Product Innovation Educators

DECEMBER 30, 2024

These knowledge areas include product innovation management, strategy, portfolio management, process, design and development, market research, and culture and teams. Product Innovation Management Product innovation management serves as the foundation for all other knowledge areas.

User Testing 156

User Testing Research Software Customer Experience Certifications 156

Productside

APRIL 30, 2025

Power 1: Customer Intimacy (No, AI Cant Do This for You) Toms first point was blunt: Theres one thing at least right now that Im not going to trust AI forand thats customer intimacy. PMs need to be talking to customers directlyfrequently, intentionally, and with real curiosity. Make time for one voice-of-customer call a week.

Product Research 177

Product Research Weak Development Team Research Software Product Management 177

Userpilot

MAY 27, 2025

Mozilla: Director of Product, Firefox Growth Firefox is used by hundreds of millions worldwide, and the Director of Product for Growth plays a critical role in the product management team. Has a history of turning a failed product around to success. A risk-averse Product Manager.

Analytic Tools 52

Analytic Tools Research Software Feedback Software User Testing 52

Sachin Rekhi

JANUARY 11, 2025

Strategy is an integrated set of choices that uniquely positions the firm in its industry so as to create sustainable advantage and superior value relative to the competition. Roger Martin knows strategy. Distribution channel - How will you reach your customers? P&G identified three core customer segments.

User Testing 78

User Testing Systems Review Customer Experience Research Software 78

Product Innovation Educators

SEPTEMBER 2, 2024

Why market research is product managers’ secret ingredient for successful products Watch on YouTube TLDR Market research is a key part of product development and management. Introduction In the world of product management and innovation, market research is like a compass.

User Testing 280

User Testing Product Research Market Research Research Software 280

The Product Guy

OCTOBER 9, 2018

I became a product manager because I wanted to take a more strategic role at my company. First, I did not know how to frame, develop and present product strategy in a systematic way, and second, as a startup, my company has not historically had a good track record of strategy being developed outside of senior management (read: founder).

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Weak Development Team Product Strategy Strategy Development 326

Product Innovation Educators

SEPTEMBER 9, 2024

Introduction: The Role of Product Managers in Innovation As product managers, we’re at the forefront of innovation in our companies. We spot important ideas, uncover customer needs, turn concepts into products or features, and work to increase market share.

Research Software 304

Research Software User Testing Customer Experience Analytic Tools 304

Melissa Perri

JANUARY 4, 2020

I've been reflecting on the last decade in Product Management. These are a few of my observations and personal experiences. 2019: "How do I hire a Chief Product Officer? . -- 2013: "My ppl are not allowed to talk to customers. 2019: "Duh, of course I want my people talking to customers. It is too risky.

User Testing 386

User Testing Data Visualization Research Software Feedback Software 386

The Product Coalition

JUNE 28, 2022

Market research is the process of gathering information about your business's buyer personas, target audiences and customers. Market research also helps to provide a deeper understanding of the varying market factors, such as the nature of the market, the problems of the users, and the value of what you are building.

User Testing 158

User Testing Market Research Product Research Research Software 158

Roman Pichler

AUGUST 11, 2020

This article assumes that you are familiar with the product vision board or the key elements of a product strategy : market, value proposition, standout features, and business goals. More Information : 8 Tips for Creating A Compelling Product Vision and Strategize , pp. Target Group is (too) Big and Heterogenous.

Vision 348

Vision User Testing Product Research Research Software 348

Roman Pichler

FEBRUARY 19, 2024

Listen to the audio version of this article: [link] Introduction To discuss empowerment in product management, I find it helpful to distinguish three main levels of decision-making authority, product delivery, product discovery, and product strategy, as the model in Figure 1 shows. [1]

Product Research 293

Product Research Product Management Product Manager Customer Experience 293

Melissa Perri

JULY 23, 2024

At all of them, I start understanding the current state of Product Management. A lot of digital transformation companies usually need to start with Product Organizational design, getting alignment on the role of a Product Manager and what that means before they can look at Product Strategy and Product Operations.

