The Seven-Part Guide to Portfolio Product Management & Marketing

Proficientz

It aligns product, marketing, sales and customer success teams around outcomes that have the greatest strategic value to customers – things that make them better at their business. Customer-Facing Vision & Strategy. If you have 20 products, that equates to 20 product visions and 20 product strategies. For example, Portfolio Vision: “Help our customers hire and retain the best people.”. Sales Training on Customers vs. Products. Sales Enablement.

Top Customer Success Trends To Watch For In 2020

Gainsight

This is a partial transcript of Nick and Gainsight’s vision of the future of customer success. Sometimes CSPs [Customer Success Professionals] didn’t have this cause they hadn’t gone through sales training, they didn’t understand all the basics that maybe a salesperson might. So historically, you know, the prioritization would be more sales reps, more solutions consultants, more marketing spend maybe.

B2C 40

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Emergence Capital’s Doug Landis on telling stories that sell

Inside Intercom

Doug Landis often sees an unsuccessful sales pitch stumble straight out of the gate. Previously, however, he ran sales productivity for teams at Google, Salesforce and Box. His time at the latter culminated in the title of Chief Storyteller, where he rewrote the script for how Box sales team talked to and about their customers. Here are four quick takeaways: Your job in sales is to build credibility, and you do that by being relatable and using the voice of your customers.

B2C 70

Emergence Capital’s Doug Landis on telling stories that sell

Inside Intercom

Doug Landis often sees an unsuccessful sales pitch stumble straight out of the gate. Previously, however, he ran sales productivity for teams at Google, Salesforce and Box. His time a the latter culminated in the title of Chief Storyteller, where he rewrote the script for how Box sales team talked to and about their customers. Here are four quick takeaways: Your job in sales is to build credibility, and you do that by being relatable and using the voice of your customers.

B2C 64