When Is A Product Launch Not A Product Launch?

The Accidental Product Manager

Sansung ran into problems with the launch of the Note 7 phone. For a product manager there can be no bigger day than the day that your product gets launched. You’ve been working on creating the best product possible based on your product development definition for who knows how long and finally the time has come to show the world what you have created. Regions in which the phone had yet to launch simply postponed shipments of phones.

Creating and Marketing Cybersecurity Products by Richard Reiner

Mind the Product

In this ProductTank Toronto talk, Richard Reiner , Executive Chairman at dfuse , takes us through various case studies and lessons learned from his experience building and marketing products in the cybersecurity space.

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How we Moved From Idea to Live Product in Eight Days

Mind the Product

Digital consultancy Red Badger designed and built ShareThyme, a platform to connect generations through cooking, at speed. It got us thinking; how fast could we go from an impactful idea to a live product? Cain, our CEO, gave us a brief to “do something remarkable, for good”, with the following goals: A live product with measurable user impact. We defined our “Minimum Desirable Product” as two core user journeys; the teacher onboarding, and the student sign-up.

Managing Change – Joe Leech on The Product Experience [Rebroadcast]

Mind the Product

A UK-based consultant, Joe Leech has built a reputation for managing change (for both users and stakeholders) and as the guy to call when a product launch has gone wrong. Joe gave one of the most entertaining and engaging talks at Mind the Product in London 2018, so we followed [.]. The post Managing Change – Joe Leech on The Product Experience [Rebroadcast] appeared first on Mind the Product. Just call him Mr Joe.

Rapid Prototyping – Philip Pantelides on The Product Experience

Mind the Product

As the Head of Product for Premium Services at Cookpad, Philip has become known for his unstinting attention to detail, and taking rapid prototyping to a whole new level. The Product Experience is hosted by Lily Smith and Randy Silver. Lily enjoys working as a consultant product manager with early stage and growing startups and as a mentor to other product managers. Now the Product Director at Symec, Lily also runs ProductCamp in Bristol & Bath.

The Art of Developing Your Launch Strategy

Actuation Consulting

No matter how awesome your product, without a well-conceived launch strategy, it will likely sputter off the launch pad. What Is a Launch Strategy? Your product launch strategy delineates the approach you plan to take in getting your product to market. You can start ruminating over what to include in your launch strategy as early as the conception phase. 1 – Who are your top priority audiences for the product?

How 3 product marketing managers execute product releases

Roadmunk

While product managers puppeteer a product journey end-to-end, product marketing managers tend to be the masterminds behind releasing said product to market. Despite this generally accepted understanding, coordinating product releases of any size can still get messy. So we spoke to three product marketing managers to explain how they approach product releases while working in conjunction with product management.

Product Manager Interview Questions — You Asked, We Answered

280 Group

Last month, we presented the co-hosted AIPMM webinar, Get Hired: Interview Like a Pro for a Product Manager Job (Remotely!). You can view the accompanying blog post to download the Product Manager Interview: How to Get Hired Planner and Workbook. Product Launches.

Behind the Product: Is Costco’s New Pay Fob a Customer Faux Pas?

280 Group

In our “Behind the Product” series, we discuss examples of products or services that highlight a particular product management concept or principle. Clearly Costco was putting a lot of effort behind the new product launch. Product Management

Product Manager vs Product Marketing Manager

280 Group

Managing the Interrelated Roles and Responsibilities of Product Managers and Product Marketing Managers. Product Management and Product Marketing Management are complementary roles. Regardless, both of these distinct roles are essential to product success. It’s often said that a Product Manager has a more inbound focus, while a Product Marketing Manager has a more outbound focus. Product Life Cycle in the Lives of the PM & PMM.

Managing Change – Joe Leech on The Product Experience

Mind the Product

A UK-based consultant, Joe Leech has built a reputation for managing change (for both users and stakeholders) and as the guy to call when a product launch has gone wrong. Joe gave one of the most entertaining and engaging talks at Mind the Product in London 2018, so we followed up with him to get to the stories that he didn’t get to share on stage – including the surprising difference between purchasing a fridge and a washing machine. Just call him Mr Joe.

The GIST Framework by Itamar Gilad

Mind the Product

In this talk from #MTP Engage Manchester consultant Itamar Gilad takes us through his GIST (goals, ideas, steps, tasks) framework. Itamar has over 20 years of product management experience working with industry leaders such as Google and Microsoft. He’s now a consultant, speaker and writer. Three Types of Launch. Part of the role of a product manager is to discover and help build products that have a high market impact.

Modus Create Announces Modus Kickstart to Streamline Product Development Process

Modus Create

Modus Create, a disruptive consulting, product strategy and Agile development firm, today announced the release of Modus Kickstart, a structured, facilitated set of workshops and deliverables designed to help customers prepare for a successful software development project. “We’ve been helping our customers launch products for years, so we decided to take this expertise and create a standalone solution for navigating those critical early stages of product development.”

How Centercode Is Helping You Adapt to the Unknown

Centercode

Some are scaling down the number of product launches to focus their resources on a select few. Some are reimagining the use of existing products for new markets and new audiences. So You Have More Bandwidth to Focus on Your Product.

