The Seven-Part Guide to Portfolio Product Management & Marketing
FEBRUARY 25, 2020
It aligns product, marketing, sales and customer success teams around outcomes that have the greatest strategic value to customers – things that make them better at their business. Customer-Facing Vision & Strategy. If you have 20 products, that equates to 20 product visions and 20 product strategies. For example, Portfolio Vision: “Help our customers hire and retain the best people.”. Sales Training on Customers vs. Products. Sales Enablement.