Women in Product Management: Jennifer Lyons, Product Management Consultant

280 Group

How to Balance Strategy, Sales Requests, and Roadmaps Those were just some of the topics shared by Jennifer Lyons as part of our Women in Product series. The post Women in Product Management: Jennifer Lyons, Product Management Consultant appeared first on 280 Group Product Management.

Featured Product Management Consultant: Greg Cohen

280 Group

Every few months or so, we will bring you a new interview with a featured 280 Group Consultant/Trainer who discusses a number of Product Management issues. The best product strategy and plan in the world isn’t going to succeed if you can’t collaborate with others to.[continue

Podcast about the Business of Writing and Consulting

Johanna Rothman

Consultants and writers share a common problem: we are business owners. The great Joanna Penn interviewed me and the podcast is now live: Strategy And Business Plans For Authors With Johanna Rothman. She was surprised a business consultant could have a sense of humor.

Freelance Consulting and Product Management – Time to Join the gig Economy?

Mind the Product

Therein lies the opportunity for a product management consultant. Consulting on a part-time and freelance basis may be a viable option for you, depending on where you are in your career. marketing acumen to promote the nascent consulting business.

Your 2-Part Metrics Audit for High-Value Products

Speaker: Sam McAfee, Product Development Consultant, Startup Patterns

The Art of Developing Your Launch Strategy

Actuation Consulting

No matter how awesome your product, without a well-conceived launch strategy, it will likely sputter off the launch pad. What Is a Launch Strategy? Your product launch strategy delineates the approach you plan to take in getting your product to market. You can start ruminating over what to include in your launch strategy as early as the conception phase. Ultimately, your strategy needs to cover all assumptions about sales and marketing for the product launch.

Dear Strategy: 061 Strategy Examples

Dear Strategy

Dear Strategy: “Can you give me an example of a really great or a really bad strategy?”. . I mean, if I can’t answer a question as simple as this, what business did I have writing a book on strategy in the first place? Keep in mind that I typically help product managers, marketing managers, and sales managers develop strategies for the individual portfolios, markets, and channels that they manage. Their strategies are for products that most people have never heard of.

Why do you Need to Rethink Your Analytics Strategy?

Mind the Product

As my collaborator Paul Sartori, head of analytics at consultancy Station 10, says, nobody in business needs a report: “They might think they do, those very important people you do analysis for might say, ‘I need to see the company sales every day’, but think about it; that’s a statistic, not a report, and if it has no action it’s not worth spending time on”. In fact, I would take it a step further and call it data-guided strategy.

Strategy Behind More Agile Budgeting, Part 2

Johanna Rothman

The post Strategy Behind More Agile Budgeting, Part 2 appeared first on Johanna Rothman, Management Consultant. I suggested ways to think about more agile budgeting in part 1. I didn't tell you why. How do you budget your own money and time?

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Developing a Test Strategy for the Agile World


Test strategy is critical to the success of any testing effort – but where do you start? How does your strategy conform to different development methodologies? Then I moved on to telecom, military simulation software, cloud SaaS, consulting and finally healthcare.

Executive Report: The Customer Data Too Often Overlooked by the C-Suite

consulting too few sources. strategies evolve based on market changes. consulting with over 1,000 C-Suite. WFM strategies. New Study Reveals Reliance on Too Few. Data Sources; Organizations Likely Missing. Opportunities to Meet the Real Needs of.

Dear Strategy: 051 Introducing… Strategy Generation Company!

Dear Strategy

Dear Strategy: “What is Strategy Generation Company?”. And that business is called, none other than, Strategy Generation Company ! . But as many of you also know, my true passion has always been focused on the subject of strategy. Strategy seems to be one of those business skillsets that everyone knows they need, but nobody wants to admit if they don’t have. So, you’re now reading the official blog of Strategy Generation Company !

How To Cross the Strategy-to-Execution Chasm

The Product Coalition

Most companies fail in execution, not strategy. Defining strategy the right way can close the gap. Culture Eats Strategy for Breakfast.” Why Defining Product Strategy is Hard Strategy Overload One of the challenges with the word “Strategy” is that it is an overloaded term.

