article thumbnail

How to Improve Product Adoption: Proven Strategies for Product Managers

Alchemer Mobile

Product adoption is a key piece of any successful customer acquisition strategy or onboarding program. Understanding how, when, and why (or why not) customers become power users or high-value customers can drive ROI, inform future product roadmap decisions, and lower customer acquisition costs (CAC). Increased retention rates.

article thumbnail

The Five Stages of Product Adoption

Alchemer Mobile

We’ve broken the concept of product adoption into five key stages, outlined product adoption metrics, and provided some strategies for how to improve product adoption. What is product adoption? Product adoption refers to how customers embrace and use a product. The product is the right market fit.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

User onboarding strategies that work – and mistakes to avoid

Intercom, Inc.

Even the strongest customer testimonials won’t prevent churn if people don’t understand how to use your product. That’s why we built Product Tours to assist with the job of user onboarding within your product, alongside our best-in-class in-app messaging and knowledge base products. Here’s the proof.

article thumbnail

From conversion to retention: industry experts on improving your onboarding

Intercom, Inc.

If your product is to survive and your business is to grow, improving your user onboarding must always be top of mind. First, onboarding is the one thing that every user of your product experiences. Secondly, just as Ruairí wrote recently , your onboarding strategy must adapt over time as your product and business evolve.

article thumbnail

Using Data and Messaging to Drive Product Activation

Speaker: Ruben Ugarte, Founder, Practico Analytics

Onboarding users is filled with possibilities and challenges. Not only are you showing the user how to use your product, but it's also a chance to connect with them and understand their needs. Of course, it’s crucial to have a good onboarding experience to drive your activation metrics.

article thumbnail

Building Product Tours: The design process behind our onboarding tool

Intercom, Inc.

Every product design project is a bit like climbing a hill. This is a story of climbing uphill for Product Tours , our recently launched onboarding tool. A high-quality customer onboarding experience is crucial for long-term growth of a business. Starting in broad strokes.

article thumbnail

Shifting from Outputs to Outcomes: Why It Matters and How to Get Started

Product Talk

Why are product teams shifting from focusing on outputs to focusing on outcomes? How do you identify product outcomes? How can product leaders hold teams accountable to outcomes? It provides a focal point for the product team and serves as a guiding light for their discovery efforts. What is a desired outcome?