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The core focus of these activities is on thorough market research, continuous customer engagement, and strategic product development. We explored the 19 essential activities that define successful software product management today. Why study the 19 key activities of software product managers?
According to the American CustomerSatisfaction Index , with an ACSI score of 78.0, overall customersatisfaction in America was the highest it has ever been in Q1 2024. However, while some companies have managed to improve their customersatisfaction levels and benefit from it, many have not.
Why Traditional Product Communication Doesnt Stick Heres the reality: most product communication doesnt land. PMs are often tasked with aligning stakeholders, guiding engineering teams, and championing the customer. Customers dont care about data structures. Run it by a few customers. They care about impact.
The key isnt just understanding users but unlocking insights that lead to solutions they cant live without. Product discovery is critical in identifying workflows, pain points, and user goals that shape successful products. Using structured product discovery questions , teams uncover insights critical for success.
How Companies Are Funding User Research in 2025: Insights from the User Interviews Research Budget Report User Interviews 2025 Research Budget Report is a crucial resource for understanding how modern organizations are approaching the financial side of user research.
Your user signs up on the web but ignores the onboarding flow and never returns. Or they never install the mobile app and miss half the product experience. Or you send them a follow-up email, but it misses the mark, mentioning features the user never tried out.
What happens when you build a product or service around what you think potential customers want, only for them to buy something else? For starters, it shows you dont know your customers well enough. But worse than that, it leads to lower revenue, failed products, and plummeting customer loyalty.
Achieving and Scaling Product-Market Fit: A Guide for Product Managers in Mid-to-Large Tech Companies Introduction As product managers in mid-to-large technology companies, you’re no stranger to the challenges of maintaining and scaling product-market fit (PMF).
BMC components Customer segments: Different groups of people or organizations that your business aims to serve. Value propositions : The products or services that create value for each customer segment. Channels: How your company communicates with and reaches its customer segments to deliver the value proposition.
The competition for customer attention in app stores is intense , to say the least. million apps on Google Play for Android users to choose from and 2 million on the Apple App Store for iOS users, user engagement is being pulled in a million directions (literally). Try to understand what the in-app user journey is like.
Through case studies, statistical evidence, and methodological frameworks, I aimed to establish how systematic user research can positively impact key business metrics, from acquisition to referral. UX Research provides this additional layer of insight, transforming numbers into actionable insights.
Did the user discover a core feature? 8 Best mobile app user retention strategies in short If you want a quick overview before diving in, here are my favorite mobile app retention strategies. Contextual onboarding: Show only whats relevant to help users reach value fast. Users feel understood right away.
You’ll help define the most relevant local payment methods to build (breadth) and aspects of payment methods to invest in (depth) to deliver the best outcomes for Stripe users. A professional with strong analytical skills, capable of leveraging data insights to drive strategic decisions. Who would be the best fit for this job?
For B2B SaaS companies with at least monthly releases, keeping users informed and engaged is no small feat—and I’ve been there. When managing product updates for Usersnap, I faced some familiar challenges: updates scattered across emails made it tough to track changes, leading to low open rates and click-through rates. Let’s dive in!
What is your biggest lifecycle marketing challenge right now? Understanding your main goal helps in finding the right lifecycle email marketing examples and strategies. See How Userpilot Can Help Lifecycle email marketing is about responding to customers’ needs and problems across every stage of the customer journey.
Your app experience makes or breaks user loyalty: the slightest improvement can boost retention and revenue. Friction points, like confusing onboarding or sluggish navigation, can turn new users into churn statistics. Userpilot is a no-code digital adoption platform that unifies mobile and web engagement, analytics, and feedback.
Many product teams know this feeling: mobile user retention is dropping, even after big updates and splashy feature releases. Ive seen various online forum discussions where people often share short-term fixes like heavy marketing or minor feature tweaks, hoping to retain more users. How do you calculate user retention?
Frustrated sessions and frustrated users. Studies even show 88% of users are less likely to return after a bad experience, and 13% will tell at least 15 people about their frustration. To diagnose and fix user frustration, you need product analytics that goes beyond surface-level metrics. We all have them.
Mozilla: Director of Product, Firefox Growth Firefox is used by hundreds of millions worldwide, and the Director of Product for Growth plays a critical role in the product management team. A product leader ready to take on a challenge to grow a long-standing underdog product. A risk-averse Product Manager.
What are the right questions to ask your customers to understand user sentiment ? It’s crucial to listen to the voice of the customer and let their feedback guide your company’s growth and sustainability. And to do that, you must ask the right customersatisfaction survey questions.
Knowing how to measure customersatisfaction is the key to unlocking insights that improve user sentiment , boost customer retention, and speed up growth. In this article, we cover: Why you need to measure customersatisfaction. The key metrics involved in customersatisfaction.
Wondering how to improve customersatisfaction scores and foster long-term success for your SaaS business? Customersatisfaction has become critical for any SaaS business as customers have increasingly competitive options. Send CSAT surveys to measure overall customersatisfaction with your product.
