The Product Coalition

JULY 31, 2022

If you are on the journey toward product-market fit, you know it’s not easy. Every new product has its own fit to find. One of the hardest challenges of any product and any startup is of course reaching product-market fit. product-market fit under the hood. So here it is?—?product-market

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User Testing Product Marketing Marketing Customer Experience 133

The Product Coalition

DECEMBER 11, 2023

The journey to product-market fit might seem random, but it actually has a well defined high-level structure. Here is part two of the guide that will help you find your way to product-market fit. Photo by Quang Nguyen Vinh on Pexels When I first started my consulting business , I attended a sales coaching workshop.

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User Testing Product Marketing Marketing Customer Experience 78

The Product Coalition

JULY 28, 2020

According to Customedialabs , the typical bounce rate for good performing e-commerce and retail products is 20%?—?45%, 45%, for B2B products it is 25%?—?55%, Interestingly, the bounce rate tells a lot whether you are close to your product/market fit or not. 55%, and for lead generation websites it is 30%?—?55%.

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User Testing Product Research Product Marketing Testing 124

Mind the Product

FEBRUARY 5, 2019

So why are we still developing products no one wants? Product experts have tried to tackle this issue but they gloss over the impact a company’s structure and leadership team have on product/market fit. For many consumer packaged goods (CPG) companies, product teams report to marketing, sales, finance, or strategy leads.

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User Testing Product Marketing Marketing Product Research 145

The Product Coalition

JUNE 14, 2020

Using Sean Ellis Test For Measuring Your Product/Market Fit Sean Ellis, who is the author of “ Hacking Growth ,” as well as the first marketer at Dropbox and the guy who coined the phrase “ growth hacking ,” has a simple technique that helps product teams to measure whether they reached their product/market fit or not.

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User Testing Product Research Product Marketing Testing 89

PMLesson's Ace the PM Interview

APRIL 19, 2020

After working in consulting, many management consultants desire to exit into and work at a tech company. If you want to learn more about the consulting role vs the product role, read this article on the topic. Ideally, you will have directly assisted a product manager on one of your projects.

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Consulting Technical Advisors Technical Review Analytic Tools 52

PMLesson's Ace the PM Interview

APRIL 19, 2020

After working in consulting, many management consultants desire to exit into and work at a tech company. If you want to learn more about the consulting role vs the product role, read this article on the topic. Ideally, you will have directly assisted a product manager on one of your projects.

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Consulting Technical Advisors Technical Review Analytic Tools 52

PMLesson's Ace the PM Interview

APRIL 6, 2020

Product marketing is one of the newest and most impactful roles within an organization. As a product marketing manager (PMM), you influence most areas of the organization including product, design, sales, support, and, of course, marketing. That degree doesn’t have to be in marketing, but it certainly helps.

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Product Marketing Technical Review User Testing Marketing 78

Bain Public

DECEMBER 20, 2022

When it comes to not wasting opportunities and adding momentum to the product development , it's important to ask the tough question of "Do we have product-market fit?" A lot of companies have product market fit today, but as the market changes and the world evolves, they might not have it in the future.

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Bain Public

MARCH 14, 2020

At Bain Public , we help build roadmaps and innovative products for early-stage companies. As a product management consultant, he acts as a coach and a mentor to his clients, providing them with frameworks that guide them toward making the best product decisions. How, you ask? Addressing the Day-to-Day Challenges.

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280 Group

OCTOBER 29, 2022

While traveling for work, 280 Group Principal Consultant and Trainer Tom Evans became frustrated with the lack in hotel space to accommodate an ironing board. “The JTBD theory opens you up to more innovation because you’re truly thinking about the market need versus already having a specific solution in mind.”

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Research Software Customer Experience Consulting Framework 227

Product Management University

JANUARY 10, 2024

I learned a lot about product positioning long before I ever stepped into a product marketing role. For the first four years of my software career, I was a pre-sales solution consultant, a.k.a. I think of demos as verbal product positioning. Luckily, I figured it out early on in my pre-sales career! Winning is fun!

