280 Group
AUGUST 30, 2022
For a half dozen years , I met with Product Managers who had come seeking creative for their new product launches. But many didn’t actually know what they wanted to say to the market. So, we had to start with Product Marketing 101: Know your message! That was a lot of fun. .
Amplitude
FEBRUARY 1, 2021
A lot of teams obsess about getting everything perfect for product launch day. There are marketing emails to assemble. All of that anxiety, and in the grand scheme of things, launch day isn’t a be-all and end-all event. All of that anxiety, and in the grand scheme of things, launch day isn’t a be-all and end-all event.
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ProductPlan
FEBRUARY 8, 2022
What is Product Launch Management? Product launch management is the process of coordinating all strategic efforts needed for a successful market release. Creating sales collateral for the product. Who’s Responsible for Product Launch Management? Marketing and sales enablement.
280 Group
FEBRUARY 4, 2022
They manage the overarching product vision and coordinate roadmaps for multiple products, while leading the Product Managers across teams. . The base salary for Director of Product Marketing Management ranges from $140,636 to $211,449, with a median of $176,294. Product Marketing Manager Salaries by Location
280 Group
MAY 11, 2021
A product launch is a complex and multi-faceted activity that involves many teams collaborating successfully across an organization. The hard work starts early—from defining the target audience to conducting market research. Next, you’ll work with our product management experts to develop a customized plan of action.
Product Management University
JANUARY 10, 2024
I learned a lot about product positioning long before I ever stepped into a product marketing role. For the first four years of my software career, I was a pre-sales solution consultant, a.k.a. I think of demos as verbal product positioning. Luckily, I figured it out early on in my pre-sales career! Winning is fun!
PMLesson's Ace the PM Interview
APRIL 6, 2020
Product marketing is one of the newest and most impactful roles within an organization. As a product marketing manager (PMM), you influence most areas of the organization including product, design, sales, support, and, of course, marketing. That degree doesn’t have to be in marketing, but it certainly helps.
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