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Productside | Product Management Courses & Training How WellNest Rebooted ProductStrategy (eBook Preview) When product teams get stuck in backlog chaos, stakeholder noise, and reactive shipping, its not a process problem. Its a productstrategy problem. Thats where the Productside Blueprint comes in.
These moments can be politically challenging, as they require balancing the immediate demands of stakeholders with long-term productgoals. Even with best practices in place, product managers often face controversial and uncomfortable challenges when managing stakeholders. Interested in more?
In both instances, Id recommend using an overall portfolio or bundle strategy in addition to the individual productstrategies. If I were in charge of the suite, Id use a portfolio strategy that guides and aligns the strategies of Word, PowerPoint, and Excel. [1] Take Microsoft 365 again as an example.
The key isnt just understanding users but unlocking insights that lead to solutions they cant live without. Product discovery is critical in identifying workflows, pain points, and usergoals that shape successful products. Using structured product discovery questions , teams uncover insights critical for success.
For product managers, this complexity means adopting a more strategic approach to ensure your product meets customer needs, aligns with organizational goals, and delivers measurable value. Use this data to gain detailed insights into your target segments, emerging trends, and customer feedback.
In this role, you will leverage your extensive experience turning ambiguous problems into clear and actionable deliverables, aligning internal and external leaders on a shared, ambitious vision. Someone who thrives in ambiguity and can translate complex problems into clear, actionable strategies. Who would be a bad fit for this job?
Reveal Embedded Analytics Today’s business users expect more than static dashboards or delayed reports. They want to explore live data, uncover insights, and take action in real time. That is the promise of self-service BI: giving users direct access to the answers they need without relying on data teams or filing support tickets.
ProductGoals Defined. The Scrum Guide released in November 2020 states that “the productgoal describes a future state of the product … [It] is the long-term objective for the Scrum team.” It also suggests that “the productgoal is in the product backlog. Figure 1: The ProductGoal in Context.
Traditionally, strategy and execution are often viewed as separate, sequential pieces of work that are carried out by different people. For example, a product manager might determine the productstrategy and one or more development teams might be tasked with executing it. I call these outcomes productgoals.
An effective productstrategy is key to successfully create, enhance, and manage a product. There is no point in worrying about the product details and writing user stories if a sound productstrategy is missing. But what exactly is a productstrategy? Four Artefacts.
An output is what we see and experience (the features and products we “touch”). Bugs can be valued in terms of quality outcomes like reducing support needs or improving user satisfaction. Thinking in this way means that we need to have clearly defined goals. Well, th at’s the role of a productstrategy.
A first step to form effective product teams is therefore to identify the products in your organisation. But what is a product? I view it as an entity that creates tangible value for users and possibly customers as well as the business. The former is achieved by solving a problem or by providing a specific benefit.
The key results might then be “simplify user journey A” and “enhance feature alpha.”. OKRs can be used to create cascading goals—goals that are systematically linked. Figure 2 contains a set of cascading goals: vision, user and business goals, productgoals, and sprint goals.
It achieves this by using sprints to create product increments, collecting feedback from users and stakeholders, and adapting the product with the insights gained. [1] What’s more, you’ll struggle to determine the right product backlog items. Continue the discovery and strategy work while the product is being developed.
To make this more concrete, let’s look at an example: Objective : Grow the product management team. Key result 1 : Three product managers are hired. Key result 2: The onboarding system is improved, and time-to-proficiency is reduced by 25%. It describes the specific benefit or outcome the product should achieve.
ProductGoals Defined. The Scrum Guide released in November 2020 states that “the productgoal describes a future state of the product … [It] is the long-term objective for the Scrum team.” It also suggests that “the productgoal is in the product backlog. Figure 1: The ProductGoal in Context.
Traditionally, product roadmaps are output-focussed plans that map features like registration, search, and reporting onto a timeline. This can be reassuring for customers and stakeholders, as the individuals believe that they know when their features will be delivered.
Listen to the audio version of this article: [link] Overview The GO Product Roadmap consists of five elements, as the image below shows: Date, name, goal, features, and metrics. The most important element is the goal: It describes the outcome you want to achieve or the benefit you want to provide. Specific : Make the goal—a.k.a.
Consequently, you don’t know for sure how fast you are running and if you are on track to achieve your target finish time. You’ll end up guessing how well the product is doing and if it is creating the desired value. Consequently, these teams relied on: Anecdotal feedback : “Customers love our product, they told me so.”
The first one carries the risk of being a feature broker and offering a product that has a weak value proposition, gives rise to a poor userexperience, and consists of a loose collection of features. A stakeholder is anyone who has a stake in your product, who is affected by it, or who shows an interest in the offering.
Inspiring : The product vision creates a purpose for the people working on the product. Ethical : A good vision gives rise to an ethical product , a product that truly benefits its users and that does not cause any harm to people and planet. Shared : It unites people, and acts as the product’s true north.
