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The core focus of these activities is on thorough market research, continuous customer engagement, and strategic product development. We explored the 19 essential activities that define successful software product management today. Why study the 19 key activities of software product managers?
Listen to the audio version of this article: [link] A ProductStrategy System The productstrategy system in Figure 1 consists of four main parts: people, processes, principles, and tools. Having said this, the system in Figure 1 captures the specific productstrategy approach Ive created. [1]
Productside | Product Management Courses & Training How WellNest Rebooted ProductStrategy (eBook Preview) When product teams get stuck in backlog chaos, stakeholder noise, and reactive shipping, its not a process problem. Its a productstrategy problem. Thats where the Productside Blueprint comes in.
2] Market Research AI-based tools can discover user and customer trends using predictive analytics. This can help you create a new strategy and evolve an existing one. 4] Product Performance and KPIs AI tools can continuously monitor how much value a product is creating and recommend improvements.
Speaker: Christian Bonilla, VP of Product Management at UserTesting
Every product team wants to build things users love. It’s why breakthrough products rarely happen by accident. Rather, they start with a strong productvision. Getting that vision right is one of the most important responsibilities of the product team. The goal may sound simple, but it’s hard to do.
The company operated a software platform for their call center, managing customer communications while ensuring compliance with state regulations. As VP of Operations, Kim worked with third-party engineering consultants to improve the platform’s ROI and customer outcomes.
As Product Managers and Product Leaders, it’s easy to get caught up in the day-to-day grind of feature releases, bug fixes, and userfeedback. But amidst this whirlwind of activity, how do successful product teams stay focused on what truly matters?
In our latest Productside webinar, Becoming an Effective Product Management Leader , Principal Consultants Roger Snyder and Kenny Kranseler delivered a no-nonsense roadmap for new leaders who want to nail their first 90 days (and beyond) and get the tools on how to become a product management leadereffectively. Roger : Absolutely.
From handling feature requests that lack customer validation to managing unrealistic expectations, we’ll discuss practical strategies to maintain alignment and avoid common pitfalls. Through these insights, you’ll be better equipped to handle the pressures of managing up and leading your product toward success.
Instead of acting as a sole decision-maker, today’s product managers need to excel at facilitation, stakeholder collaboration, and building trust across teams. She now runs her own consultancy, helping CEOs scale their companies by transforming productvision into measurable business growth.
Before Wiz, Raaz led security products at Microsoft, including Azure Sentinel. This openness encouraged deeper discussions within the team and helped clarify the project’s direction, ultimately aligning everyone on the vision. If you can’t sell the product yourself, it’s unlikely someone else will.
But, it’s usually challenging to assess what’s the right way to go about it – how much of iteration should be that from userfeedback versus founder’s vision for the product? And, how do you also tell the difference between what feedback to incorporate?
At Headspace back in 2016, we had established our product roadmap and success metrics and our mission and vision, but teams were still confused about why we were working on the projects we chose. I worked closely with a seasoned board member to trace this back to a lack of productstrategy—both articulated and aligned.
The key isnt just understanding users but unlocking insights that lead to solutions they cant live without. Product discovery is critical in identifying workflows, pain points, and user goals that shape successful products. Using structured product discovery questions , teams uncover insights critical for success.
Since then, market dynamics have shifted, competitors have launched new capabilities, and your customers needs have evolvedbut your team is still marching toward that old roadmap. Similarly, Netflix constantly experiments with new ideas and adapts based on user behavior, ensuring they stay ahead by embracing change.
Brought to you by: • Enterpret —Transform customerfeedback into product growth • BuildBetter —AI for product teams • Wix Studio —The web creation platform built for agencies — Shaun Clowes is the chief product officer at Confluent and former CPO at Salesforce’s MuleSoft and at Metromile.
Building trust with stakeholders isnt just a nice-to-haveits essential to preventing failed product launches due to poor stakeholder management. Without trust, even the most well-thought-out productstrategies can face pushback, leading to misalignment, delays, and increased risks.
Market Research: From Manual to Machine-Learned Market research has always been a cornerstone of productstrategy. What AI Brings to the Table: NLP-powered sentiment analysis : Tools like MonkeyLearn and Lexalytics parse thousands of reviews, tweets, and support tickets to extract user sentiment at scale. AI flips the script.
