Product Management University

JANUARY 22, 2025

If you want to make your products easier to buy, they have to be easier to sell. The most common mistake product marketers make with product positioning is they do it without regard for their salesforces ability to deliver it. Its less work for product marketing with better results. It goes without saying!

Positioning 130

Positioning User Testing Differentiation Product Marketing 130

Lenny Rachitsky

NOVEMBER 19, 2024

Each week I tackle reader questions about building product, driving growth, and accelerating your career. Previously, she was a senior director of product at Big Health, a product marketer at Dropbox, and designed youth advocacy campaigns with major brands like H&M and 3M that engaged millions of young people.

User Testing 130

User Testing Customer Feedback Feedback Software Reporting Tools 130

Productside

JANUARY 21, 2025

A great product is just the starting point. A Go-to-Market (GTM) strategy that drives alignment, adapts to shifting market dynamics, and delivers long-term results. 44% of attendees identified validating product-market fit as their biggest challenge, while 65% admitted their. The real game-changer?

Webinar 177

Webinar Product Marketing Strategy Marketing 177

Productside

FEBRUARY 12, 2025

Did you know that over 90% of startups fail, and a significant portion of failures stem from poor product-market fit? The post Mastering Zero-to-One Product Management: Lessons from Scott Jones appeared first on Productside | Product Management Courses & Training.

Product Management 156

Product Management Product Manager Management Management 156

UX Planet

OCTOBER 28, 2024

Gather data on competitor products, market trends, and potential audience demographics. Want To Master Product Design? It offers online design courses that cover the entire spectrum of product design, from foundational to advanced level. Try Interaction Design Foundation.

User Testing 105

User Testing Product Research Data Visualization Research Software 105

Roman Pichler

JANUARY 20, 2025

Product Strategy Discovery As its name suggests, product strategy discovery is about finding an effective product strategybe it for a brand-new product or an existing one whose current strategy is no longer valid. Once it’s created, it is executed, often over the course of several years.

Systems Review 168

Systems Review Product Strategy Strategy Product Research 168

Arkenea

FEBRUARY 23, 2025

You’ve got your product out in the market. But, it’s usually challenging to assess what’s the right way to go about it – how much of iteration should be that from user feedback versus founder’s vision for the product? A clear product vision should help influence who your target market is.

User Testing 98

User Testing Feedback Software Customer Feedback Research Software 98

Product Talk

FEBRUARY 5, 2025

Of course, just because something is simple doesnt mean that its easy. Or maybe we get caught up in comparisons, hearing success stories from product peers at other companies that lead us to say, That could never happen here. Of course, it might not feel magical at the time. You just have to get started. Talk to a customer.

Product Research 224

Product Research User Testing Customer Experience Framework 224

Lenny Rachitsky

MAY 20, 2025

Each week I tackle reader questions about building product, driving growth, and accelerating your career. He most recently ran Product Management, Marketing, and Partnerships across Square while reporting to the CEO. It happened with PMs, engineers, designers, and marketers at all levels of seniority and tenure.

Weak Development Team 116

Weak Development Team Data Visualization Technical Review Reporting Tools 116

The Product Coalition

NOVEMBER 17, 2024

It could mean being involved and contributing to product marketing discussions even if you are not called upon. Perhaps in your case, there are other such incidents, and that’s, of course, perfectly fine. It could be about challenging you — their manager — when you give guidance in a specific direction.

User Testing 113

User Testing Customer Experience Engineering Product Research 113

Usersnap

JUNE 26, 2025

To change that, we partnered with David Pereira , a product leader & product coach who’s made a name for calling out “fake discovery” and showing teams how to course-correct with ruthless clarity. Product Team Health Check: Are You Even Aligned? Not alignment. It ends when your team learns — together.

Product Research 59

Product Research User Testing Research Software Reporting Tools 59

UX Planet

OCTOBER 24, 2024

Value Proposition Canvas Value Proposition Canvas focuses specifically on the customer segments and value propositions to ensure product-market fit. It complements the BMC by providing a deeper dive into customer needs and how a company’s products address those needs. Want To Master Product Design?

User Testing 105

User Testing Product Research Data Visualization Research Software 105

Userpilot

APRIL 30, 2025

As a product marketing manager who has spent years optimizing for product adoption, Ive realised that acquiring and retaining isnt about shiny UI updates or random ad spends. Of course, none of this will work if you dont have the customer reviews to back it up. Increase app users with a referral marketing strategy.

