The Great Silence

Why have Product Managers stopped speaking to customers?

Brad Dunn
Product Coalition
Published in
33 min readFeb 26, 2022

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Very sadly, most product managers I meet today no longer talk directly to customers regularly. If you ask;

“How many customers did you speak to this week?”

…most invariably say zero. I know this because I asked. I ran a survey with industry insiders and at least 50% of all product managers who responded haven’t spoken to a customer recently. From my own experiences, this is something I noticed more over the years, and…

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Product Management Executive 🖥 Writer 📚 Tea nerd 🍵 Machine Learning Enthusiast 🤖 Physics & Psychology student @ Swinburne