Customer needs with JTBD–and other innovation insights for product managers July 15, 2016 - The Everyday Innovator – Resources for Product Managers and Innovators

Product Innovation Educators

The jobs-to-be-done framework is a good place to begin to understand customers’ needs. 2) Crowdsourcing ideas frequently. (3) New Podcast Episode: Innovate like a startup – with Michael Docherty. Each week I scour articles, wading through the dogs, and bringing you the best insights to help product managers, developers, and innovators be heroes. Defining customer needs with jobs-to-be-done theory.

How do market researchers add experimentation to drive better business outcomes?


DE Shaw incubated a startup and validated an initial offering 3x faster than usual. And finding those are easier when you crowdsource that versus trying to talk to 10 or 20 people. I’ve seen three general models work for adding experimentation to your company’s arsenal of customer-focused initiatives: Product teams have direct access to frameworks, tools, and platforms to run experiments.

Humans Are Awesome/Terrible At Risk Management | Andy Ellis, Akamai | BoS USA 2019

Business of Software Conference

This is actually crowdsourced words I didn’t even come up with these on my own. Probably not – especially not if you’re a startup. Andy Ellis, Akamai. Humans are horrible at risk management! How are we even still around? We’re now the dominant species on the planet. Andy shares his thoughts on why humanity has significant advantages in making rapid, generally correct risk choices.