When Is A Product Launch Not A Product Launch?

The Accidental Product Manager

Sansung ran into problems with the launch of the Note 7 phone. For a product manager there can be no bigger day than the day that your product gets launched. Regions in which the phone had yet to launch simply postponed shipments of phones.

Creating and Marketing Cybersecurity Products by Richard Reiner

Mind the Product

In this ProductTank Toronto talk, Richard Reiner , Executive Chairman at dfuse , takes us through various case studies and lessons learned from his experience building and marketing products in the cybersecurity space.

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How we Moved From Idea to Live Product in Eight Days

Mind the Product

Digital consultancy Red Badger designed and built ShareThyme, a platform to connect generations through cooking, at speed. It got us thinking; how fast could we go from an impactful idea to a live product? Day 10: Beta Launch and Recruiting.

Rapid Prototyping – Philip Pantelides on The Product Experience

Mind the Product

As the Head of Product for Premium Services at Cookpad, Philip has become known for his unstinting attention to detail, and taking rapid prototyping to a whole new level. The Product Experience is hosted by Lily Smith and Randy Silver.

The Art of Developing Your Launch Strategy

Actuation Consulting

No matter how awesome your product, without a well-conceived launch strategy, it will likely sputter off the launch pad. What Is a Launch Strategy? Your product launch strategy delineates the approach you plan to take in getting your product to market. You can start ruminating over what to include in your launch strategy as early as the conception phase. 1 – Who are your top priority audiences for the product?

Building a Product Startup Within an Agency

Mind the Product

Every product comes with a tumultuous ‘origin story’. Ours is still unfolding, but I’ve been reflecting on what building a product business within a service agency has brought to the tale. Six months later we began building our first software product.

Managing Change – Joe Leech on The Product Experience

Mind the Product

A UK-based consultant, Joe Leech has built a reputation for managing change (for both users and stakeholders) and as the guy to call when a product launch has gone wrong. Troubleshooting a poor product launch. Troubleshooting a poor product launch.

Transitioning to Product from a Functional Role

Mind the Product

If you speak to five product managers about how they got their jobs, you’re likely to receive five different answers. Why Is Product Management Growing in Popularity? In fact, in product management has surpassed consultant as the most popular job among US MBA graduates.

Dissecting Product Management Job Titles

BrainMates

Anytime the topic of Product Management roles and responsibilities is discussed, you can guarantee that you’ll elicit excitable responses and conflicting opinions. The spectrum of job titles and descriptions used to describe the work of Product Management is so broad and varied.

The Ultimate List of Product Management Resources: Books, Blogs, and More

Gainsight

To truly excel in product management, you need to have a respect for design, an understanding of countless processes, a passion for problem-solving, excellent communication skills—the list goes on and on. Books for Product Managers. Blogs for Product Managers. Product School.

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12 Reasons Why You Should Be Product Roadmap Planning!

Hutwork

Product roadmap planning has become a huge success in getting products to market efficiently. This brings us to our top 12 reasons for product roadmap planning and why it’s essential. Therefore, your product is set to survive more ups and downs than ever before.

How To Build Your Audience Well Before Launching Your Product

Sachin Rekhi

Most entrepreneurs assume that the marketing and audience building phase of their startup begins post product launch. It launched its now famous Signal vs. Noise blog in 2001 to share their ideas about design, business, and the web.

The Ultimate List of Product Leaders You Must Follow (UPDATED)

The Product Coalition

Who are the best product managers? Check out the ultimate list of famous product managers you must follow to get the latest product news and inspiration. In a world with such flows, you need some reliable figures to guide you: you need the best product managers.

Take a process retrospective

Under10 Playbook

Don’t limit your thinking to just the product creation process. After each product release, let’s examine every process: the development methods, the product launch, the sales enablement, the roll-out to professional services and support.

5 Obviously Awesome Takeaways from April Dunford’s New Positioning Book

Business of Software Conference

“You’ve got a cool product, but nobody understands it. They compare your products with those that are nothing like it.” As an executive consultant, April Dunford brings 25 years of marketing experience to the table with this book.

How Are Product Management and Project Management Different And How Do They Partner To Drive Business Success?

Sequent Learning

While big ideas are great, they typically don’t become a product without a market need and an execution plan. That’s why Product and Project Management are so critical to the success of today’s organizations, regardless of whether they’re selling products or services.

How To Measure UI/UX Design Impact On Business (+ Our Own Experience)

Usersnap

Who doesn’t like to use a product that looks pretty? Yet as a software company owner or product manager, you hesitate to put time and budget into UI/UX design? The questions lingering in your mind may be: How important is design to product success?

