280 Group

MAY 25, 2020

The box is metaphorical of course; your product may not come in a box. You may find that the technology person is focused on getting specifications on the box, while the marketing person drives toward the value proposition, and the salesperson comes up with points of competitive differentiation. VIEW COURSES. Exactly the point.

User Testing 296

User Testing Product Research Research Software Differentiation 296

Product Management University

FEBRUARY 12, 2024

That credibility is often what differentiates you in the end. Competitive Differentiation The lead story here is not a feature comparison matrix. It was easy for salespeople to understand, internalize and repeat in their own communication style. The reason they loved it is because it made them more credible in front of prospects.

Product Marketing 147

Product Marketing Marketing Customer Experience Differentiation 147

ProductBoard

OCTOBER 24, 2019

But of course, you’re not operating in a vacuum where you alone are trying to address those needs. We focus a lot on building a product or experience that best solves your customers’ needs. Unless you’re running a monopoly operation, there are probably other companies building products to get the same set of customers.

Differentiation 75

Differentiation Framework Customer Experience Technology 75

The Secret PM Handbook

JULY 20, 2018

To use it, you have to be clear on your differentiators – what your product does better than your competitors. Think of two capabilities of your product, each of which is differentiating against some of your competitors. Because you chose differentiating capabilities, your competitors will all fall in one of the other quadrants.

Differentiation 170

Differentiation Naming Agile Article 170

280 Group

SEPTEMBER 20, 2021

This information paves the way for innovative thinking that can further differentiate your product and make it even more marketable to your target audience. Check out 280 Group’s Optimal Product Management course to learn in-depth how to build user and buyer personas effectively for your primary market segments. VIEW THE COURSE.

Data Visualization 295

Data Visualization Research Software Product Research User Testing 295

Product Management University

NOVEMBER 14, 2022

Portfolio marketing’s role (also known as industry marketing) is to promote the value of the portfolio to named industries and make sure the salesforce can tell a more strategic/differentiating value story in each market segment throughout various stages of the sales process, again with the supporting sales tools.

Marketing 147

Marketing Product Marketing Reporting Tools Healthcare 147

UX Planet

FEBRUARY 22, 2024

This can reveal gaps in the market and opportunities for differentiation. Prioritize Jobs and Pain Points Determine which jobs are most critical and underserved in the market, thereby identifying where there is the greatest opportunity for innovation and differentiation. Top Things to Know About UX Competitive Analysis 3.

Product Research 92

Product Research User Testing User Friction Customer Feedback 92

Product Management University

MARCH 30, 2023

That same messaging also helps the sales force talk the talk credibly to ensure continuity between the marketing messages and the sales process, and that credibility may be the one thing that ultimately differentiates you from the competition. Check out Product Marketing Courses from Product Management University.

B2B 130

B2B Marketing Customer Experience Healthcare 130

Product Management University

SEPTEMBER 4, 2023

If you’re marketing products individually, especially if you’re competing with best-of-breed products, you’re diluting what truly differentiates you, a common platform with integrated products that help customers break down their own organizational silos so they can run their business more seamlessly and better serve their own customers!

Product Marketing 130

Product Marketing Marketing Customer Experience Product Research 130

280 Group

FEBRUARY 23, 2021

Competition : Closing of feature gaps, increased market share, creating differentiation. Proper positioning and messaging are a must to provide understanding of product benefits and competitive differentiation. VIEW COURSE. User adoption : Usage of features, reduction in support calls, ease of use, satisfaction metrics.

Research Software 373

Research Software Reporting Tools User Testing Product Research 373

280 Group

DECEMBER 15, 2020

So, it’s not surprising that over the past few years we’ve seen the number of product management training courses and content available explode. In fact, here is another great blog on the best low-cost or free product management courses to start. The provider may bestow a certificate of completion to any participant of a course.

Certifications 317

Certifications Product Management Product Manager Weak Development Team 317

The Product Coalition

DECEMBER 11, 2023

However, despite a strong, socially motivated purpose, TOMS struggled due to a lack of focus on business value and product differentiation. While their socially oriented purpose was commendable, the company faced hurdles in value delivery across their business model, product offering, and brand differentiation in a rapidly changing market.

Roadmap 137

Roadmap Healthcare Reporting Tools Software Review 137

The Product Coalition

JULY 27, 2021

How to differentiate and build a competitive advantage that you can sustain and defend over time Photo by Pavel Danilyuk from Pexels Creating your product strategy is hard work. But you do need to select a strategy that differentiates and enables you to dominate a niche market and compete based on key attributes that customers value highly.