Key performance indicators (KPIs) are metrics that measure how your product is doing. Effective KPIs help you understand if your product is creating the desired value for the users, the customers, and the business. Without KPIs, you end up guessing how well your product is performing.
Consequently, your focus shifts from managing a product to looking after the product people on your team and empowering them to do a great job. But others find it hard to no longer be actively involved in making product decisions, regularly talking to users, engaging the stakeholders, and working with development teams.
For example, a productstrategy workshop might have the objective to identify the key changes required to achieve product-market fit. Contrast this with a sprint review meeting , which might help you determine if users can easily sign up for the product. Assess productstrategy and adjust if necessary.
Imagine going on a road trip without a GPS—you may encounter unexpected detours and delays, waste time and fuel, and turn your once-exciting trip into a stressful scramble. Launching a product without a well-defined productstrategy framework is similar—you risk wasting resources without a clear path to success.
Crafting a winning productstrategy is crucial for SaaS success, and finding the right productstrategy example can provide all the inspiration you need. This article provides concrete examples of different productstrategies employed by SaaS companies. Book a demo to learn more.
What’s more, it’s not uncommon in my experience that product owners have to do their job without the support of a Scrum Master or agile coach. This includes sprint planning , Daily Scrum , sprint review , and sprint retrospective , as well as productstrategy and product roadmap workshops.
The SaaS industry is full of advice on the perfect product metrics to gauge your users’ activation, engagement, and interactions. But how do these concepts translate into real product improvements? What are product metrics? Not all products are the same. or “How simple is our product to use?”
Using a feature-based roadmap that fixes the product functionality for the next, say, twelve months therefore risks creating a product that offers the wrong functionality and creates little value for the users and customers. Then determine how the product has to change to meet the goal. Think why , not what.
He has a great deal of experience that has helped him be well-rounded in product management. Paul acquired the breadth of experience through his leadership roles at San Francisco Bay Area startups and high-growth companies. He helps rapidly scaling early-stage startups craft their ProductStrategy and everything related to it.
Product leader Aatir Abdul Rauf outlines questions product managers should ask when crafting a productstrategy. By Tremis Skeete , for Product Coalition Productstrategy continues to be a misunderstood concept and energizes many conversations and debates on LinkedIn. It’s not a set of goals.
Expanding on a recent post ( Revenue Goals are Not Company Strategies ), I’ve been seeing lots of maker teams (product, engineering, design) struggling to form productstrategies without a company strategy to hang them on. Short-enough time frame (e.g.
For instance, the marketing strategy, the userexperience (UX) design and technology choices have to align to successfully acquire new users, increase conversion, or meet another productgoal. Involve people in product decisions. Admit if you are wrong. Be supportive and offer help.
Many startups with an ordinary product make the way to growth and scalability whereas others with great products fail to survive. Both product and productstrategy should fall in place to make the startup sustainable and help them to grow. What and Why and the inspirational differences that product brings.
Many of those companies would spend that money on building their software without sufficiently interacting with their customers. A typical product development process would follow the Waterfall principles, taking quarters, and even a year to release a product to the market.
Setting smart productgoals is a vital skill for any sensible SaaS owner or product manager to get right. In this article, we’re going to explore what makes an effective productgoal, the difference between goals and product initiatives, how to set them and make them work with your product backlog, and more.
Traditionally, product roadmaps are output-focussed plans that map features like registration, search, and reporting onto a timeline. This can be reassuring for customers and stakeholders, as the individuals believe that they know when their features will be delivered.
Key performance indicators (KPIs) are metrics that measure how your product is doing. Effective KPIs help you understand if your product is creating the desired value for the users, the customers, and the business. Without KPIs, you end up guessing how well your product is performing.
In the product planning model above, the vision describes the ultimate purpose for creating the product; the productstrategy states how the vision will be realised; and the product roadmap states how the strategy will be implemented.
How product managers can build trust and alignment on virtual teams Today we are talking about making virtual product teams more effective. Our guest is Anna Marie Clifton, Head of Product at Vowel. She is leading the effort to make virtual meetings more effective by turning them into searchable, sharable knowledge.
At its very core, product-led design is all about creating a seamless customerexperience that enables users to unlock value with your product quickly. The idea is that once users truly see your product’s benefits, they naturally want to upgrade to the paid plan. What’s in it for you?
to guide product teams at every stage. Top-notch products. So, which product management frameworks should your team use? In this article, we’ve outlined an extensive list to help inform your productstrategy. RICE framework assigns a score to each new initiative based on its reach, impact, confidence, and effort.
The key results might then be “daily active users are up by 20%,” “session length is increased by 10% on average,” and “the objective is achieved by 30 June 2021.”. OKRs can be used to create cascading goals—goals that are systematically linked. A productgoal, finally, helps determine the right sprint goals.
Inspiring : The product vision creates a purpose for the people working on the product. Ethical : A good vision gives rise to an ethical product , a product that truly benefits its users and that does not cause any harm to people and planet. Shared : It unites people, and acts as the product’s true north.
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