Feedback Software 66

Feedback Software Analytic Tools Data Visualization User Testing 66

Userpilot

APRIL 24, 2025

A seasoned product leader with over 5 years of experience in product or program management, product marketing, business development, or technology. An individual adept at owning and driving roadmap strategy and definition, with a track record of end-to-end product delivery. Who would be the best fit for this job?

Research Software 52

Research Software Analytic Tools Feedback Software Customer Communications 52

AB Tasty

JULY 3, 2025

Through his company, Conversion Ideas, Ruben helps people launch their careers in CRO and experimentation by offering accessible, high-quality courses and resources. Before joining Pattern, she led retail marketing as Senior Director at Quantum Metric. For Talia, emotional marketing is inherently customer-centric and research-based.

User Testing 59

User Testing Data Visualization Research Software Analytic Tools 59

Userpilot

FEBRUARY 24, 2025

Finding the right opportunity or the perfect candidate can be challenging in todays competitive market. Thats why Ive curated a list of three top product manager openings at data-driven companies, along with standout candidates who are ready to make an impact. Product managers with ads or performance marketing experience.

Analytic Tools 52

Analytic Tools Data Visualization Technical Advisors User Testing 52

Lenny Rachitsky

JUNE 15, 2025

Previously, she was a senior director of product at Big Health and a senior product marketing manager at Dropbox. With extensive experience tackling challenging problems in regulated industries and high-stakes environments, Hilary emphasizes the importance of building resilience and adaptability within teams.

Leadership 70

Leadership Vision B2B Customer Experience 70

Lenny Rachitsky

FEBRUARY 25, 2025

Each week I tackle reader questions about building product, driving growth, and accelerating your career. Strategy working group: The product leader should assemble a core strategy working group, at a minimum, consisting of an engineering lead, a design lead, and a data lead, besides the product lead themselves.

Strategy 121

Strategy Technical Review Product Strategy Product Research 121

Lenny Rachitsky

MAY 6, 2025

Each week I tackle reader questions about building product, driving growth, and accelerating your career. For more: Lenny’s Podcast | How I AI | Lennybot | Lenny’s Reads | Courses | Swag Subscribe now Annual subscribers now get a free year of Perplexity Pro, Notion, Superhuman, Linear, Granola, and more. Subscribe now.

Development Team Review 57

Development Team Review User Testing Technical Review Systems Review 57

Product Innovation Educators

FEBRUARY 3, 2025

How product managers use Jobs-To-Be-Done to create products customers love Watch on YouTube TLDR In this episode, I explain the Jobs-To-Be-Done (JTBD) framework, a powerful approach to understanding customer needs and developing successful products. They decided to keep both brands and reframe their marketing.

User Testing 183

User Testing Product Research Research Software Customer Experience 183

Arkenea

JULY 8, 2025

For example, putting together a simple, static landing page for the marketing team is something a contract developer can easily do and you can probably hire one for pennies on the dollar compared to an in-house development person. Or marketing expertise without product expertise.

Research Software 98

Research Software Feedback Software Development Fractional CTO 98

The Product Coalition

NOVEMBER 10, 2024

Of course, since I know that a more meaningful conversation is about problems and needs, I am aware of this tendency and force myself to change it, but it’s not always easy. Product thinking isn’t about saying yes to everything ; that’s what the word ‘thinking’ is there for. And, honestly, it’s natural-we all do this. Start right away.

User Testing 104

User Testing Customer Feedback Research Software Feedback Software 104

Userpilot

MAY 21, 2025

Starts at: $240/month for up to 3,000 Monthly Active Users UserGuiding: I find it works well for non-technical teams who just want to build simple checklists and onboarding tours for web apps, often in smaller marketing-led orgs. Starts at: $174/month for the Starter plan Userpilot: Of course, Im biased here.

Analytic Tools 101

Analytic Tools Feedback Software Data Visualization Product Research 101

Lenny Rachitsky

JUNE 22, 2025

” This simple repetition ensures alignment, invites course correction, and ensures credit. Managing-up formula: “Say you’re gonna do the thing, say you’re doing the thing, say you did the thing.” Windsurf succeeded by tracking which code suggestions users accept and reject.