Transitioning to Product from a Functional Role

Mind the Product

If you speak to five product managers about how they got their jobs, you’re likely to receive five different answers. Why Is Product Management Growing in Popularity? In fact, in product management has surpassed consultant as the most popular job among US MBA graduates.

How To Write A Business Requirements Document (BRD) – Detailed Steps

The Basics of Product Management

A Business Requirements Document is the foundation of any successful product launch. In every organization, the product team is the primary team that is responsible for preparing the business requirements document. That target audience is the product development team.

The Ultimate List of Product Management Resources: Books, Blogs, and More

Gainsight

To truly excel in product management, you need to have a respect for design, an understanding of countless processes, a passion for problem-solving, excellent communication skills—the list goes on and on. Books for Product Managers. Blogs for Product Managers. Product School.

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Dissecting Product Management Job Titles

BrainMates

Anytime the topic of Product Management roles and responsibilities is discussed, you can guarantee that you’ll elicit excitable responses and conflicting opinions. The spectrum of job titles and descriptions used to describe the work of Product Management is so broad and varied. It’s almost impossible to create standardised job tasks for each type of product role. Our inability to agree on a set of standardised job tasks doesn’t bode well for Product Management in Australia.

Centercode’s Passion for Supporting the CV Industry and Our Team

Centercode

Read on to see the ways that the Centercode team showcases its passion for building better products. We’ve seen firsthand how pushing your beta testing efforts earlier into the product development process is as difficult as swimming upstream. “Our turnaround times noticeably improved, which was crucial in freeing up our bandwidth,” says Chris Harris, Product Manager. We’re passionate about the success of your next product launch.

How to Decrease Beta Testing Costs by 40%

Centercode

It’s the number one objective driving your product’s success. You need thorough test coverage before release — that is, you need to see how your product’s features and functions perform with real customers in their actual environments. So how do you, a resource-strapped beta team, reduce the costs of customer testing without sacrificing thoroughness or compromising the quality of your product? Product Managers. Reducing Product Returns.

How Are Product Management and Project Management Different And How Do They Partner To Drive Business Success?

Sequent Learning

While big ideas are great, they typically don’t become a product without a market need and an execution plan. That’s why Product and Project Management are so critical to the success of today’s organizations, regardless of whether they’re selling products or services.

How to Break into Product Marketing Management (PMM)

PMLesson's Ace the PM Interview

Product marketing is one of the newest and most impactful roles within an organization. As a product marketing manager (PMM), you influence most areas of the organization including product, design, sales, support, and, of course, marketing. Given how new and versatile the role is, product marketing management is also probably the least standardized role in tech companies, which makes the process of becoming a PMM quite obtuse and vague. Product Marketing Management

How To Build Your Audience Well Before Launching Your Product

Sachin Rekhi

Most entrepreneurs assume that the marketing and audience building phase of their startup begins post product launch. They’ve been able to do this by investing heavily in building out a blog with independent value separate from their product yet designed to attract the target audience that their product will eventually serve. It launched its now famous Signal vs. Noise blog in 2001 to share their ideas about design, business, and the web.

The Ultimate List of Product Leaders You Must Follow (UPDATED)

The Product Coalition

Who are the best product managers? Check out the ultimate list of famous product managers you must follow to get the latest product news and inspiration. In a world with such flows, you need some reliable figures to guide you: you need the best product managers. If you want to stay on top of all things tech and product, follow these famous product managers across networks. 29 Product Leaders You Must Follow Julie Zhuo is Product Design VP at Facebook.

Ask an Expert: The Tools and Tricks Every Remote Product Team Needs

Gainsight

This blog post is written by guest author, Steve Johnson, CEO and founder of Under10 Consulting and former VP and Founding Instructor at Pragmatic Institute. Steve is an author, speaker, and product coach, as well as co-creator of the popular product management and marketing frameworks from Pragmatic Institute and QuartzOpen. In my first product management job, I was based in Virginia and my developers were in California. Phases of Product Planning.

How To Measure UI/UX Design Impact On Business (+ Our Own Experience)

Usersnap

Who doesn’t like to use a product that looks pretty? Yet as a software company owner or product manager, you hesitate to put time and budget into UI/UX design? The questions lingering in your mind may be: How important is design to product success? Here at Usersnap, we recently underwent a significant change to our product interface. This ultimately helps increase the number of people using your product. Steve Krug, Web Usability Consultant and Author.

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That is each flavour of product manager responsible for?

The Product Coalition

What is each flavour of product manager responsible for? In my previous post, I introduced the four different flavours of product manager, depicted by the PM quadrants matrix. What are the four flavours of product manager? In this post, I’ll go into the responsibilities for each of the four ‘flavours’ of product manager. Core skills There are a set of four key skills that apply to all of the quadrants and that I consider core skills for all product managers.

