Mind the Product

MAY 12, 2020

What is enterprise software? Software used to satisfy the needs of an organization via its individual users. In this ProductTank San Francisco talk, Ciara Peter, then Senior Director of Product at Box breaks down the enterprise growth funnel and explains how we can provide the best experiences for our customers.

User Testing 109

User Testing Enterprise Customer Experience Product Research 109

eG Innovations

MARCH 9, 2023

Figure 1: A Linux Virtual Desktop Citrix for Linux VDI and DaaS options allow organizations to deploy Linux digital workspaces and Linux applications that can then be accessed by end-users from Linux or non-Linux endpoints. eG Enterprise v7.2 Who uses Linux VDI and Digital Workspaces? We took Wilco’s comments on board and from v7.2

Customer Experience 86

Customer Experience User Experience Data Visualization Analytic Tools 86

The Product Coalition

MARCH 18, 2022

Recently one of the founders of a hot startup asked me, “How do we know if we should add new value props for existing customers or continue to invest in existing ones? It’s not a simple answer, but there are critical data points that will point any founder in the right direction with near certainty every time.

Customer Experience 196

Customer Experience Onboarding KPIs User Testing Customer Feedback 196

Gainsight

APRIL 15, 2022

In a world where SaaS and tech are transforming businesses with recurring revenue models and subscription-based products and services, even the most established enterprise players need to adapt. The power dynamic has flipped from vendors to customers. Customer success is a team effort, more Avengers than Batman.

Enterprise 97

Enterprise Customer Experience Feedback Software Data Visualization 97

Userpilot

FEBRUARY 29, 2024

As you’re researching customer analytics platforms, you’ve probably noticed how hard it is to find reliable information on the available solutions. TL;DR Customer analytics platforms are specialized tools that allow you to collect and analyze data. UXCam is a product analytics software optimized for mobile customer insights.

Data Visualization 105

Data Visualization Analytic Tools Feedback Software Reporting Tools 105

The Product Coalition

MARCH 3, 2023

Time to prioritize the whole Customer Journey (CJ). Products that delight customers and fuel growth loops are essential. But with the rise of digital channels, customers interact with businesses in multiple ways that drive the overall experience. It’s about Customer-Led Growth.

Customer Experience 134

Customer Experience Customer Feedback User Testing User Friction 134

Intercom, Inc.

JANUARY 27, 2021

Built to help brands connect with their customers in more meaningful ways, Typeform is an interactive survey platform with a vision to create a world of more personal business relationships. Focused on realizing that vision by empowering and supporting their customers is Christine Werner, Typeform’s Senior Director of Customer Success.

Customer Experience 165

Customer Experience User Testing Customer Feedback Data Visualization 165

Intercom, Inc.

NOVEMBER 8, 2022

Since 2011, we’ve been on a mission to make internet business personal, helping our customers connect with their customers through in-context, personalized communications. As we’ve grown, and our product has matured and expanded, we’ve welcomed thousands of customers – each with their own unique needs and goals.

Reporting Tools 104

Reporting Tools Enterprise Customer Experience Data Visualization 104

Userpilot

MAY 3, 2022

How is enterprise SaaS marketing different compared from acquiring and retaining users for an SMB? Enterprise SaaS marketing, however, is a different story entirely. We’re going to teach you how to craft a marketing strategy made for the enterprise sales cycle so you can adapt your sales process.

Enterprise 98

Enterprise Strategy Marketing Outbound 98

ProductPlan

MARCH 4, 2022

Creating a user persona is not a set-it-and-forget-it exercise. Users’ needs change. You need to regularly revisit the persona details you’ve drafted and make sure they still represent your product’s users and what they care about. 3 Reasons Your User Personas Might Have Changed. Your users are now remote.

Customer Experience 93

Customer Experience Customer Feedback User Testing Feedback Software 93

Intercom, Inc.

MAY 25, 2022

We’re serious about delivering the best customer experience with our Engagement OS. We have truly global ambitions to bring our mission of making internet business personal to the biggest enterprise customers across the world. We’re growing alongside our customers. We’re growing alongside our customers.

Reporting Tools 252

Reporting Tools Customer Experience Data Visualization Software Review 252

Gainsight

APRIL 12, 2024

Customer Success is paramount in driving product adoption. From a report, Gainsight found that 67% of respondents are using Digital Customer Success to effectively onboard and grow customer advocacy for their products. The answer: Digital Customer Education (CE). The answer: Digital Customer Education (CE).

