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The Most Basic Rule of Product Positioning – It’s Easy

Product Management University

I learned a lot about product positioning long before I ever stepped into a product marketing role. For the first four years of my software career, I was a pre-sales solution consultant, a.k.a. I think of demos as verbal product positioning. That’s when the number one rule of product positioning hit me right between the eyes.

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Solution Consultants, Be The Person You’d Love To Buy From

Product Management University

For all of you pre-sales solution consultants and sales engineers looking for new ways to differentiate your demos, step away from your products for a quick minute. How Solution Consultants Become the Key to Differentiation If you’re a pre-sales solution consultant, there are two parts to the differentiation equation.

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Positioning Value – The Simplest Things Are The Hardest to Say

Product Management University

When it comes to positioning value, sometimes the simplest things are the hardest to say. A good friend of mine is leaving his corporate job and going out on his own as a consultant with an amazing track record of success. There’s a lot that goes into positioning value and making it unique and compelling.

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Competitive Demos – How to Attack Your Competitor’s Strengths

Product Management University

Just like you, they know their own shortcomings and there’s a good chance they’ve been schooled on how to neutralize them with some clever positioning or avoidance tactics. All of this is not to say that you shouldn’t expose their glaring weaknesses if they have them, but hitting their strengths too gives you an even stronger position.

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The positive effects of the pandemic on UXR

UX Studio: Product Management

Founder of a London and Budapest-based behavioural consulting startup. Such a positive outlook didn’t happen overnight. I don’t miss the days where we stayed after workshops to make sense and digitize the stuff on those gigantic flip-charts.”. “I To end on a positive note, the world of research has expanded incrementally.

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5 Best Design and Innovation Consulting Firms to Work With in 2021

UX Studio: Product Management

UX studio is one of the global innovation design consulting firms focusing on UX design, research, and strategic consulting. We researched the top design consulting firms’ competency level, experience, and portfolio to define the most reliable design thinking companies you can trust and partner with in 2021. UX studio .

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Baseball and Product Management: How MLB’s Rule Changes are a Home Run

280 Group

In our training, workshops, and engagements, we talk about how one of the biggest responsibilities of product managers is risk mitigation and the value of running pilots/beta before a large-scale launch. About the Author Joe Ghali is a Principal Consultant and Trainer at 280 Group.