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The Most Basic Rule of Product Positioning – It’s Easy

Product Management University

I learned a lot about product positioning long before I ever stepped into a product marketing role. For the first four years of my software career, I was a pre-sales solution consultant, a.k.a. I think of demos as verbal product positioning. That’s where I figured out the number one rule of product positioning.

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Solution Consultants, Be The Person You’d Love To Buy From

Product Management University

For all of you pre-sales solution consultants and sales engineers looking for new ways to differentiate your demos, step away from your products for a quick minute. How Solution Consultants Become the Key to Differentiation If you’re a pre-sales solution consultant, there are two parts to the differentiation equation.

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The Power of Product Positioning and the “7 Ps” Marketing Mix

280 Group

PlayStation Classic was designed with far too little consideration into product positioning — the most important point of product marketing — and the blunder in sales was a direct result of this glaring oversight. What is Product Positioning? Product positioning refers to what the product means in the mind of the customer.

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How to Hire an Engineering Consultant

The Product Coalition

One of the main examples of this are the customized software applications that companies are rushing to develop to allow them to better connect with their users. To create such solutions, companies need software engineering professionals who can provide the expertise required. Let’s dive right in. by the year 2024.

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Digital Sustainability: A Growing Frontier in Software Development

The Product Coalition

Software development with sustainability in mind is a rising trend in digital spaces. While software is intangible and doesn’t directly consume energy or produce emissions, its environmental implications lie in its development and usage. As software builders, we are uniquely positioned to influence this environmental trajectory.

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Featured Product Management Consultant: Bill Haines

280 Group

Then, as products and promotional efforts became more digital, I and some partners started a small software development firm and produced some good information products for consumer and professional markets. We went cash-flow positive 6 months later. So, we had to start with Product Marketing 101: Know your message!

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The 12 Days of Product Management: A Festive Journey for Product Managers

280 Group

No stress, no strain, just a positive and collaborative environment where estimations are a breeze. About the Author Dean Peters Principal Consultant & Trainer Dean Peters offers nearly twenty years of experience in product management, with a prior decade as a software developer for real-time system integration.