in the year 202 4 , the role of a Product Manager remains indispensable.

Certifications 177

Certifications Product Management Product Manager Research Software 177

280 Group

APRIL 18, 2023

Jennifer is now the Vice President of Product Management at Synthetaic, an end-to-end AI company. “ I had never worked directly on an AI product before, nor had I worked in a startup, but the more it scared me, the more I knew it’s what I had to do next.” You want to be a decision maker.

Product Management 295

Product Management Product Manager Customer Experience Management 295

280 Group

NOVEMBER 30, 2022

For our next installment of the Women in Product Management Series, I interviewed Daniela Ornelas, Vice President of Product Management at Wabtec Corporation. To read the entire series on Women in Product Management make sure to sign up for our newsletter. How did you get into product management?

Product Management 296

Product Management Product Manager User Friction Management 296

280 Group

NOVEMBER 30, 2023

In the dynamic realm of technology and business, Product Managers continue to play a pivotal role, guiding organizations through an ever-evolving landscape. As we usher in the year 202 4 , the role of a Product Manager remains indispensable.

Certifications 156

Certifications Product Management Product Manager Research Software 156

280 Group

APRIL 17, 2020

The Coronavirus pandemic has left many in the product management community without a job as their companies reacted to the drastic market impact. 10 Tips to a Rockin’ LinkedIn Product Management Profile. 10 Revealing Interview Questions from Product Management Executives. Product Management Resources.

Product Management 290

Product Management Product Manager Systems Review Download 290

280 Group

FEBRUARY 16, 2022

For our next installment of the Women in Product Management Series I interviewed Michelle Lance: Head of Product Management, Western Alliance Bank. To read the entire series on Women in Product Management make sure to sign up for our newsletter. How did you get into product management?

Banking 296

Banking Product Management Product Manager Management 296

280 Group

FEBRUARY 5, 2018

In this video 280 Group CEO and Founder, Brian Lawley, is joined by Senior Consultant/Trainer, Tom Evans, who is a Product Management and Product Marketing expert.The topic is why good product positioning is so critical for your product and your messaging. continue reading].

Positioning 174

Positioning Consulting Messaging Books 174

280 Group

AUGUST 14, 2023

For our next installment of our Women in Product Management Series, I interviewed Corre Curtice , Vice President of Product Management at Genesys. Corre enjoys the early stages of Product Management, creating product vision and financial business cases; challenges include aligning internal stakeholders.

Product Management 156

Product Management Product Manager Feedback Software User Testing 156

280 Group

DECEMBER 20, 2023

For our next installment of our Women in Product Management Series, I interviewed Aruna Thapa , Senior Director of Product Strategy at IQVIA Technologies. Our goal with this series is to shine a light on Product Management as an option for women from various backgrounds and experiences. That’s a good thing!

Product Strategy 207

Product Strategy Research Software Product Management Product Manager 207

280 Group

NOVEMBER 16, 2023

For our next installment of our Women in Product Management Series, I interviewed Joyce Schofield , Head of Product & UXD at The Container Store. I believe the role of Product Manager is not understood and is underleveraged. I discovered this role called Product Manager, while I was a Sr.,

Research Software 317

Research Software Product Research Product Management Product Manager 317

280 Group

MARCH 2, 2021

Product-Focused Teams. You’ve decided that your company needs to become more product-focused. You now have a team of Product Managers to help you achieve that goal. Who does what and how do we go about making decisions in this new, product-focused environment? Understand Your Stakeholders.

Webinar 296

Webinar Outbound Product Management Product Manager 296

280 Group

SEPTEMBER 9, 2021

For our next installment of the Women in Product Management Series, I interviewed Nicole Francis, Director of Product Management at Paycor. View the full list of this blog interview series to learn the stories of more women product leaders. How did you get into product management?

Product Management 294

Product Management Product Manager Management Management 294

Mind the Product

SEPTEMBER 1, 2020

April Dunford’s mtpcon Digital 2020 keynote on positioning was so good that we couldn’t pass up the opportunity to dig deeper into the topic with her. This is one of the dark arts for many product people, and it has such a deep effect on everything else you do – take a listen to upgrade [.]. Building a story brand.