4 Development Pitfalls to Avoid with an Agile Growth Strategy


Throughout his career, Al has focused on helping companies develop and execute digital strategies to grow their business and stay ahead of the curve. But making this investment early in the process will provide a solid framework to sustain and scale your growth strategy into the future. Here are just a few of the issues you can bypass when you implement growth strategies from the beginning: 1. Al Harnisch is the Vice President of Growth at Prolific Interactive.

8 steps to craft a winning sales strategy, according to industry leaders

Inside Intercom

Developing a sales strategy is one of the core activities every business will have to undertake. A well defined sales strategy is your path to meaningful, sustainable growth. They share their winning sales strategies and the lessons they’ve learned scaling sales.

Close Your Eyes and Imagine a Strategy. Let Me Guess: Got Nothing?

The Product Coalition

Close your eyes for a minute and imagine a strategy. In Michael Porter’s books, or anywhere else, I haven’t been able to find many examples of what a strategy should look like. Here’s a proposal: open any book on strategy and go to the Index. Lookup “Strategy, an example of”.

3 Strategies to Pitch Product Management Ideas

280 Group

For this video, 280 Group CEO and Founder, Brian Lawley, talks with Bill Haines, who is not only a Product Management Consultant and Trainer, but an expert in positioning, messaging, and influencing people.

Dear Strategy: 069 Determining Competitive Use Cases

Dear Strategy

Dear Strategy: “When studying a competitor, how do you really determine the use case for their product?”. . Corporate terms and catchphrases get thrown about from leader to leader, consultant to consultant, and company to company; many times without any real reference to, or knowledge of, their original context or meaning. Dear Strategy: Episode 069. ###. Are you interested in strategy workshops for your product, marketing, or business managers?

Dear Strategy: 074 Jobs To Be Done (and Other Frameworks)

Dear Strategy

Dear Strategy: “How do I best operationalize the ‘Jobs To Be Done’ framework in my everyday strategy work?”. . But when companies adopt any one of these models as the “framework du jour” and restructure their entire organizations around it, I have to question whether this is more for the benefit of the companies or the benefit of the consultants who guided them down that path. Dear Strategy: Episode 074. ###.

This Brand Strategy Can Make Your Startup Look Bigger Than It Is

First Round Review

As a founding partner of Rock Health and seasoned consultant, Leslie Ziegler has helped brand dozens of startups. Here's what the success stories had in common. Continue reading at First Round Review »

Dear Strategy: 083 Understanding Your Target Market (Part 3 of 5) – Customer Segmentation

Dear Strategy

Dear Strategy: “How can I use customer segmentation to help me better understand the target market for my product?”. . Now, I have seen some very complex ways of doing this (which generally equates to paying a consultant lots of money to help step you through the process).

Dear Strategy: 082 Understanding Your Target Market (Part 2 of 5) – TAM, SAM, and SOM

Dear Strategy

Dear Strategy: “What is TAM, SAM, and SOM and how can I use this tool to help me better understand the target market for my product?”. . Or call us up at Strategy Generation Company for some training because, you know, that’s kind of what we do! Dear Strategy: Episode 082. ###.

How to build, manage and scale a sales team – 12 strategies from the experts

Inside Intercom

This is not to say that bottom-up adoption is bad strategy; quite the opposite. If you can raise a ton of capital, it’s one strategy for winning and crushing the competition. Richard Harris, Founder, The Harris Consulting Group.

TOWS: Step Beyond A SWOT Analysis

Actuation Consulting

Consider Possible Strategies. The left column of the TOWS chart identifies possible strategies you can leverage to take advantage of opportunities and avert threats identified in SWOT. Strategy options that leverage strengths and diminish weaknesses for each identified threat and opportunity. A prioritized roll-up of the strategy options into initiatives. website I consulting I training I toolkits I books I blog I twitter.

Books 40

Creating a Competitive Analysis Matrix

Actuation Consulting

website I consulting I training I toolkits I books I blog I twitter. The post Creating a Competitive Analysis Matrix appeared first on Actuation Consulting. Agile Business Analysis Product Management product manager Product Marketing Product Owner Product Teams Scrum Strategy Take Charge Product Management User Experience Voice of the Customer actuation consulting competitive analysis greg geracie product management Product marketing

How to Apply Machine Learning to Business Problems: Part 2

bpma ProductHub

Pointers for Applying Machine Learning to Business Problems 1– Begin with a priority problem, not a toy problem In an off-mic conversation with Dr. Charles Martin (AI consultant in the Bay Area),… Product StrategyBy “Daniel Faggella – This article was originally listed on TechEmergence. This post breaks the original post into 2 Parts. Part 1 is here.

