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Customer Activation Funnel: How to Get New Users to Experience Value

Userpilot

An effective customer activation funnel can be an extremely powerful way to channel new customers through your product and get them to experience value fast. Activation is one of the most important metrics for product managers and SaaS owners to focus on (and get right). Let’s dive straight into it!

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10 Product Roadmapping Mistakes to Avoid

Roman Pichler

Traditional product roadmaps are usually output-focussed plans that map a list of features, like registration, search, and reporting, onto a timeline. This can be reassuring for customers and stakeholders. This makes the roadmap harder to understand, and it increases the effort to keep it up to date. I don’t think so.

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Customer Experience Improvement: What It Means for SaaS and How to Do It

Userpilot

Curious about customer experience improvement and how to get started for your brand? In this article, you’ll discover: Why the customer experience is key to customer retention and driving business growth, especially for SaaS companies. The 3 main components of customer experience. Look no further.

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Product in Practice: Introducing Opportunity Solution Trees at Texthelp

Product Talk

Today’s Product in Practice features a continuous discovery champion who did all three. Tali Melchior , Director of Product Management at Texthelp , was first inspired to experiment with opportunity solution trees in a previous role. It was a great experience,” says Tali. Click the image to see a larger version.

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How to fix Your Product Goals for Better Human Outcomes

Mind the Product

Hello product designers, this is for you. I want to talk to you about product goals, metrics, and how they get muddled in the product design process, leading to some less than humane outcomes. Whereas those with time to spare were highly likely to stop. But first a little story. The ends justify the means.

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Introducing: 2022 Mobile Customer Engagement Benchmark Report

Alchemer Mobile

Industries rebounded, work styles continued to shift, and consumers stuck to their mobile-first habits, spending more time and money in mobile apps than any year prior. There are three feedback-focused product goals winning mobile teams should prioritize in 2022: Focus on the first 30 days. Segment by customer emotion.

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The Complete Guide to Goal-Oriented User Onboarding for SaaS Companies

Userpilot

Any savvy product manager should have a rock-solid understanding of goal-oriented user onboarding. If you want to brush up on your knowledge of the onboarding process – and how you can keep users engaged and achieving their goals throughout – you’ve come to the right place! Let’s get started.