Positioning 119

Positioning Product Research Customer Experience Feedback Software 119

280 Group

AUGUST 23, 2021

Join our upcoming webinar on Friday, August 27th, The Product Manager vs. Product Owner Role – Siblings, Rivals, or the Same Person? , For product professionals, perhaps the most frequently debated issue – the one we can’t ever seem to escape is: Product Manager or Product Owner?

Webinar 358

Webinar Research Software Reporting Tools Product Management 358

The Accidental Product Manager

FEBRUARY 5, 2024

If this is the case, what you have done to make it easy for them to use your product? If the answer is “nothing”, then you are like many other product managers who have not taken the time to study their customers and customize their products for their unique needs.

User Testing 104

User Testing Customer Experience Product Management Product Manager 104

The Product Bistro

NOVEMBER 25, 2021

My original entrance into Product Management I was an early 30’s applications engineer who jumped into the that role from life as an analytical chemist and process engineer at a wafer fab. Then the original recruiter that got me into product management reached out to me again. Not really serious, but poking around.

Product Management 195

Product Management Product Manager Analytic Tools Data Visualization 195

280 Group

APRIL 3, 2023

What’s this got to do with product management? Have you noticed the product management angle yet? In our training, workshops, and engagements, we talk about how one of the biggest responsibilities of product managers is risk mitigation and the value of running pilots/beta before a large-scale launch.

Product Management 156

Product Management Product Manager Management Management 156

280 Group

FEBRUARY 27, 2023

.” So, what is ChatGPT, (if you don’t know already), and how can it be utilized in product management and, specifically, product operations? Product Managers, (or PMs), should leverage ChatGPT for many tasks like product performance monitoring, customer support, process optimization, and more.

ChatGPT 177

ChatGPT Data Visualization Feedback Software Artificial Inteligence 177

Product Management University

MARCH 3, 2021

The performance of product management and the ripple effect (positive and negative) on engineering, marketing, sales and customer success is front and center this month. Enjoy The B2B Product Manager March issue. Blog: High-Octane Product Management. Product Management Playbook.

B2B 130

B2B Product Management Product Manager Magazine 130

Product Management University

NOVEMBER 17, 2020

B2B Product Manager November 2020 Issue. We hope your 2020 is winding down on a positive note, all things considered. As the pandemic economy has forced all of us to completely rethink everything, we also give you a list of things to consider for product management, product marketing and sales in 2021.

Magazine 130

Magazine B2B Product Management Product Manager 130

280 Group

OCTOBER 27, 2020

You are the Product Manager of this great new “thing.” Or maybe you stepped into a management position and you are managing a couple of Product Managers (who manage the great new “thing”). Now is the time to maximize this opportunity and be incredibly effective in this new position.

Webinar 215

Webinar Product Research Product Management Product Manager 215

280 Group

MARCH 14, 2023

For our next installment of our Women in Product Management Series, I had the pleasure of interviewing Mina Ghaani , Director of Product Management and Web3 Product Leader at PwC. To read the entire series on Women in Product Management make sure to sign up for our newsletter. It really is.

Product Management 156

Product Management Product Manager Customer Experience User Testing 156

Roman Pichler

NOVEMBER 6, 2023

Listen to the audio version of this article: [link] Leading as the Person in Charge of the Product When you hear the term leadership , you might first and foremost think of a senior manager like the head of product, Director of Product Management, VP of Product, or Chief Product Officer.[

Leadership 267

Leadership Customer Feedback Construction User Testing 267

280 Group

FEBRUARY 20, 2020

In the first four parts of the Product Management Career Acceleration Series, we focused on providing you with strategies, tips, techniques, leadership approaches, and even sins to avoid, to be a more effective Product Manager – the kind that can advance in their career rapidly. Product Management Resume Action Words ?to

Strategy 234

Strategy Product Management Product Manager Weak Development Team 234

BrainMates

FEBRUARY 5, 2024

Adaptive Mindset 'Hats' Your Product Manager Wears By DAVID ALLSOPP No matter the product, industry or company size, successful Product Managers must wear various ‘hats’ on any given day to make all the pieces of the puzzle fit together. The Product Management profession itself is still relatively new.

