Customer needs with JTBD–and other innovation insights for product managers July 15, 2016 - The Everyday Innovator – Resources for Product Managers and Innovators

Product Innovation Educators

The jobs-to-be-done framework is a good place to begin to understand customers’ needs. 2) Crowdsourcing ideas frequently. (3) New Podcast Episode: Innovate like a startup – with Michael Docherty.

How do market researchers add experimentation to drive better business outcomes?


DE Shaw incubated a startup and validated an initial offering 3x faster than usual. And finding those are easier when you crowdsource that versus trying to talk to 10 or 20 people.