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Listen to the audio version of this article: [link] Confusing Vision with Strategy For a productvision to be effective, it is best captured by a simple, easy-to-understand statement or slogan. For example, the vision for a presentation tool like Microsoft PowerPoint or Google Slides might be “inform and inspire people.”
How product managers can adapt core responsibilities across different organizations and contexts Watch on YouTube TLDR Through his research and practical experience at MasterCard, Nishant Parikh identified 19 key activities that define the role of software product managers.
Listen to the audio version of this article: [link] A ProductStrategy System The productstrategy system in Figure 1 consists of four main parts: people, processes, principles, and tools. Having said this, the system in Figure 1 captures the specific productstrategy approach Ive created. [1]
Productside | Product Management Courses & Training How WellNest Rebooted ProductStrategy (eBook Preview) When product teams get stuck in backlog chaos, stakeholder noise, and reactive shipping, its not a process problem. Its a productstrategy problem. Thats where the Productside Blueprint comes in.
Speaker: Christian Bonilla, VP of Product Management at UserTesting
Every product team wants to build things users love. It’s why breakthrough products rarely happen by accident. Rather, they start with a strong productvision. Getting that vision right is one of the most important responsibilities of the product team. The goal may sound simple, but it’s hard to do.
Her first professional role was with a retail industry consulting company, where she started as a part-time employee during college. The company operated a software platform for their call center, managing customer communications while ensuring compliance with state regulations.
2] Market Research AI-based tools can discover user and customer trends using predictive analytics. This can help you create a new strategy and evolve an existing one. 4] Product Performance and KPIs AI tools can continuously monitor how much value a product is creating and recommend improvements.
They address an existing market, and their growth prospects are limited by your ability to grow the market and capture more market sharethat is, to attract more users and customers. To experience higher long-term growth, your company has to invest in disruptive innovations.
Instead of acting as a sole decision-maker, today’s product managers need to excel at facilitation, stakeholder collaboration, and building trust across teams. She now runs her own consultancy, helping CEOs scale their companies by transforming productvision into measurable business growth.
Ideation, discovery, research, and analysis all inform the development of a productstrategy that evolves iteratively as the product team learns more about customers, their problems, and potential solutions. However, effective communication of productstrategy often presents challenges for product leaders.
Let them sponsor your efforts at firstlike a borrowed VP badge. If your buyer is another product manager, treat them like an external customer. One participant worried: Leadership is anti-product. Rogers take : Win them over with real user insights. Investigate their request with quick user feedback.
Even with best practices in place, product managers often face controversial and uncomfortable challenges when managing stakeholders. From handling feature requests that lack customer validation to managing unrealistic expectations, we’ll discuss practical strategies to maintain alignment and avoid common pitfalls.
At Headspace back in 2016, we had established our product roadmap and success metrics and our mission and vision, but teams were still confused about why we were working on the projects we chose. I worked closely with a seasoned board member to trace this back to a lack of productstrategy—both articulated and aligned.
This openness encouraged deeper discussions within the team and helped clarify the project’s direction, ultimately aligning everyone on the vision. When pitching early ideas, pay attention to specific actions customers want to take, like asking about pricing or requesting to start a proof of value (POV).
If your product is stagnating, if youve ever felt stuck despite following best practices, it’s time to face an uncomfortable truth: the rules you’ve been following may be holding you back. If you’re ready to stop playing by outdated rules and start driving real impact, it’s time to rethink your approach.
You’ve got your product out in the market. Now’s the time to iterate. But, it’s usually challenging to assess what’s the right way to go about it – how much of iteration should be that from user feedback versus founder’s vision for the product?
The key isnt just understanding users but unlocking insights that lead to solutions they cant live without. Product discovery is critical in identifying workflows, pain points, and user goals that shape successful products. Without a clear understanding of these factors, products risk failing to meet real-world demands.
Building trust with stakeholders isnt just a nice-to-haveits essential to preventing failed product launches due to poor stakeholder management. Without trust, even the most well-thought-out productstrategies can face pushback, leading to misalignment, delays, and increased risks. Lets identify what works best for your team.
Best metrics for measuring product success Are you measuring what truly matters? Product sense is a blend of art and science covering internal and external factors. It’s great if customers are signing up for your free trial at rates exceeding expectations. When choosing the right metrics, consider similar ingredients.
Our Q3 releases have focused on enhancing strategic alignment, improving integrations and introducing new features to streamline your product management workflow. Let’s dive into the highlights and explore how these updates will transform your product management experience.
Market Research: From Manual to Machine-Learned Market research has always been a cornerstone of productstrategy. What AI Brings to the Table: NLP-powered sentiment analysis : Tools like MonkeyLearn and Lexalytics parse thousands of reviews, tweets, and support tickets to extract user sentiment at scale. AI flips the script.
Brought to you by: • Enterpret —Transform customer feedback into product growth • BuildBetter —AI for product teams • Wix Studio —The web creation platform built for agencies — Shaun Clowes is the chief product officer at Confluent and former CPO at Salesforce’s MuleSoft and at Metromile.
