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How an AI-powered fashion startup achieved product-market fit Watch on YouTube TLDR In this episode, we’re joined by Anya Cheng, former product leader at Meta, eBay, McDonald’s, and Target, and current founder of the AI-powered fashion startup Taelor.
Scaling a product isnt just about selling moreits about refining product-market fit, unlocking the right growth levers, and making sure your go-to-market strategy actually aligns with what your customers need. Rachel shares how shes helped SaaS products scale from $1M to $10M in a year.
Product analytics refers to the process of gathering and analyzing data on how users interact with a product. It tracks key metrics such as feature usage , user flows, and behavior patterns to explore user preferences and painpoints. Why should you have a product analytics strategy?
When your company adopts multiple SaaS solutions to drive productivity, you unknowingly create a perfect storm for data fragmentation. Your customer information lives in Salesforce, while your support tickets are in Zendesk, your product usage data in Mixpanel, and your marketing campaigns in HubSpot. Sound familiar?
The key isnt just understanding users but unlocking insights that lead to solutions they cant live without. Product discovery is critical in identifying workflows, painpoints, and user goals that shape successful products. Falling victim to confirmation bias: Assuming solutions fit users create blind spots.
You’ve got your product out in the market. Now’s the time to iterate. But, it’s usually challenging to assess what’s the right way to go about it – how much of iteration should be that from user feedback versus founder’s vision for the product?
What happens when you build a product or service around what you think potential customers want, only for them to buy something else? For starters, it shows you dont know your customers well enough. But worse than that, it leads to lower revenue, failed products, and plummeting customer loyalty.
If youve recently launched a mobile app and want to increase app users, its going to be an uphill battle. Because most mobile apps lose 77% of their users within 3 days! Sure, you could blame onboarding or a clunky user interface. In this article, Ill tell you how to: Increase user acquisition with ASO and referral programs.
Simplify security • Paragon —Ship every SaaS integration your customers want — Jen Abel is the co-founder of JJELLYFISH, where she and her team have worked with over 300 early-stage founders to learn how to sell, do early customer discovery, and set up a repeatable sales motion on the way to their first $1M ARR.
Achieving and Scaling Product-Market Fit: A Guide for Product Managers in Mid-to-Large Tech Companies Introduction As product managers in mid-to-large technology companies, you’re no stranger to the challenges of maintaining and scaling product-market fit (PMF).
The team spent months building it, yet users dont see its value. Because product discovery was skipped … or done poorly. Product discovery process is the foundation of building successful products. It is an actual team effort involving all stakeholders to foster diverse expertise and unique perspectives.
Your app experience makes or breaks user loyalty: the slightest improvement can boost retention and revenue. Frictionpoints, like confusing onboarding or sluggish navigation, can turn new users into churn statistics. How can Userpilot help you improve the mobile app experience? Segment users in Userpilot.
What is your biggest lifecycle marketing challenge right now? Understanding your main goal helps in finding the right lifecycle email marketing examples and strategies. Stop guessing and start delivering the right message at the right time. Userpilot helps you build, test, and measure these experiences without writing any code.
The Growth Stage of the Product Lifecycle (Part 3) By Jana Paulech At a Glance The growth stage of the product lifecycle begins after achieving product-market fit, requiring sustained exponential growth and a strong, evolving value proposition and positioning to capture and expand the target market.
The competition for customer attention in app stores is intense , to say the least. million apps on Google Play for Android users to choose from and 2 million on the Apple App Store for iOS users, user engagement is being pulled in a million directions (literally). Try to understand what the in-app user journey is like.
A bunch of my trusted friends have been raving about Jacob Warwick , a full-time negotiation coach for executives. The difference isn’t skill, experience, or even negotiation tactics. annual package—nearly four times the upper limit. Timing is everything. This approach is targeted at leaders (e.g.,
Many product teams know this feeling: mobile user retention is dropping, even after big updates and splashy feature releases. Ive seen various online forum discussions where people often share short-term fixes like heavy marketing or minor feature tweaks, hoping to retain more users. How do you calculate user retention?
Frustrated sessions and frustrated users. Studies even show 88% of users are less likely to return after a bad experience, and 13% will tell at least 15 people about their frustration. To diagnose and fix user frustration, you need product analytics that goes beyond surface-level metrics. We all have them.
There’s no way to succeed without talking to customers. Photo by Martin Damboldt Whenever I tell product people that they must talk to customers, someone brings up the famous Henry Ford quote about faster horses: “ If I had asked people what they wanted, they would have said faster horses.”
When done right, they don’t just boost company revenue , but also help customers unlock more value and grow with your product. Here are a few key elements that successful emails tend to have: A compelling subject line that hooks users: The subject line is the first and often only chance to grab users’ attention.
I believe the same synthesis of skill sets is occurring between marketers and product managers, but all too often, they’re treated organisationally as separate disciplines, broken up into siloed teams. To quote Adaptive Path co-founder Peter Merholz from this blog: “The experience is the product.”.