Product Management 52

Product Management Product Manager User Testing Product Research 52

The Accidental Product Manager

FEBRUARY 12, 2024

The Peloton product managers were unable to predict the future Image Credit: Phillip Pessar How great would it be to be a product manager who was responsible for a very popular high priced exercise bike? This is the position that the Peloton product managers found themselves in just before the pandemic hit.

Product Management 73

Product Management Product Manager Management Management 73

Product Innovation Educators

JANUARY 29, 2024

How to become an emotionally fit product leader We are talking about mental health for product managers and leaders—specifically product managers moving into leadership roles and those who are already in leadership roles. Summary of some concepts discussed for product managers [2:55] What is emotional fitness?

Leadership 98

Leadership Product Research Product Management Product Manager 98

280 Group

JULY 30, 2019

We see this all the time in our product management classes, where one student is able to help another based on their knowledge and expertise. In this article, we’ll discuss ways to leverage your strongest product management skills and share your knowledge through mentorship, writing and speaking engagements.

Reporting Tools 236

Reporting Tools White Paper Product Management Product Manager 236

280 Group

FEBRUARY 23, 2021

A recent report from McKinsey & Company highlights the importance and value of reskilling staff across many roles in meeting these and other challenges, including staff in product management-related roles. Product teams are the center point of innovation and growth in most companies. Training Challenges.

Reporting Tools 194

Reporting Tools Customer Experience Technology Marketing 194

280 Group

DECEMBER 10, 2018

OK, well, besides transitioning to Agile for product management. Just like a product, these solutions need to be supported, upgraded to new platforms, potentially localized, and finally replaced when business rules change. And when you need solutions to be led and managed strategically – you need Product Management.

Reporting Tools 246

Reporting Tools Weak Development Team Product Management Product Manager 246

Bain Public

MARCH 14, 2020

Is something broken in your team’s product management? At Bain Public , we help build roadmaps and innovative products for early-stage companies. As a product management consultant, he acts as a coach and a mentor to his clients, providing them with frameworks that guide them toward making the best product decisions.

Consulting 52

Consulting User Testing Product Management Product Manager 52

The Product Coalition

FEBRUARY 5, 2021

This is a free sample story from my book The Making of Product Managers. It is unusual that Michael’s first brush with product management was during his master’s degree in systems design engineering. He didn’t realize this at the time, but he was actually exercising a product manager mindset for the first time.

Research Software 158

Research Software Analytic Tools Product Management Product Manager 158

The Accidental Product Manager

SEPTEMBER 4, 2023

For the past few years the product managers at the big drug store chains have been struggling. What these product managers need is a new way to get people to want to come to their stores. Drug-pricing pressure isn’t letting up on product managers. The need for this type of service urgent.

Product Management 73

Product Management Product Manager User Testing Management 73

Mind the Product

JANUARY 24, 2017

When should a start-up hire its first product manager? These are common discussions, with many views, and no right answers – it depends on the founding team, current funding situation, industry focus, and product offering. Therein lies the opportunity for a product management consultant.

Consulting 70

Consulting Customer Experience User Testing Reporting Tools 70

The Product Coalition

NOVEMBER 19, 2020

Strategies for switching into a product management role when you don’t fit the cookie cutter qualifications. Getting into product when you’ve already started your career Product management requires, above anything else, good judgment. It shouldn’t be a prerequisite for product management jobs either.

Technical Review 162

Technical Review Product Management Product Manager Research Software 162

The Product Coalition

DECEMBER 19, 2021

The first product manager in a startup is a critical role with immense impact on the startup’s success?—?both Photo by Tolga Ulkan on Unsplash When I joined Twiggle as their first VP Product I was the thirteenth employee. Shortly after I started, the CEO surprised me by saying I should hire a product manager.

Product Management 171

Product Management Product Manager User Testing Weak Development Team 171