The Seven-Part Guide to Portfolio Product Management & Marketing

Proficientz

It aligns product, marketing, sales and customer success teams around outcomes that have the greatest strategic value to customers – things that make them better at their business. That way, they’re always leading from a position of strength. Aspirational Market Positioning. If you have a customer-facing vision for the portfolio and supporting business goals for each product, the foundation of your market positioning is complete. Positioning.

The Shortest Product Manager Job Ever!

The Accidental Product Manager

That’s why I was surprised when I got fired after two weeks on the job at my new product manager position. I don’t have a good answer to that question outside of saying that I really liked the people that I was working with, I was comfortable in my product manager position, and I really believed that great things were ahead of the company and we would soon be a big success. Blue Elephant Consulting –.

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9 essential sales steps you need to grow your SaaS startup

Inside Intercom

In the early stages of most SaaS startups’ lives, the CEO or founder often acts as the initial head of sales. Despite that value, however, there’s a drawback – a lack of formal sales training and sales process can seriously undermine those initial efforts. In this post, I outline how SaaS founders should modify their approach and implement a simple sales methodology to increase their odds of success. Put a well-defined sales process in place.

How to build, manage and scale a sales team – 12 strategies from the experts

Inside Intercom

Growing a sales team isn’t as simple as putting a bunch of A players in a room and getting them to start selling your product. If you want to build a revenue engine that will fuel long-term growth, you need to build and scale your sales org with intention. An efficient and profitable sales org is the product of many strategic decisions – who you’ll hire, what you’ll pay them, how you’ll onboard and train them, and much more. 12 steps to build a world-class sales team.

Emergence Capital’s Doug Landis on telling stories that sell

Inside Intercom

Doug Landis often sees an unsuccessful sales pitch stumble straight out of the gate. Previously, however, he ran sales productivity for teams at Google, Salesforce and Box. His time at the latter culminated in the title of Chief Storyteller, where he rewrote the script for how Box sales team talked to and about their customers. Here are four quick takeaways: Your job in sales is to build credibility, and you do that by being relatable and using the voice of your customers.

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Emergence Capital’s Doug Landis on telling stories that sell

Inside Intercom

Doug Landis often sees an unsuccessful sales pitch stumble straight out of the gate. Previously, however, he ran sales productivity for teams at Google, Salesforce and Box. His time a the latter culminated in the title of Chief Storyteller, where he rewrote the script for how Box sales team talked to and about their customers. Here are four quick takeaways: Your job in sales is to build credibility, and you do that by being relatable and using the voice of your customers.

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