Product-Led Growth Is a Misleading Name
The Product Coalition
JUNE 18, 2023
It’s a great model but the name is quite misleading. That’s why I named my strategic product-led growth course ‘Unboxing PLG’. With sales-led, which is also a bad name, the model means giving each customer exactly what they want and following the money. PLG under the hood. Here, too, there are multiple meanings.
Let's personalize your content