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Positioning Research Software Healthcare Demo 147

280 Group

FEBRUARY 4, 2022

This position requires a minimum of five years of managerial experience and a demonstrated ability to manage Product Managers and entry-level product marketing staff. . The base salary for Director of Product Marketing Management ranges from $140,636 to $211,449, with a median of $176,294. GET CERTIFIED.

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Data Visualization Reporting Tools Research Software Product Management 367

280 Group

JULY 26, 2021

Ken Feehan is a Principal Consultant and Trainer for 280 Group. Ken has deep experience in both the product development and Go-To-Market phases of the product cycle. He has worked/consulted to hardware, software, cloud, infrastructure and services companies and understands the business needs of each.

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280 Group

MARCH 2, 2021

Sales and Marketing teams. In working with the sales and marketing teams, many organizations have a Product Marketing Manager that works more closely with these teams, while others have the Product Manager taking on this responsibility. Ken Kranseler is a Principal Consultant and Trainer at 280 Group.

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PMLesson's Ace the PM Interview

MAY 19, 2020

Product Marketing is a very new role in the industry - it sits at the intersection of product and marketing but the function influences several areas of the organization including design, sales, support, and engineering. Product Marketing is one of the most collaborative roles within an organization.

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Product Marketing User Testing Marketing Technical Review 52

Mind the Product

APRIL 6, 2018

For years I’ve helped my clients create new digital products and services for their customers. We threw terms like product/market fit around, without ever really giving a thought to what they meant. Nor did I understand why some of the products I’d helped to create succeeded while others flopped. Well, not quite….

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User Testing Product Marketing Research Software Marketing 114

280 Group

JUNE 2, 2021

David Nash is a Principal Consultant and Trainer at 280 Group. David is a recognized expert in Product Management, Product Marketing, Entrepreneurship, and Team Development. 280 Group is the world’s leading Product Management training and consulting firm. Bring your questions! SAVE YOUR SPOT.

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Data Visualization Feedback Software Reporting Tools Product Research 317

280 Group

MAY 25, 2020

If you could use some help learning more about developing either your Marketing MVP or your Product MVP, consider taking one of our Online Optimal Product Management and Product Marketing courses. Bill Haines is a Principal Consultant and Trainer at 280 Group. Remember, build what will sell. VIEW COURSES.

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User Testing Product Research Research Software Differentiation 296

280 Group

APRIL 17, 2020

We at 280 Group are doing everything we can to help our product management community get through these challenging times. She helps clients navigate our training and consulting solutions, and also oversees our contingent-search recruiting practice. 280 Group is the world’s leading Product Management training and consulting firm.

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Product Management Product Manager Systems Review Download 290

The Product Coalition

JUNE 18, 2023

Photo by cottonbro studio on Pexels When I started Infinify, I told the world I am shifting to product consulting. I knew what I really wanted to do, and the way I understood the term ‘product consulting’ described it quite well. The market, however, understood it differently.

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Naming User Testing Feedback Software Weak Development Team 139

280 Group

FEBRUARY 23, 2021

If the marketing plan is not effective at moving candidate customers through the different stages of the buying cycle, products can fail. The Product Marketing Manager sets goals for each stage and implements the best methods to drive awareness, interest, evaluation, and commitment to buy. Prevent this pitfall.

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Research Software Reporting Tools User Testing Product Research 373

280 Group

APRIL 6, 2021

David Nash is a Principal Consultant and Trainer at 280 Group. David is a recognized expert in Product Management, Product Marketing, Entrepreneurship, and Team Development. 280 Group is the world’s leading Product Management training and consulting firm. REGISTER NOW. About the Author.

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Webinar Customer Experience User Testing Product Research 291

ProductCraft

FEBRUARY 20, 2019

When Brian graduated with his MBA from the Kellog School of Business at Northwestern University, he could have taken a variety of paths — investment banking, management consulting, etc. The post Product Love Podcast: Brian Brinkmann, VP of Product Marketing at Logi Analytics appeared first on ProductCraft by Pendo.

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Analytic Tools Product Marketing Marketing Banking 66

Daniel Elizalde IoT Blog

FEBRUARY 5, 2019

My guest today is Dan Olsen, an expert Product consultant and author of The Lean Product Playbook. In this episode, Dan describes the concept of product/market-fit, and how companies large and small can apply this concept to create successful IoT products. I […].

