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Why Tools Are Not the Answer

The Product Coalition

It’s no wonder there are many tools that try to resolve this. But tools alone won’t fix anything and can do the opposite. Photo by Luis Villasmil on Unsplash As a proud member of the startup nation, startups are all around me. Tools alone cannot be the answer. Tools can help us do that. Here’s why.

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How people will find your product

The Product Coalition

Photo by Denys Nevozhai on Unsplash Defining of how people will get in touch with your product is something every startup should do very early on. This is essential, because you need to know how you’ll communicate with your potential customers and how your marketing and content strategy will look like.

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Insight From Marty Cagan’s Coach the Coaches Workshop (Part 2)

The Product Coalition

Especially with startups, by the way, which Marty mentioned to be “ so easily distracted ”. The problem is that for startups, even the vision needs to be very flexible, so staying focused is much harder — and much more important as well. Communication To craft a good strategy, Marty recommends writing it down.

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Does live chat really work for marketing?

Intercom, Inc.

Your potential customers see dozens, sometimes hundreds, of marketing messages every day and everywhere: on social media, on their phones, on billboards as they drive down the street. When a prospect is watching TV or running errands, they’re not thinking about what kind of software to buy for their business. It’s all about context.