Product Strategy 148

Product Strategy Strategy Differentiation Customer Feedback 148

Andrew Chen

FEBRUARY 6, 2024

99% of startups are not differentiated on their underlying technology, and there is very little engineering risk involved. (I’m Because technology differentiation is no longer a real factor today start ups, it turns out that most products are succeeding or failing due to core product/market fit followed by the distribution strategy.

User Testing 105

User Testing Research Software Feedback Software Startups 105

The Product Coalition

FEBRUARY 15, 2023

For 10 years I’ve had the opportunity to help Tartu University students take these very first idea exploration steps during a week-long Garage48 entrepreneurship crash course. But not so much that one has wasted months pursuing an idea not worth it.

Startups 126

Startups User Testing Research Software Differentiation 126

Haines-Group

SEPTEMBER 19, 2023

The box is metaphorical of course; your product may not come in a box. You may find that the technology person is focused on getting specifications on the box, while the marketing person drives toward the value-proposition and the salesperson comes up with points of competitive differentiation. We don’t even have a product yet!”

User Testing 78

User Testing Product Research Differentiation Construction 78

Product Management University

FEBRUARY 14, 2023

Building a valuable minimum viable product should not only benefit your target customers but should also benefit your organization in terms of growth and differentiation. Aim for a more eloquent feature set on the big obstacles, as these can be the things that differentiate your solution.

Customer Experience 130

Customer Experience User Testing Customer Feedback Feedback Software 130

The Secret PM Handbook

OCTOBER 9, 2018

The danger, of course, is that normally the work we do today is what enables the sales organization to have products to sell in six months, or next year. Of course, so does not selling enough this quarter. There are parts we might not be as good at, if we don’t have a selling background and sales training, of course.).

Sales Training 170

Sales Training User Testing Differentiation Customer Experience 170

Userpilot

OCTOBER 13, 2022

In fact, the only differentiator you can use to stand out from competing parity products is price. To do that, you need to use different differentiators like better quality, superior customer support , better customization, or greater usability. The parity product market is driven by price differentiation.

Product Research 98

Product Research User Testing Feedback Software Research Software 98

Product Management University

APRIL 8, 2024

We’re going to deliver [product solutions] that we’ll build or acquire… Over the course of [timeline]… To help organizations in [market segments]… Accomplish [quantifiable business goals] by… Solving/eliminating [business problems/obstacles]. Pepper in some competitive differentiation. Back of the napkin version!

Leadership 147

Leadership Marketing Product Management Product Manager 147

Haines-Group

JANUARY 26, 2024

While churn measures customers leaving you, retention measures how many stay or come back over the course of a year. Part of that difference is due to the fickle nature of consumers, but about 40% of the differential is due consumer’s higher involuntary churn. These metrics help you to understand customer behavior.

Data Visualization 78

Data Visualization Research Software User Testing Feedback Software 78

Product Management University

DECEMBER 17, 2020

Shorter sales cycles and competitive differentiation. You no longer have to take 2-4 days away from your job for a one-and-done training course. A sales demo makeover…from tactical “day in the life of” demos to value storytelling that energizes executive buyers as much as it does users.

Magazine 130

Magazine B2B Product Management Product Manager 130

The Product Coalition

JANUARY 14, 2021

Basic customer service, your product functioning 24/7, or goods showing up on time are NOT differentiators, but rather the price you need to pay to be considered alive. Step 2: Outline Your Unique Delighters or Differentiators You are in the game for a reason, you are doing something right, and customers are paying you for it.

Product Research 108

Product Research Differentiation User Testing Customer Experience 108

TechEmpower - Product Management

JULY 24, 2023

” Of course, it’s more complicated than just checking boxes on a question list. How will you differentiate from these? Even when they have talked to multiple developers or development firms, we’re often the first to ask basic questions like “Who are your customers?” What are your key Startup Metrics ?

Reporting Tools 208

Reporting Tools Analytic Tools Development CTO Coach 208

Andrew Chen

FEBRUARY 12, 2024

I’ve heard thousands of “elevator pitches” and they generally focus on the idea and not the team, the market, differentiation, or anything else. Of course what you emphasize depends on your background. And of course, this is another thing that would make you a dinner party jerk. And of course financially there is upside.