Weak Development Team 250

Weak Development Team Product Research Research Software Feedback Software 250

Roman Pichler

OCTOBER 6, 2020

Product discovery describes the activities required to determine if and why a product should be developed and offered. This increases the chances of creating a product that users actually want and need and achieving product success. Which market and market segment should the product address?

Product Research 296

Product Research Technical Review Feedback Software Research Software 296

The Product Guy

JULY 2, 2017

Think of your product management career development as a new product that is going to be released into the market. You want to be the product that is useable, feasible and valuable to the target audience/customer ie you’re selling yourself as the solution to some specific company’s specific problem. ” [1.

User Testing 295

User Testing Product Research Customer Experience Analytic Tools 295

Userpilot

JULY 24, 2024

Imagine going on a road trip without a GPS—you may encounter unexpected detours and delays, waste time and fuel, and turn your once-exciting trip into a stressful scramble. Launching a product without a well-defined product strategy framework is similar—you risk wasting resources without a clear path to success.

Data Visualization 111

Data Visualization Framework Product Strategy Analytic Tools 111

Roman Pichler

MARCH 14, 2017

It does not cover common product management practices, such as, product strategy development, product roadmapping, and financial forecasting; and the only product management tool it offers is the product backlog. Why didn’t the framework use the term product manager ?

Product Management 282

Product Management Product Manager Research Software Product Research 282

Product Management University

SEPTEMBER 3, 2024

If you thought there were a million ways to define product management, product strategy might have it beat by a longshot. Just think about how many ways product strategy is defined within your own organization. It’s the number one thing that makes product strategy both challenging and frustrating at the same time.

Product Strategy 130

Product Strategy Strategy Product Research Customer Experience 130

Userpilot

AUGUST 8, 2024

Crafting a winning product strategy is crucial for SaaS success, and finding the right product strategy example can provide all the inspiration you need. This article provides concrete examples of different product strategies employed by SaaS companies. Book a demo to learn more.

Analytic Tools 105

Analytic Tools Feedback Software Research Software Product Strategy 105

Product Innovation Educators

JANUARY 13, 2020

She has two degrees from MIT and a ton of practical experience. Listen to understand the basic definition of marketing, marketing roles that may have resources useful to product managers, and how product managers can make better use of marketing resources. 7:06] How do you describe marketing?

User Testing 230

User Testing Product Research Marketing Research Software 230

Mind the Product

MARCH 20, 2020

Quoting Georgie Smallwood, CPO of European digital bank N26, Melissa explains that the skills of a product leader are essentially those of a product manager but with wider scope. She describes the role as being at the intersection of the user and the business, but in a place where the stakes are much higher.

User Testing 253

User Testing Product Research Customer Feedback Customer Experience 253

Product Innovation Educators

OCTOBER 14, 2024

As people who manage products, lead teams, or come up with new ideas, we’re right in the middle of this AI revolution. We need to figure out how to use AI to make products that customers will love, while also dealing with all the new things AI brings to the table. for real-time information gathering and fact-checking.

Artificial Inteligence 243

Artificial Inteligence Research Software Data Visualization Reporting Tools 243

Roman Pichler

FEBRUARY 2, 2021

Once Upon a Time in Waterfall Land. Only once the product was close to being finished would the product manager return to the project and prepare the release of the product. But it is less suited to create complex digital products. Reduced time-to-market : We can now release new products and features more quickly.

Agile 280

Agile Product Research User Testing Feedback Software 280

The Product Coalition

DECEMBER 6, 2023

The Critical Role of Product Strategy When Money Is Scarce (Part 1 — Seed) A good product strategy is something every company needs. When VCs and customers aren’t throwing money at whatever you tell them, it becomes a critical tool. heard my explanation and immediately said — ‘oh, you are doing product strategy’.

Product Strategy 146

Product Strategy Research Software Strategy User Testing 146

The Product Coalition

MARCH 24, 2021

We can see that such innovations face a chasm between the early and the mainstream market. Crossing this chasm decides if the innovation will become a success or has to leave the market. Innovators have to build first reference customers in the mainstream market to prove having a promising business model and a compelling offering.

User Testing 158

User Testing Research Software User Friction Customer Experience 158

Roman Pichler

JANUARY 9, 2018

Product discovery is a team sport. You should therefore involve the right people in the discovery work and secure enough of their time. Your goal should be to mitigate the risk of building a product nobody wants and needs, not to figure out the product details. Do Just-Enough Product Discovery Work.

