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The Power of Product Positioning and the “7 Ps” Marketing Mix

280 Group

PlayStation Classic was designed with far too little consideration into product positioning — the most important point of product marketing — and the blunder in sales was a direct result of this glaring oversight. What is Product Positioning? Product positioning refers to what the product means in the mind of the customer.

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3 Tips for Developing Courses Your Customers Will Love

Gainsight

You can devote yourself to finding the perfect leader, setting realistic goals , and customizing every corner of your academy, but launching an impactful program requires more than a sturdy infrastructure; it requires courses that guide your customers to their desired outcomes. Without that, you’ll be up a creek without a paddle.

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The Ultimate Conversation Design Course Guide

UX Planet

The idea for a course catalog of conversation design courses has been parked in my drafts for the entire year. This was originally supposed to be titled, “The 2023 guide to conversation design courses,” but here we are, mid-December and I only now summoned up the courage to jot down my thoughts on this massively intimidating subject.

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Try a Semantic Approach to Naming GitHub Repositories

Modus Create

As part of a recent customer engagement, we were tasked with defining a naming convention for GitHub repositories. Up to this point, each project team had used whatever convention (or none) they liked to define the repository name, leading to a situation where there was a lack of consistency across the GitHub organization. Consistent.

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TEI 305: Become a product naming champ – with Alexandra Watkins

Product Innovation Educators

How product managers can create product names that make people smile. Not many product managers get involved in naming products, and that is a mistake. You can be a great brainstorming resource to help Marketing or a naming consulting. . You can be a great brainstorming resource to help Marketing or a naming consulting. .

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Creating a Value Based Resume – Stop TELLING and Start SELLING

Product Management University

Product Management Leader), a positioning statement or career objective followed by work experience, hard/soft skills, education, and other interests. Your H1 Value Headline & Positioning Statement Your top-level headline should be a short phrase that describes something every employer wants when they hire a person into this role.

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How to get started with a competitive positioning strategy

Nulab

Of course, wasting money on an unwanted venture is the worst-case scenario. Competitive positioning is a way to assess the market, suss out your competition, and work out whether your offering is a viable means of making money. Research part 1: Qualitative research for competitive positioning. Let’s get started! The bottom line?