User Testing 108

User Testing Product Research Testing Startups 108

The Product Guy

AUGUST 13, 2020

Now there are more and more resources, like blogs, books, online courses and even training programs for Product Management. Are reading articles, taking online courses, watching videos and participating training program enough to make one a good product manager? In our daily life, there are so many products being used and promoted.

Product Management 163

Product Management Product Manager Research Software Feedback Software 163

Haines-Group

DECEMBER 28, 2023

The Solution Of course, the central point of customer research is to disabuse us of our assumptions and to learn what is new. Understanding the “why” fuels your ability to solve customer problems at their root in highly differentiating ways. All these perceived necessities tend to hold us back.

Customer Feedback 78

Customer Feedback User Testing Customer Experience Product Research 78

Userpilot

OCTOBER 25, 2022

Product differentiation and positioning are important aspects of strategic product management because they allow you to build a product that meets the needs of the right customers in the right market and stand out from the crowd. Market research, differentiation, and positioning are necessary to prepare for the product launch.

Product Research 98

Product Research User Testing Customer Feedback Research Software 98

The Secret PM Handbook

SEPTEMBER 16, 2016

Why my product is a better choice for you (the differentiators). Of course they are used throughout our domain – a user story is a very simple template, a Jira issue is created using a template. For example, articulating a meaningful Dramatic Difference or “differentiator” portion of the value proposition is usually difficult.

Product Management 275

Product Management Product Manager Product Research User Testing 275

Userpilot

DECEMBER 13, 2023

A robust UX strategy is also a valuable differentiator helping you stand out in competitive markets. Consequently, it can differentiate your product in the market and give you an edge over competitors. This makes it easier to acquire new customers and command premium prices. Second, it gives insights into the competitive landscape.

Research Software 104

Research Software Analytic Tools Feedback Software User Testing 104

ProductPlan

JUNE 5, 2020

Here’s even more good news: There are many product management certifications and courses available today. Now, we’ve evaluated top picks based on course content, reviews, communities/groups around the certifications, and industry recognition. But how do you know which ones are worth your time and money?

Certifications 106

Certifications Customer Experience Artificial Inteligence Product Management 106

280 Group

MARCH 8, 2020

Keeping up to date with competitive moves can inform your product roadmap, pricing, and your marketing strategy as you learn the differentiating features of how your product solves your customer’s problems. VIEW COURSES. However, it is a key skill for any Product Manager to practice early. What’s Next for You?

Product Management 250

Product Management Product Manager Management Management 250

bpma ProductHub

FEBRUARY 13, 2017

Developing both strategic skills and multi-year product strategy (linked to your company’s overarching business goals) provides a statistically significant path to higher levels of performance and market differentiation. Actuation Consulting provides popular training courses for product managers as well as product teams.

Reporting Tools 195

Reporting Tools Data Visualization Product Research Research Software 195

Sequent Learning

DECEMBER 20, 2023

They are the visionary architects who steer the course of a product from inception to market success, playing a pivotal role in its journey through conception, development, and beyond. They delve into market research, analyzing consumer needs, studying competitors, and identifying opportunities for product growth and differentiation.

User Testing 52

User Testing Customer Feedback Certifications Product Management 52

Mixpanel

SEPTEMBER 21, 2023

But if you’re going to build a differentiating social network, it really has to be at least a 10x or 20x differentiator. And, of course, it helps if the chart is showing off a pretty amazing number. ’ And, of course, it helps if the chart is showing off a pretty amazing number.”

Analytic Tools 116

Analytic Tools Research Software Data Visualization Technical Review 116

Product Management University

OCTOBER 7, 2019

Request this course onsite for your team. Product Positioning Tip 1 of 7: Use Results to Communicate Differentiation. Related Posts. Product Positioning Tip 4 of 7: “Net It Out” Value Themes for Greater Simplicity. Product Positioning Tip 3 of 7: Verbalizing a Product Overview in 30 Seconds.

Positioning 100

Positioning Differentiation Product Management Product Manager 100

Userpilot

JANUARY 16, 2024

Idea creation : Use ChatGPT to generate new feature ideas , campaigns, blog post topics, product differentiation ideas, and more. How can we differentiate our product from existing solutions? Of course, this may not be enough to create a pricing model of your own. price matching, undercutting, or differentiation)?

ChatGPT 105

ChatGPT Data Visualization Onboarding KPIs Research Software 105