Customer Experience 52

Customer Experience User Friction Customer Feedback Reporting Tools 52

Intercom, Inc.

JULY 25, 2022

Creating quality customer experiences has always been important for retaining customers. Now, during this time of economic uncertainty and against a competitive landscape, effective customer engagement is business critical. Discover the top trends transforming customer engagement.

Data Visualization 209

Data Visualization Reporting Tools Analytic Tools Technical Review 209

The Product Coalition

JUNE 11, 2022

Yet we continue to think our customers won’t mind changing to use our products. They hand the contract off to the customer success team before the ink dries. Shouldn’t implementation be part of our product experience? Think hard, when was the last time you had a great implementation experience? Customer interviews.

Customer Experience 146

Customer Experience User Testing Data Visualization Analytic Tools 146

Userpilot

JANUARY 22, 2024

What are the most common customer success models? What factors should you consider when choosing one for your SaaS business to provide the best assistance to your customer ? TL;DR Customer success models are frameworks that help organizations ensure that customers can use their products effectively to realize their goals.

Analytic Tools 103

Analytic Tools Feedback Software User Testing Customer Feedback 103

Gainsight

MAY 23, 2023

At its tenth annual Pulse conference last week, Customer Success (CS) platform Gainsight unveiled a new product designed to digitally connect the various fragments of customer experience, oriented around CS and supported by a new company-wide licensing option. So it’s complicated for the customer.”

Enterprise 59

Enterprise User Testing Customer Experience Customer Feedback 59

Userpilot

NOVEMBER 24, 2023

Which one is better, customer acquisition vs retention? This article will examine customer acquisition and retention and determine which one you should focus on. TL;DR Customer acquisition attracts and converts new customers through marketing and sales efforts to expand the customer base and drive revenue growth.

Customer Experience 105

Customer Experience Customer Feedback User Testing Data Visualization 105

Business of Software Conference

SEPTEMBER 1, 2022

Breaking Into Enterprise Customers at Shopify. It’s well known that moving your user base upmarket is challenging – but it can be done. Shopify Plus was launched in 2014 to offer large & hypergrowth businesses a customizable enterprise platform without the cost of existing options. What do they want?

Enterprise 52

Enterprise Customer Experience User Testing Differentiation 52

Modus Create

NOVEMBER 7, 2023

About Modus Create’s 2023 digital transformation report Enterprises are ramping up their investment in improving the customer experience through new digital products. But those efforts are hindered by challenges like having a solid strategy in place, navigating data security, and finding and retaining the right talent.

Research Software 69

Research Software Product Research Enterprise Reporting Tools 69

Userpilot

MARCH 16, 2023

If you’re a product manager who doesn’t have a firm grasp over your customer onboarding cost, stop right there – you’re putting your business in danger. In this article, we’re going to explore the ‘build vs buy’ argument, and break down what that means for creating a powerful onboarding experience.

Analytic Tools 98

Analytic Tools Feedback Software Customer Experience User Testing 98

The Product Coalition

FEBRUARY 1, 2021

Enterprise UX Design: Make Me Think “Don’t make me think” is a renowned mantra in the world of design, coined by Steve Krug. It teaches us how to create great experiences in a straightforward and accessible manner. It’s essential to underline that the very nature of enterprise UX slightly differs from consumer UX.

Enterprise 89

Enterprise Research Software User Testing UX 89

The Product Coalition

FEBRUARY 1, 2021

No, but my own experience and the evidence elsewhere in the market has shown it tends to lead to better outcomes. The issue here is enterprise organisations should understand the market, just like wider society, is a fluid organism that constantly ebbs and flows like water. So what’s the issue with personas? Nothing is static.

Customer Experience 165

Customer Experience Data Visualization Product Research User Testing 165

The Product Guy

JULY 17, 2017

Software installation” is quickly becoming an old concept, especially for end users. How do I get more users to return to our service? How do I get returning users to become customers? Customer Acquisition Cost (CAC), Churn, and LIfetime Value (LTV) are the KPIs used to check the health of a SaaS business.

Analytic Tools 100

Analytic Tools Research Software Feedback Software Onboarding KPIs 100

Johanna Rothman

JUNE 21, 2023

In product development, we often use the words, “user” and “customer” interchangeably. I wonder if it’s time to stop talking about “customers” altogether. It's time to clarify who we want to satisfy, so we can make better product decisions. Users use the product.