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Product Marketing Marketing Consulting Leadership 48

280 Group

MAY 11, 2021

Oftentimes, other teams may not even understand the Product Manager’s role in the organization or the project, and if the PM lacks effective leadership skills, they may find themselves left out of critical discussions. Next, you’ll work with our product management experts to develop a customized plan of action. Get Started Today.

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Weak Development Team User Testing Customer Experience Product Management 317

280 Group

DECEMBER 16, 2020

Tom Evans is a Principal Consultant and Trainer at 280 Group. Tom Evans is a Senior Principal Consultant and Trainer at 280 Group and is an internationally recognized authority in product management, product marketing, international business, go-to-market strategies, business partnerships, and entrepreneurship.

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User Testing Customer Experience Customer Feedback Product Research 272

Product Talk

JUNE 16, 2021

Who should you include in your product trio? Does a product trio exclude everyone else from discovery decisions? What about user researchers, data analysts, product marketing managers, and all your other favorite roles? How do you decide who should be part of the product trio that leads discovery? UX writers?

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Product Research User Testing Research Software Software Engineering 256

The Product Coalition

DECEMBER 6, 2023

I recently realized that for founders, I might need to refrain from using the word ‘product’ since they then think about the deliverable while my coaching tackles much more than that. So my recent pitch went something like “I help founders connect the product to the business and the go-to-market.”

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Product Strategy Research Software Strategy User Testing 119

Product Management University

NOVEMBER 29, 2023

To all of you product marketers out there, you totally understand this situation! A good friend of mine is leaving his corporate job and going out on his own as a consultant with an amazing track record of success. For all of you in product marketing, you know where I’m going with this.

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Positioning Workshop Messaging Demo 100

280 Group

MAY 15, 2020

Figure 2: Product Management Range of Potential Actions. Here are some questions to ask that will help you determine which tools to use: Are you trying to discover product-market fit (exploring) or improve on what you have (optimizing)? Do you know what business model or product problem you are solving for? VIEW COURSES.

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Data Visualization Analytic Tools Weak Development Team Product Research 246

280 Group

JUNE 19, 2020

Ken Feehan is a Principal Consultant and Trainer for 280 Group. Ken has deep experience in both the product development and Go-To-Market phases of the product cycle. He has worked/consulted to hardware, software, cloud, infrastructure and services companies and understands the business needs of each.

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Data Visualization Research Software Feedback Software User Testing 218

Product Management Unpacked

JULY 16, 2020

MSPM, the first degree program to focus exclusively on building better product managers, struck ten “51331” commemorative coins and sent them to industry leaders who represent the best of what’s happening in our field in 2020. Steve Johnson Founder & CEO @ Under10 Consulting. Rich Mironov CEO @ Mironov Consulting.

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Product Research User Testing Research Software Product Management 182

PMLesson's Ace the PM Interview

MAY 12, 2020

Also an ex-Googler, ex-consultant, Berkeley Haas MBA and Cornell alum. In preparation for applying to Product Marketing Manager roles, the standard application suite applies: a resume, cover letter, and maybe some additional materials like references or transcripts. Want to learn how to ace the PMM interview?

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Product Marketing User Testing Marketing Research Software 52

280 Group

APRIL 19, 2020

This is an opportunity to reach out to the industry for best practices and more experienced practitioners or consultants with whom to partner with for scoping out and project managing such a crucial project. Principal Consultant and Trainer. John Haniotis is a Principal Consultant and Trainer with 280 Group. CONTACT US.

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Agile Product Management Product Manager Customer Experience 279

280 Group

APRIL 19, 2021

Join us live in our co-hosted AIPMM webinar on April 30th at 10:00am PT so you can learn how to gain the upper hand on writing requirements and apply it more effectively to your product execution. Colleen O’Rourke is a Principal Consultant/Trainer at 280 Group. SAVE MY SPOT. About the Author.

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Webinar User Testing Customer Feedback Customer Experience 245

280 Group

APRIL 29, 2021

Ken Feehan is a Principal Consultant and Trainer for 280 Group. Ken has deep experience in both the product development and Go-To-Market phases of the product cycle. He has worked/consulted to hardware, software, cloud, infrastructure and services companies and understands the business needs of each.

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