280 Group

OCTOBER 4, 2023

My first job was as a strategy consultant at Bain & Company. After a while, as many consultants do, I wanted to get my hands dirty “on the other side”, so I joined Barclaycard International as Head of Strategy and Planning. It requires you to set a vision and bring people with you. Yes, the data is so essential.

Marketing 317

Marketing Product Marketing Product Management Product Manager 317

Gainsight

DECEMBER 23, 2019

This is a partial transcript of Nick and Gainsight’s vision of the future of customer success. Sometimes CSPs [Customer Success Professionals] didn’t have this cause they hadn’t gone through sales training, they didn’t understand all the basics that maybe a salesperson might. Nick Mehta.

Customer Experience 52

Customer Experience User Testing Customer Feedback B2C 52

Business of Software Conference

NOVEMBER 30, 2020

Startups often struggle to communicate the value of their products, particularly in sales meetings. From pitches that drown customers in a word-soup of features, to high-concept vision pitches that leave customers confused and sceptical – many companies struggle to connect authentically with customers in a way that generates deals.

Research Software 64

Research Software User Testing Positioning Product Research 64

Product Management University

FEBRUARY 25, 2020

Customer-Facing Vision & Strategy. If you have 20 products, that equates to 20 product visions and 20 product strategies. Create one customer-facing vision for the portfolio, something that’s strategic to every customer, and then create a tactical business goal for each product that supports the portfolio vision.

Marketing 130

Marketing Product Management Product Manager Reporting Tools 130

Intercom, Inc.

JULY 5, 2018

His time at the latter culminated in the title of Chief Storyteller, where he rewrote the script for how Box sales team talked to and about their customers. I think of it as go-to-market consulting. I realized I get way more value out of helping other sales people figure out how to tap into their full potential. It was so fun.

Technical Review 171

Technical Review Development Team Review Customer Experience User Testing 171

Intercom, Inc.

JULY 5, 2018

His time a the latter culminated in the title of Chief Storyteller, where he rewrote the script for how Box sales team talked to and about their customers. I think of it as go-to-market consulting. I realized I get way more value out of helping other sales people figure out how to tap into their full potential. It was so fun.

Technical Review 163

Technical Review Development Team Review Customer Experience User Testing 163