Dear Strategy: 035 Prioritizing Long-Term vs. Short-Term Goals

Dear Strategy

Dear Strategy: “How do you go about prioritizing and balancing long-term versus short-term goals?”. One of the main roles of a product manager is to be the steward of the long-term strategy for a given product or portfolio. Let’s take a small, boutique consulting firm, for example. Or should they continue with their strategy and find other ways to fund their business and their growth? . Dear Strategy: Episode 035. ###.

5 Questions with Dave Rogers and Sameer Karim, Product Strategy & Analytics Experts at Slalom


Slalom is a modern consulting firm focused on technology, strategy and business transformation. SK: We have a really broad mix of deep capabilities – everything from business strategy and operations to software engineering – to bring the product to life for our customers. So for us, the differentiator is bringing that strategy and execution together in delivery and meeting our clients where they are with a tailored approach.

What is a Product Roadmap?

Actuation Consulting

Moving Your Product Strategy Forward. When you begin developing your product roadmap, you start to envision how your product strategy will actually be accomplished. Define the business objectives or product themes that divide the overarching timeline into phases that align with the overall product strategy and support the long-term product vision. Align with your product vision and strategy and provide a plan for delivering on what these documents promise.

Dear Strategy: 066 Understanding Customer Needs and Going to Market Faster

Dear Strategy

Dear Strategy: “What are the strategies to help drive consumer needs into product benefits to go to market faster?”. . Although agile development is now the subject of many books and the foundation of many consulting practices, it was actually the result of a “manifesto” that was created by 17 software development professionals who gathered in a ski resort in Utah back in February of 2001. Dear Strategy: Episode 066. ###.

Agile 46

Lean Mean Product Machine – Dan Olsen on The Product Experience

Mind the Product

After leaving the Navy and working on nuclear submarines, Dan Olsen embarked on a career that has spanned enterprises and start-ups, consulting, speaking, writing, and running the Lean Product & Lean UX meetup.

5 Machine Learning Lessons for Product Managers

Mind the Product

It’s a combination of user research and expert consultation. Artificial Intelligence (AI) & Machine Learning (ML) Guest Post Product Management Skills Product Strategy Artificial Intelligence Iot Machine Learning ML products product management

Product Roadmaps in Five Easy Pieces

Mind the Product

When I worked as a product management consultant clients would often talk about “needing a product roadmap ASAP”. In reality, asking for a product roadmap was shorthand for “please help me with my strategy”. If you want to read about strategy with value at its heart: Lean Enterprise.

The ABCs of Product – Melissa Perri on The Product Experience

Mind the Product

So when we got her on the line, we covered everything… including Japanese deployment strategies, Marmite and peanut butter, product leadership and team organisation, how companies scale, how to pick the right environment for you, and even her new book, Escaping the Build Trap.

What are the critical strategies and tactics that every product manager must know?


Brian Lawley has been at the forefront of this effort for nearly two decades, through his renowned consulting and training firm, 280 Group. In our consulting work it’s where we start realizing that the block and tackle work isn’t being done completely.

Product Success Management Issues – Hans-Bernd Kittlaus – Episode – PSMI008

Spice Catalyst

Here is another episode of our podcast series “Product Success Management Issues”.

Product Managers Struggle To Use Price To Make Their Products Popular

The Accidental Product Manager

Strategy gets complicated when your customers are using technology to shop Image Credit: Jisc infoNet. Blue Elephant Consulting –. Customer customers high employment investments retail chains shop smartphones stores strategy strong economy technology traditional retailers

3 Ways to Apply Lean Product Management Right Away

280 Group

280 Group CEO and Founder, Brian Lawley, is once again joined by the prominent author, consultant and trainer, Greg Cohen.

Product Roles, Part 1: Product Managers, Product Owners, Business Analysts

Johanna Rothman

When we don't agree, we run the risk of not managing our strategy, not thinking in terms of problems, and not managing our tactics. Product Managers Manage the Product's Strategy. I wrote about my approach to strategy in Manage Your Project Portfolio.).

How Atlassian built a $20 billion dollar company with no sales team

Inside Intercom

That is a top down, consultative and likely long sales cycle. Sales marketing strategy pricing pricing model product strategy sales process Scale