4 Ways Product Teams Can Make Customers More Successful

Gainsight

We all know how it works…a fledgling SaaS company releases a minimally viable product and starts bringing on customers. Early customers help shape the direction of the product and before you know it, a Customer Success team is created. But after a while, the customer (or more likely, their executives) start to skip EBRs as they would rather talk about how others are using your product than features that are months out or are not relevant to them.

10 Effective Ways of Collecting Customer Feedback

Usersnap

Customer feedback is important. But customers have short attention spans. So, how do you overcome this hurdle and get this extremely valuable customer feedback? There are many options for you to choose in collecting customer feedback. Why is customer feedback valuable? Why is customer feedback valuable? As service and product providers, we need to adhere to one maxim: ‘The customer is always right’. Customers are accustomed to chat boxes.

Does live chat really work for marketing?

Inside Intercom

Your potential customers see dozens, sometimes hundreds, of marketing messages every day and everywhere: on social media, on their phones, on billboards as they drive down the street. Live chat is a prime example of a contextual marketing method: your potential customers get the opportunity to chat with you, right on your website, and at the exact time they’re thinking about purchasing your product or service. You can talk to potential customers in the right context, right away.