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Running a successful product organization is hard. It’s no wonder there are many tools that try to resolve this. But tools alone won’t fix anything and can do the opposite. This mostly happens with products related to the product space itself — products for product managers and product teams.
In-app messaging is a way of communicating with users within the context of your product, often taking the form of tooltips, banners, or in-app chat. For softwareproducts, in-app messaging includes all of the native messages sent to a user while they are using your product.
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Strategy and Focus It almost doesn’t matter what drove a company to work with me originally, at some point we get to strategy. Strategy is so hard to craft and too often overlooked. This is especially true with productstrategy, which is still an artifact that most CEOs haven’t seen a great one in action before.
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