ChatGPT 116

ChatGPT Research Software User Testing Data Visualization 116

Sachin Rekhi

AUGUST 23, 2022

The hardest part of bringing a new product to market is always the elusive hunt for product/market fit. Marc Andreessen describes product/market fit as "being in a good market with a product that can satisfy that market". The experience of failing on Anywhere.FM

User Testing 148

User Testing Product Marketing Marketing Customer Experience 148

Product Management University

SEPTEMBER 11, 2024

Learn Targeted Skills in Small Chunks On the Go Today, Product Management University announced the availability of 15 new micro learning courses for high technology product managers in B2B. Product Management University micro learning courses are offered in live virtual, onsite and on-demand e-learning formats.

Product Management 264

Product Management Product Manager User Testing Technical Review 264

Product Management University

MARCH 14, 2023

It gives product management, product marketing, sales and customer success teams a common holistic view of the customer so they can focus their collective efforts on eliminating the obstacles and helping customers achieve those outcomes. It makes everything easier.

Framework 246

Framework Customer Experience Product Marketing Product Management 246

Intercom, Inc.

SEPTEMBER 2, 2021

At a product-first company like Intercom, our product marketing team has always had a crucial role – and over the years, we have often discussed how we approach product marketing. Of course, not all companies go about product marketing in the same way.

Product Marketing 211

Product Marketing Marketing Research Software Customer Experience 211

Productside

MARCH 24, 2025

Productside | Product Management Courses & Training Refining Product-Market Fit and Scaling B2B SaaS Products Most startups dont stall because of bad ideasthey stall because they stop refining their product-market fit and what works. Everyones chasing the next AI feature or untapped market.

Analytic Tools 156

Analytic Tools User Testing B2B Weak Development Team 156

The Product Coalition

JULY 31, 2022

If you are on the journey toward product-market fit, you know it’s not easy. Every new product has its own fit to find. When I open my car’s hood, I see many things, but I have no idea what they are, how they should work, and of course, I’m unable to identify what went wrong in case of a problem. So here it is?—?product-market

User Testing 157

User Testing Product Marketing Marketing Customer Experience 157

Product Management University

NOVEMBER 14, 2022

The easiest way to think of product marketing vs. portfolio marketing is the age-old motto, the whole is greater than the sum of the parts. Your portfolio has more market and customer value than the sum of the products. What is Product Marketing? What is Portfolio Marketing? healthcare).

Product Marketing 147

Product Marketing Marketing Reporting Tools Healthcare 147

Sachin Rekhi

OCTOBER 4, 2022

Video: How Today's Product Builders Find Product/Market Fit. I recently had the opportunity to sit down with Fareed Mosavat, Chief Development Officer at Reforge, for a discussion on how today's product builders find product/market fit.

User Testing 148

User Testing Product Marketing Marketing Product Research 148

Product Management University

SEPTEMBER 4, 2023

Consider the fact that portfolio marketing just might be your ticket to strategic product marketing in its purest form, making everything a lot easier with better results. What is Portfolio Marketing? Your marketing messages and sales narratives always lead with the strategic customer value of the portfolio.

Product Marketing 130

Product Marketing Marketing Customer Experience Product Research 130

Product Management University

FEBRUARY 12, 2024

If you’re looking to climb the product marketing career ladder faster, here are five things you can do that’ll accelerate your climb. Track Record of Year-Over-Year Product Revenue Growth Not to state the obvious here, but product revenue is always top the priority. I came into a product marketing role from pre-sales.

Product Marketing 147

Product Marketing Marketing Customer Experience Differentiation 147

Intercom, Inc.

AUGUST 25, 2020

On this episode of Intercom on Product myself and Paul (Adams, our SVP of Product) delve into how product teams can and should partner with their marketing team peers. Product people need to think end to end. Today’s episode is actually about marketing. What is product marketing?

Marketing 238

Marketing Onboarding KPIs Feedback Software Reporting Tools 238

The Product Coalition

JUNE 18, 2023

touches on what startups should and shouldn’t do when striving for product-market fit. Perhaps that’s why Enzo Avigo, CEO of June , reportedly recommends several “dos” and “don’ts” on LinkedIn on how startups can navigate their journey towards product-market fit. CEO of June.so Any principles I’m missing?

User Testing 147

User Testing Startups Product Marketing Marketing 147

Product Management University

FEBRUARY 2, 2023

Product marketing roadmaps aren’t a staple in most B2B organizations, but there are a host of reasons they should be. The biggest reason metaphorically speaking, is they willingly “fence the salesforce” into your most lucrative markets and give them a shorter path to meeting sales quotas and revenue goals.

Product Marketing 130

Product Marketing Roadmap Marketing B2B 130