For product managers, this complexity means adopting a more strategic approach to ensure your product meets customer needs, aligns with organizational goals, and delivers measurable value. Use this data to gain detailed insights into your target segments, emerging trends, and customer feedback.
In this role, you will leverage your extensive experience turning ambiguous problems into clear and actionable deliverables, aligning internal and external leaders on a shared, ambitious vision. Someone who thrives in ambiguity and can translate complex problems into clear, actionable strategies.
A well-executed competitor analysis helps us anticipate and respond to threats, identify opportunities, and ultimately deliver greater value to our customers. Importantly, competitor analysis is not the same as a product comparison. Two different products can address the same customer need in different ways.
Intelligent applications harness AI to deliver personalized, adaptive, and data-driven userexperiences that surpass traditional functionalities. It helps surface gaps in data or algorithms early, saving significant time and cost later. A PoC provides a structured space to iterate and refine your intelligent app strategy.
They drive alignment, translate strategy into action, and make bold decisions that balance customer value with commercial outcomes. It’s not just about building the product right. It’s about building the right product—at the right time—for the right impact. THEN – ProductVision: Where are we going?
From Raw Data to Clarity — Cleaning, Sorting, and Synthesising Insights Part 4 (of 5) of the UX Research Playbook series Synthesising qualitative data is similar to reaping the harvest after the diligent effort poured into research — it’s the step where hard work blossoms into meaningful insights. Mural , Miro , etc.) is recommended.
At Modus Create, we define intelligent product development as: Building software around AI: Where AI is embedded into the productexperience (i.e., Orchestrating work through agentic workflows : Where autonomous agents help discover insights, optimize experiences, and even initiate changes across the lifecycle.
Salesforce: Senior Product Manager – Mobile Integrations Lead Salesforce’s office. Salesforce Field Service is a market leader with customers including many Fortune 500 companies. Their customers rely on their offline-first mobile app to guide them through complex fieldwork. Who would be the best fit for this job?
Thats why Ive curated a list of three top product manager openings at data-driven companies, along with standout candidates who are ready to make an impact. Whether youre hiring or job hunting, this roundup is designed to save you time and connect you with the best options available. Someone with a more traditional PM experience.
Lucid Softwareâs Chief Product Officer Dan Lawyer offers a metaphor that reframes how we think about productstrategy and product roadmap disruption, direction, and progress. The sail: Stands for strategy and roadmaps â the elements that must be constantly adjusted to maximize momentum.Â
Mozilla: Director of Product, Firefox Growth Firefox is used by hundreds of millions worldwide, and the Director of Product for Growth plays a critical role in the product management team. Has a history of turning a failed product around to success. A risk-averse Product Manager.
It requires a strategic vision, a robust execution plan, and most importantly, alignment with broader business objectives. The ability of AI to streamline processes, optimize customerexperiences, and create new revenue streams is profound. We expect this trend to hold in 2025.
Requirements 6+ years of product management or related industry experience. Experience being a hands-on individual contributor while simultaneously managing a high-performing team. Product managers with experience in AI/ML. PMs lacking experience in cross-functional AI projects.
What is the ProductVision? The productvision describes the ultimate purpose of a product, the positive change it will bring about. Say I wanted to create a product that helps people become more aware of what and how much they eat. What Makes a Good ProductVision? Who Owns the ProductVision?
Listen to the audio version of this article: [link] What is Product Discovery? Product discovery is the process of “figuring out a solution to a problem we’ve been asked to solve,” writes Marty Cagan. [1] 1] It involves understanding and selecting user needs, exploring solutions, and choosing the most appropriate one.
An inspiring vision creates a meaningful purpose for everyone involved in making the product a success including the stakeholders and development team members. It helps people understand how their work relates to a bigger whole and how their efforts create a positive change. The vision pulls you.”.
Whenever you are faced with an agile, dynamic environment—be it that your product is young and is experiencing significant change or that the market is dynamic with new competitors or technologies introducing change, you should work with a goal-oriented product roadmap, sometimes also referred to as theme-based. 4 Keep it Simple.
An effective productstrategy is key to successfully create, enhance, and manage a product. There is no point in worrying about the product details and writing user stories if a sound productstrategy is missing. But what exactly is a productstrategy? Four Artefacts.
This article assumes that you are familiar with the productvision board or the key elements of a productstrategy : market, value proposition, standout features, and business goals. Vision Captures Product Idea or Business Objective. Additionally, such a vision is hardly inspiring.
Listen to the audio version of this article: [link] What Information Should a ProductStrategy Provide? I like to think of the productstrategy as a high-level plan that helps you realise your vision and that answers the following four questions: Who is the product for?
Traditionally, strategy and execution are often viewed as separate, sequential pieces of work that are carried out by different people. For example, a product manager might determine the productstrategy and one or more development teams might be tasked with executing it. I call these outcomes product goals.
“What is your ProductStrategy? YOU NEED A STRATEGY.” When I replay this scene in my head, I can hear the CTO very audibly yelling (slash pleading) with our product team. We had been experimenting towards a very concrete goal for two months, and had made a lot of progress. This isn’t a strategy, this is a plan.
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