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Product Leaders: Influence, Service & Patience—Saeed Khan, Transformation Labs

PMLesson's Ace the PM Interview

Transformation Labs is an advisory and consulting firm that helps enterprise and technology companies accelerate their path to product success. How did you break into product management? I also ran my own consulting business for a few years.

The art of competitive selling: how to sell your product in a crowded marketplace

Inside Intercom

Our job is to sell our product, we know what we do – if you want to learn about what they do, talk to them, right? It’s all about the product, right? If you want to be a consultative salesperson you need to know who’s in the market, what they do and how they differ from you. If you discount your product to be cheaper than competitors, it suggests that your product is not as good as theirs. How to use live chat for a product launch.

Product Requirements: Using a Written or Visual Framework

Mind the Product

There’s a lot of variation in how companies document product requirements. Some are moving away from detailed, written product requirements documents (PRDs), while others are using shorter write-ups, user stories, or jobs-to-be-done formats.

Demystifying account-based marketing: How to make it actually work for your business

Inside Intercom

Because ABM requires sustained, one-to-one relationships with customers, sales reps have to take a consultative approach to closing deals. 4 product functionalities you need to implement ABM.

Method Implementation for Cross-Functional Teams (Pragmatic Live Transcripts)

Pragmatic Marketing

How do you create a cohesive approach to product methodology when working with cross-functional teams? From pre-sales to consultancy to support to product management and product marketing and then into technical leadership roles. What was the state of product?

Method Implementation for Cross-Functional Teams (Pragmatic Live Transcripts)

Pragmatic Marketing

How do you create a cohesive approach to product methodology when working with cross-functional teams? From pre-sales to consultancy to support to product management and product marketing and then into technical leadership roles. What was the state of product?

How Product Managers can Leverage All-Hands Meetings to Foster Alignment

ProductPlan

Product. Product. How Product Managers can Leverage All-Hands Meetings to Foster Alignment. How Product Managers can Leverage All-Hands Meetings to Foster Alignment. Why product updates should be part of every all-hands meeting. ROADMAP TEMPLATES Product Roadmap.

What are the best quotes about experimentation from the podcast, This is Product Management?

AlphaHQ

For 18 months, This is Product Management has been a major resource for product teams across industries and company sizes. If you’re in the product management business, you need to be swinging for the fences. ” – Josh Wexler, Head of Product at Yieldmo. “It

How To Ace Your Product Management Interview

Sachin Rekhi

The area I most often get asked to help product managers on is preparing them for their upcoming product management interviews. I want to understand how much of the product development process did they actually drive. I'm looking for passion for LinkedIn's core product.

How to Create Your Product Roadmap in 2020 (5 Templates Included)

The Product Coalition

Product Roadmaps are some of the most important product tools. Learn how to create your product roadmap in 2019, including 5 templates you can get inspiration from. Roadmapping is one of the unsung heroes in the product arena. What Should I Include on a Product Roadmap?

What to Expect When You’re Expecting (to Be Acquired)

ProductPlan

Product. Product. Product Marketing. Short of going public, the goal of many companies is being acquired by a deep-pocketed, larger company with a complementary set of products. But the chances of product team members getting a life-changing windfall are pretty slim.

Product Leaders: Influence, Service & Patience—Saeed Khan, Transformation Labs

PMLesson's Ace the PM Interview

Transformation Labs is an advisory and consulting firm that helps enterprise and technology companies accelerate their path to product success. How did you break into product management? I also ran my own consulting business for a few years.

How to Create Your Product Roadmap in 2019 (5 Templates Included)

The Product Coalition

Product Management is one of the toughest jobs out there. You are supposed to coherently navigate the development, design, and marketing of a product. Roadmapping is one of the unsung heroes in the product arena. Finally, Levels of Effort should be consulted with engineers.

Hypotheticals in Product Management Meetup: Abridged Transcript

BrainMates

In April 2018, Brainmates hosted a Product Talks Sydney Meetup based on the “hypotheticals” format popularised by Geoffrey Robertson. A bright and brave cross functional team of panellists were on hand to tackle an imagined (but realistic) Product Management scenario.

How To Cross the Strategy-to-Execution Chasm

The Product Coalition

Through these failures, I’ve come up with a framework for defining, layering, and communicating an effective product strategy that can close the gap between strategy and execution. Diffusion of Focus Product strategy is especially tricky because of the centrality of a product to any business.

6 Reasons to Get Excited About Gainsight and the Next Decade of Customer Success

Gainsight

It’s amazing to see usage stats and metrics, along with information about the in-product experience and engagement in the same portal. What a way to expedite our product roadmap, ensuring our priorities are in line with our customers and meeting their demands.