280 Group

OCTOBER 4, 2023

My first job was as a strategy consultant at Bain & Company. After a while, as many consultants do, I wanted to get my hands dirty “on the other side”, so I joined Barclaycard International as Head of Strategy and Planning. This paves the way for making your company strategy a reality.

Marketing 317

Marketing Product Marketing Product Management Product Manager 317

The Product Coalition

FEBRUARY 26, 2022

Frameworks can’t save you I believe one technique we’ve evolved to escape this tyranny of distractions and a lack of autonomy was to add credibility to the product management role through self-improvement, with a big focus on strategy and management concepts. Then, you can just get on with things.

User Testing 182

User Testing Weak Development Team Customer Experience Customer Feedback 182

Product Management University

FEBRUARY 25, 2020

How Does Portfolio Product Management Impact Product Marketing? What are the Most Common Misconceptions About Portfolio Product Management? What is Portfolio Product Management and How Does It Differ From Traditional Product Management? It limits your view of the customer to the users of the product.

Marketing 130

Marketing Product Management Product Manager Reporting Tools 130

Business of Software Conference

NOVEMBER 30, 2020

April Dunford // Ambient Strategy. Startups often struggle to communicate the value of their products, particularly in sales meetings. Fresh talks on entrepreneurship, product, marketing, leadership, hiring, and more dropping each week. And you’ve got a head of sales enablement. Upcoming Events.

Research Software 64

Research Software User Testing Positioning Product Research 64

Intercom, Inc.

JULY 5, 2018

I think of it as go-to-market consulting. Building a company is about pattern recognition: Do you have the right market? Do you have the right go-to-market strategy? Do you have the right product? Then I went to go work for Google, running sales productivity, which was really sales training development.

Technical Review 171

Technical Review Development Team Review Customer Experience User Testing 171

Intercom, Inc.

JULY 5, 2018

I think of it as go-to-market consulting. Building a company is about pattern recognition: Do you have the right market? Do you have the right go-to-market strategy? Do you have the right product? Then I went to go work for Google, running sales productivity, which was really sales training development.

Technical Review 163

Technical Review Development Team Review Customer Experience User Testing 163