User Testing 90

User Testing Customer Feedback Customer Experience Differentiation 90

ProductPlan

MAY 10, 2022

As your customers look at their smartphones as their primary tool to shop, get entertainment, and keep in touch with friends and family, they expect the same experience in all aspects of their life. Consequently, they expect the same experience when checking a bank balance, filing an insurance claim, or making a car payment.

Enterprise 52

Enterprise Analytic Tools Research Software Feedback Software 52

Userpilot

APRIL 8, 2024

TL;DR In the bottom-up model, a SaaS company promotes the product to individual end-users and teams. Product-led growth is a well-known bottom-up approach that relies on the product for customer acquisition and revenue expansion. For this approach to work, a trial or free plan mustn’t satisfy user needs entirely.

Analytic Tools 100

Analytic Tools Feedback Software Data Visualization Strategy 100

ProductPlan

FEBRUARY 22, 2023

As a product manager, one of the toughest challenges I and my fellow PMs face is prioritizing the right features amongst an ever-increasing influx of data from customer feedback, product analytics, and the never-ending list of stakeholder requests. A successful product never sacrifices the user experience.

Customer Experience 59

Customer Experience User Testing User Experience Customer Feedback 59

Userpilot

MARCH 5, 2024

User behavior analytics tools are an essential part of the modern product manager’s toolkit. These robust tools help you track and analyze crucial user behavior data. You can use the information they provide to improve user engagement, boost conversion rates, streamline your marketing, and drive product growth.

Data Visualization 52

Data Visualization Analytic Tools Feedback Software Embedded Analytics 52

Userpilot

JUNE 12, 2023

Any savvy product manager should have a rock-solid understanding of goal-oriented user onboarding. If you want to brush up on your knowledge of the onboarding process – and how you can keep users engaged and achieving their goals throughout – you’ve come to the right place! What is goal-oriented user onboarding?

Analytic Tools 97

Analytic Tools Feedback Software Onboarding KPIs User Testing 97

Mixpanel

FEBRUARY 16, 2024

This sounds pretty obvious, but understanding your product’s users is often easier said than done, especially when you’re building for multiple different personas. I’ve found a big piece of getting this right is keeping those of us on the development side as close to our customers as our support or sales teams.

User Testing 52

User Testing Customer Feedback Customer Experience Data Visualization 52

Userpilot

DECEMBER 10, 2023

TL;DR Product-led growth (PLG) uses product usage as the main driver of customer acquisition and account expansion. However, it’s not ideal for complex products or enterprise clients where customers aren’t the end users. However, it requires a lot of effort that wouldn’t be justified for smaller clients.

Analytic Tools 105

Analytic Tools Feedback Software Customer Experience Data Visualization 105

eG Innovations

JULY 10, 2020

User Experience defines the Success of Citrix Virtual Apps and Desktops Deployments. User experience is the biggest and most important factor in determining the success of Citrix rollout in an organization. But when users are impacted due to, say, slow logons, session disconnects, slow screen refresh, etc.,

Customer Experience 52

Customer Experience User Experience Customer Feedback Data Visualization 52

Userpilot

NOVEMBER 22, 2022

User segment vs persona: what makes the two different from each other? So let’s dive deeper and see how you can create both to improve your product marketing efforts. A user segment is a distinct group of customers with specific shared needs, characteristics, or actions. What is a user segment?

User Testing 98

User Testing Research Software Customer Experience Feedback Software 98

Modus Create

FEBRUARY 5, 2024

In such exciting times, it might be tempting to assume that shiny new technologies will dominate digital transformation trends in 2024. Regardless of the latest technology, business leaders are still asking: How can we execute a successful strategy to engage our customers, improve efficiencies, and future-proof the business?

Data Visualization 65

Data Visualization Research Software Analytic Tools Customer Experience 65

Userpilot

OCTOBER 17, 2023

Customer insights provide intelligence and analysis about customer experience, activities, and preferences. Therefore, they are vital for effective product strategies and ensure resource allocation aligns with customer needs. Purchase data to find conversion drivers that influence users to purchase a plan or upgrade.

Data Visualization 103

Data Visualization Analytic Tools Feedback Software Research Software 103

Userpilot

SEPTEMBER 7, 2023

Interested in building a B2B customer journey map? At the very least, a journey map will help you easily analyze and make data-driven decisions to improve the user experience. It also helps align your teams by ensuring everyone is on the same page regarding customer interactions. What is a customer journey map?

Analytic Tools 105

Analytic Tools Feedback Software Research Software User Testing 105