Recently, there’s been a great deal of discussion around the topic of ‘customer centricity’. A customer-centric approach focuses on providing a positive customer experience to drive profit and gain competitive advantage. There is one key tool used by successful customer-centric businesses that most product managers disregard.
Net Promoter Score (NPS) is one of the most popular and effective ways to measure customersatisfaction and loyalty in a SaaS business. In this article, we’ll cover what an in-app NPS survey is, how to calculate it and measure user sentiment. You’ve landed in the right place. What is an in-app NPS survey?
Collecting and using productfeedback to influence decisions can lead to a better customer experience (CX). This is particularly important because, according to the PWC Future of CX report, 75% of Americans decide to buy a product over others based on the CX alone.
What makes a productfeedback form work? It’s the ability to collect customers’ feedback and insights , which gives you a better understanding of how to make a better product. A productfeedback form lets you gather userfeedback about your product.
If you’re wondering what different types of customerfeedback are and how to collect them, you’re in the right place! In this article, we look at 13 different ways to collect feedback that product managers can leverage to gain a deep understanding of customer needs and make informed product decisions.
In previous episodes, we’ve talked about how customerfeedback and cross-team collaboration play a crucial role in the features and updates we build here at Intercom. Or rather, two – conversation topics and custom reports. Orinna Weaver – Senior ProductMarketing Manager. Rati Zvirawa – Product Manager.
Looking to leverage the productfeedback survey template to gather valuable insights from your customers? Crafting an effective productfeedback survey requires careful consideration. You want to ask the right questions in the right way to extract meaningful user sentiment insights.
Want to understand what customers think and how they behave in your product ? If so, you need to invest in the right customerinsight tools. These tools are perfect for providing valuable customerinsights to make product improvements and optimize your customer experience.
Customerfeedback can be a goldmine of valuable insights for SaaS companies seeking growth. But how does one actually go about collecting feedback , prioritizing it, and using it to make key product decisions? Valuable feedback usually comes from power users or those who are well-versed with your product.
What is customerinsight, and why is it essential for SaaS companies? As a product manager, you should collect customerinsights to understand how users feel about your products and services. What part of the user journey makes them happy or upset? are examples of active feedback.
Do you have a process in place to automate customerfeedback collection? If you don’t, you should get started right away to collect the maximum amount of user data and minimize the work hours required to set up feedback collection. Automation is crucial for taking a customer-centric approach to product growth.
Closing the customerfeedback loop is an important practice for SaaS companies as it’s often the thin line between churn and customer retention. Do you collect feedback and user sentiment regularly and act on insights? Even if you don’t make changes, still acknowledge that you received the feedback.
Productmarketing metrics are key for understanding and optimizing the performance of your product. They help you measure success, identify areas for improvement, and align your product management strategies with your overall business goals. Time-to-value : Tracks how quickly users realize the value of the product.
Looking for a customer behavior analysis example to see how you can extract valuable insights? In this article, you will also learn how to conduct customer behavior analysis step-by-step and how Userpilot analytics can help. To gain meaningful insights, the analysis should focus on specific user segments.
Customerfeedback is like a window into your customers’ minds. It allows you to understand their pain points, needs, and desires so that you can build better products that satisfy genuine market demands. TL;DR Customerfeedback is the data you get from your users about your product and their experience.
Any product manager should know how to quickly put together a comprehensive customerfeedback form: they’re a secret weapon for unlocking deep userinsights and gathering quality feedback. TL;DR A customerfeedback form is a way to gather customerfeedback in a structured way.
As a result, we’re looking to start rich dialogues with lots of different people: prospective customers who are talking to Sales, existing customers who are solving issues with Support, and customers who have left for alternative solutions or for other reasons. Unlocking the power of feedback.
Whether good or bad, customerfeedback benefits your business in many ways. Attention to user sentiment transforms your company into a customer-centric business, setting it up for continued success. In this article, you'll learn: What customerfeedback is. What is customerfeedback?
TL;DR Product evaluation surveys are customer research tools used to assess how users feel about your product experience at different stages of the customer journey. They help the product manager track changes in user sentiment, help them gather feedback , and understand customer needs.
If you wanted to know your customers’ gripes and praises in the past, you had to assemble a series of questions anticipating their possible answer. It’s all part of a customer-centric philosophy that emphasizes empathy and self-awareness over a staid corporate vision. But there’s a better way now. Short on time?
Now, imagine applying this level of understanding and customization to your marketing strategy. A customer-led marketing strategy is about transforming your approach to reflect the same level of personalization. It helps build customer retention and brand loyalty. What is customer-led growth?
Do you know which user experience survey questions to ask? The right ones can give you data that uncover insights such as user sentiment and the like. This post lists the different questions to ask users on your survey concerning their experience with your software. What are user experience surveys?
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