How do market researchers add experimentation to drive better business outcomes?
DISQO
JULY 5, 2018
In an effort to get closer to Amazon’s benchmark of having 70% of the information needed, some product managers even go to nearby Starbucks to generate feedback from random patrons. And finding those are easier when you crowdsource that versus trying to talk to 10 or 20 people. It’s not a rigorous practice by any means.
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