Product Research 184

Product Research Technical Advisors User Testing Research Software 184

Alchemer Mobile

APRIL 11, 2018

Editor’s note: As a follow up to the article from Ashley Sefferman that was written for the 280 Group blog last month, this month we’ve invited Roger Snyder from 280 Group to discuss how to turn the data these metrics provide into real insights to better manage your product strategy. No less important are your business goals.

Data Visualization 140

Data Visualization Customer Experience Research Software User Testing 140

Product Talk

APRIL 17, 2024

There’s pressure coming from all directions—your company leaders expect you to deliver business results while your product teams may be working in silos, misaligned with their peers, or unclear on core product skills and concepts. Their transparency helps us see that many product teams are on a similar journey.

Product Research 311

Product Research User Testing Data Visualization Research Software 311

The Product Coalition

AUGUST 3, 2023

How to Achieve Success in Your Product Strategy In today’s rapidly evolving market, having a clear product vision and a well-defined strategy is essential for the success of any tech product. A compelling product vision is a guiding light, providing direction and purpose to the development process.

Vision 148

Vision Product Research User Testing Roadmap 148

Userpilot

OCTOBER 17, 2023

Customer insights provide intelligence and analysis about customer experience, activities, and preferences. Therefore, they are vital for effective product strategies and ensure resource allocation aligns with customer needs.

Data Visualization 103

Data Visualization Analytic Tools Research Software Feedback Software 103

Userpilot

NOVEMBER 30, 2023

TL;DR Market gaps are the disparities between what customers need and want , and what the market can deliver. A market gap can be caused by missing functionality or poor user experience. Tracking user behavior in-app enables product teams to find ways to improve product experience.

User Testing 105

User Testing Data Visualization Feedback Software Research Software 105

Mind the Product

FEBRUARY 22, 2018

Among other things, it was soon clear that we’d fallen into a common trap for startups and new products. We’d responded to market traction without properly understanding our users. Our beliefs about them have mostly held up, except the big one of them being our primary customers. Traction Reaction.

Product Research 136

Product Research User Testing Customer Experience Research Software 136

Userpilot

MAY 1, 2024

What’s the best way to ensure your product hits the right chord with users? A user needs analysis conducted with product analytics data lets you build products that address user pain points and exceed their expectations. Analyze user behavior data collected to identify patterns and trends.

User Testing 110

User Testing Feedback Software Analytic Tools Research Software 110

The Product Coalition

JANUARY 26, 2024

In the perfect world, product managers have all the time, resources, and skills to do impeccable, in-depth market and user research. In the perfect world, there is time to talk with a wide range of users , including existing users, potential users, and also users who have churned.

User Testing 144

User Testing Product Research Research Software Data Visualization 144

Userpilot

SEPTEMBER 14, 2023

Its main goal is to bring the product to the market and ensure it’s well-received by the target customers. The product marketing manager role involves conducting customer research, developing the GTM strategy , refining product positioning and messaging , managing product launches , and creating onboarding experiences.

Product Research 104

Product Research User Testing Research Software Feedback Software 104

Userpilot

JULY 23, 2024

It helps organizations focus on the Determining which features to include in a product roadmap can be challenging with constantly evolving customer needs and several opportunities chasing scarce resources. A product manager or owner is responsible for prioritizing product features.

Feedback Software 111

Feedback Software Product Research User Testing Customer Experience 111

Userpilot

DECEMBER 7, 2021

Customer-oriented marketing means tailoring your marketing strategy to fit your customers’ needs first, rather than focusing on your business goals only. This blog post will give you all you need to create and implement a more customer-oriented marketing strategy. What is customer orientation?

Feedback Software 98

Feedback Software User Testing Research Software Customer Feedback 98

Userpilot

JULY 29, 2024

TL;DR Choose a product management platform with advanced features, a user-friendly interface, customization, third-party integrations, scalable pricing, robust security , and collaboration features. Userpilot is a top product management software that enhances user experiences by effectively monitoring user behavior.

Analytic Tools 105

Analytic Tools Feedback Software Research Software Data Visualization 105