5 Obviously Awesome Takeaways from April Dunford’s New Positioning Book

Business of Software Conference

“You’ve got a cool product, but nobody understands it. They compare your products with those that are nothing like it.” From page 1 of Obviously Awesome: How To Nail Product Positioning So Customers Get It, Buy It, Love It , it was clear that the team at Business of Software needed to read April Dunford’s new book. As an executive consultant, April Dunford brings 25 years of marketing experience to the table with this book.

12 Reasons Why You Should Be Product Roadmap Planning!

Hutwork

Product roadmap planning has become a huge success in getting products to market efficiently. This brings us to our top 12 reasons for product roadmap planning and why it’s essential. Therefore, your product is set to survive more ups and downs than ever before. Yes, we are no longer living in the 20th-century, a rapidly evolving product is a reality of our time. 2—The Why and the What of Product Roadmap Planning. 6—Streamline your product backlog.

The art of competitive selling: how to sell your product in a crowded marketplace

Inside Intercom

Our job is to sell our product, we know what we do – if you want to learn about what they do, talk to them, right? It’s all about the product, right? If you want to be a consultative salesperson you need to know who’s in the market, what they do and how they differ from you. If you discount your product to be cheaper than competitors, it suggests that your product is not as good as theirs. How to use live chat for a product launch.

Product Leaders: Influence, Service & Patience—Saeed Khan, Transformation Labs

PMLesson's Ace the PM Interview

Transformation Labs is an advisory and consulting firm that helps enterprise and technology companies accelerate their path to product success. In this Path to PM post, Saeed shares his advice if he were applying for product management careers all over again, and why great product leadership is about influence, service, and patience. How did you break into product management? I also ran my own consulting business for a few years.

Product Requirements: Using a Written or Visual Framework

Mind the Product

There’s a lot of variation in how companies document product requirements. Some are moving away from detailed, written product requirements documents (PRDs), while others are using shorter write-ups, user stories, or jobs-to-be-done formats. Some product teams are moving away from written PRDs to visual artifacts like mockups and prototypes. As firms move faster and pivot more, perhaps it’s time to reconsider how best to capture product requirements.

What are the best quotes about experimentation from the podcast, This is Product Management?

AlphaHQ

For 18 months, This is Product Management has been a major resource for product teams across industries and company sizes. If you’re in the product management business, you need to be swinging for the fences. ” – Josh Wexler, Head of Product at Yieldmo. “It The metric I will measure is the percentage of people that sign up and I will have a fail condition, what will convince me that the hypothesis is incorrect.” – Tristan Kromer, Lean Consultant.

Demystifying account-based marketing: How to make it actually work for your business

Inside Intercom

Because ABM requires sustained, one-to-one relationships with customers, sales reps have to take a consultative approach to closing deals. 4 product functionalities you need to implement ABM.

How Product Managers can Leverage All-Hands Meetings to Foster Alignment

ProductPlan

Product. Product. How Product Managers can Leverage All-Hands Meetings to Foster Alignment. How Product Managers can Leverage All-Hands Meetings to Foster Alignment. Why product updates should be part of every all-hands meeting. For product leaders, an all-hands meeting is a unique chance to present product-related information to the entire company. The question shouldn’t be “why should we include a product update?” Multiple Product Roadmap.

Method Implementation for Cross-Functional Teams (Pragmatic Live Transcripts)

Pragmatic Marketing

How do you create a cohesive approach to product methodology when working with cross-functional teams? Neal Watkins of BAE Systems gives us his advice based on his five year experience with his product team at BAE and describes his newly defined processes, the importance of a universal language within a company, and how he’s learned that the correct input drives the correct output in regard to creating products that customers love. What was the state of product?

Method Implementation for Cross-Functional Teams (Pragmatic Live Transcripts)

Pragmatic Marketing

How do you create a cohesive approach to product methodology when working with cross-functional teams? Neal Watkins of BAE Systems gives us his advice based on his five year experience with his product team at BAE and describes his newly defined processes, the importance of a universal language within a company, and how he’s learned that the correct input drives the correct output in regard to creating products that customers love. What was the state of product?

How To Ace Your Product Management Interview

Sachin Rekhi

The area I most often get asked to help product managers on is preparing them for their upcoming product management interviews. Given that I’ve evaluated hundreds of product management candidates, I wanted to share a set of sample interview questions I might ask and what I’m specifically evaluating on to discern whether they are a great product management candidate. I want to understand how much of the product development process did they actually drive.

What to Expect When You’re Expecting (to Be Acquired)

ProductPlan

Product. Product. Product Marketing. Short of going public, the goal of many companies is being acquired by a deep-pocketed, larger company with a complementary set of products. But the chances of product team members getting a life-changing windfall are pretty slim. Your old goal of improving the product to increase growth and usage now has a new friend riding shotgun—integrating with your new corporate overlords. ROADMAP TEMPLATES Product Roadmap.

Achieve Leadership Results: Here are 7 Ways for you to Gain Product Momentum

Bain Public

It is no secret that a product manager needs momentum in areas such as product development, product sales and customer adoption in order to succeed. As a product leader, you need momentum to gain executive buy-in as well as engineering and marketing resources so that you can create interest and awareness around your product. Without support from stakeholders to access the resources you need, your product could fail. Product Manager’s Friend: Momentum.