Over time, I realized that my true passion lived in product management, but when I tried to showcase my problem solving skills in multiple interviews, I failed miserably. That was an eye opener, as most of my life, I focused on jumping to solutions, but spent little or no time in defining them in the right way.
Customerpainpoints are important to reveal when you want to improve product engagement and grow fast. If you can fix customers’ painpoints, you’ll be well on your way to improving their overall customerexperience. Why do customers’ painpoints matter?
While UX professionals say that userexperience is vital to business success, most of them aren’t making the most of UX analysis. Companies simply aren’t getting to the heart of their products’ UX, leaving user journeys littered with friction. High churn rates and dissatisfied customers. Test Usability 2.
Relative to other standard roles defined in an organization such as Ops, Marketing, Tech etc., the Product Manager role is a rather recent phenomenon. As a result, there are various different approximations that are made about the role in an organization depending upon their experience with building products.
In previous episodes, we’ve talked about how customer feedback and cross-team collaboration play a crucial role in the features and updates we build here at Intercom. Or rather, two – conversation topics and custom reports. Orinna Weaver – Senior ProductMarketing Manager. Rati Zvirawa – Product Manager.
The Lean Product Playbook Summary?—?How How to Find Product-Market Fit “Main reason why most of the products fail is due to lack of product-market fit.” ~Dan Dan Olsen Product-Market Fit is inarguably one of the main factors deciding on product success or failure. And how to achieve it?
In this talk, Alan Chiu pulls from his experience in product management and as a seed-stage venture capitalist to showcase a variety of case studies on companies who have perfected product/market fit. It’s probably not surprising to hear that there is no silver bullet when it comes to market fit.
“I get that the continuous discovery habits framework works well for mature products, but does it work for early-stage startups?”. I spent all of my full-time employee experience at early-stage startups (many of them pre-product) and I relied on these same habits to figure out what to build. Nor do they have a product.
What is a customerexperience management strategy? We also share best practices for product teams seeking to optimize their strategies and enhance customer engagement throughout their journey with the product. Implement tactics to enhance customerexperiences at various touchpoints. How to create it?
Some think customers will see the advent of AI as a welcome way to get self-help quickly and get back to their task. Others worry that AI will worsen the customerexperience as more and more companies use it to save costs. He joined me for a conversation on tackling issues that come up as you scale your customerexperience.
This personal touch turns each visit into an experience rather than a transaction. Now, imagine applying this level of understanding and customization to your marketing strategy. A customer-led marketing strategy is about transforming your approach to reflect the same level of personalization.
The challenges facing customer support leaders are more complex than ever. They need to be able to balance efficiency with a great customerexperience , meet rising customer expectations , and keep team morale high , all while ensuring that they don’t blow through their budget or burn out their team. The results?
A lot of product teams claim to be focused on their users. They might even have regular steps in their processes that remind them to put their users’ needs first. It’s more about looking for new ways to collect insights from users, uncover underlying assumptions, and explore the opportunity space.
Why are marketing data insights critical when making strategic business decisions? With marketing insights, productmarketing teams can locate marketing channels that bring the most valuable customers. Product managers can use marketing data to improve customerexperience.
Do you want to learn how to use data analytics to improve customerexperience? Many SaaS founders agree that customer insights are a key driver of product growth. After all, analyzing customer data can help you identify areas to improve upon and anticipate customer behaviors. Make data-driven decisions.
Looking for real-life customer-led marketing examples that worked to get inspiration for your own campaigns? For each example, we’ll explore why it works and lessons that can help improve your marketing strategy. For each example, we’ll explore why it works and lessons that can help improve your marketing strategy.
Chip emphasizes that product managers should see market research as an ongoing process and provides practical tips for doing effective research. Introduction In the world of product management and innovation, market research is like a compass. This information is gold for creating successful new products.
Are you using customerexperience surveys to gather actionable insights? By asking the right questions, you can collect valuable customer insight that can help you improve your product, and assess your overall user sentiment. Close the feedback loop by letting your customers know what your next step will be.
What are the right questions to ask your customers to understand user sentiment ? It’s crucial to listen to the voice of the customer and let their feedback guide your company’s growth and sustainability. And to do that, you must ask the right customer satisfaction survey questions. Likert scale questions 2.
What is customer insight, and why is it essential for SaaS companies? As a product manager, you should collect customer insights to understand how users feel about your products and services. What part of the user journey makes them happy or upset? What is customer insight? And much more.
Customers nowadays expect omnichannel customerexperience when they deal with a business. That is why companies use in-product communication , email newsletters, support calls, live chats, and social media channels to ensure that customers get a seamless experience. What is omnichannel customerexperience?
Because not everyone finds a way out of the loop of reactive product development. In hopes of finding the next big idea, many turn to their most loyal users for feedback and inspiration. This spotlight represents your active customers who are reaching out with their feedback and requests.
Are you making the most out of your customerexperience analytics? The data you receive from CX analytics enables you to reduce customer churn, increase customer satisfaction and retention , and help you identify the areas for product improvements. This results in revenue growth and high user stickiness.
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