Best metrics for measuring product success Are you measuring what truly matters? Product sense is a blend of art and science covering internal and external factors. It’s great if customers are signing up for your free trial at rates exceeding expectations. Technology and customer needs are never static.
How to Conduct a Competitor Analysis: A Practical Guide for Product Managers By Adrienne Tan A competitor analysis is one of the essential activities you should undertake before launching a new product or business. Importantly, competitor analysis is not the same as a product comparison.
From Raw Data to Clarity — Cleaning, Sorting, and Synthesising Insights Part 4 (of 5) of the UX Research Playbook series Synthesising qualitative data is similar to reaping the harvest after the diligent effort poured into research — it’s the step where hard work blossoms into meaningful insights. Mural , Miro , etc.) is recommended.
For product managers, this complexity means adopting a more strategic approach to ensure your product meets customer needs, aligns with organizational goals, and delivers measurable value. Use this data to gain detailed insights into your target segments, emerging trends, and customerfeedback.
This means you can now seamlessly link company-wide goals to team-specific objectives, ensuring every level of your organization is working in harmony towards the same overarching vision. Complementing this feature, we’ve also introduced the ability to connect roadmap items to multiple objectives in the Strategy module.
In this role, you will leverage your extensive experience turning ambiguous problems into clear and actionable deliverables, aligning internal and external leaders on a shared, ambitious vision. Someone who thrives in ambiguity and can translate complex problems into clear, actionable strategies.
Intelligent applications harness AI to deliver personalized, adaptive, and data-driven user experiences that surpass traditional functionalities. Refine your intelligent app vision AI-driven initiatives often uncover unexpected challenges or opportunities. However, realizing this upside can come with significant challenges.
They drive alignment, translate strategy into action, and make bold decisions that balance customer value with commercial outcomes. It’s not just about building the product right. It’s about building the right product—at the right time—for the right impact. THEN – ProductVision: Where are we going?
The rise of intelligent product development powered by AI and now agentic workflowscalls for a new kind of operating model: one that is agile, continuous, insight-driven, and AI-augmented. What is intelligent product development? You can simulate user interactions with LLM personas. This isnt a futuristic concept.
Salesforce: Senior Product Manager – Mobile Integrations Lead Salesforce’s office. Salesforce Field Service is a market leader with customers including many Fortune 500 companies. Their customers rely on their offline-first mobile app to guide them through complex fieldwork. Who would be the best fit for this job?
Lucid Softwareâs Chief Product Officer Dan Lawyer offers a metaphor that reframes how we think about productstrategy and product roadmap disruption, direction, and progress. The sail: Stands for strategy and roadmaps â the elements that must be constantly adjusted to maximize momentum.Â
Meta Manager, Product Data Operations Meta office. Meta is looking for an Operations leader to join the Product Data Operations (PDO) team. PDO provides data and insights that power machine learning and AI, at the core of all Meta products. Here’s a highlight reel of the coolest openings right now: 1.
Mozilla: Director of Product, Firefox Growth Firefox is used by hundreds of millions worldwide, and the Director of Product for Growth plays a critical role in the product management team. A product leader ready to take on a challenge to grow a long-standing underdog product. A risk-averse Product Manager.
It requires a strategic vision, a robust execution plan, and most importantly, alignment with broader business objectives. Below, eight leading industry leaders share their insights. The ability of AI to streamline processes, optimize customer experiences, and create new revenue streams is profound.
This article assumes that you are familiar with the productvision board or the key elements of a productstrategy : market, value proposition, standout features, and business goals. Vision Captures Product Idea or Business Objective. Additionally, such a vision is hardly inspiring.
An effective productstrategy is key to successfully create, enhance, and manage a product. There is no point in worrying about the product details and writing user stories if a sound productstrategy is missing. But what exactly is a productstrategy? Four Artefacts.
Listen to the audio version of this article: [link] What Information Should a ProductStrategy Provide? I like to think of the productstrategy as a high-level plan that helps you realise your vision and that answers the following four questions: Who is the product for?
Traditionally, strategy and execution are often viewed as separate, sequential pieces of work that are carried out by different people. For example, a product manager might determine the productstrategy and one or more development teams might be tasked with executing it. I call these outcomes product goals.
Listen to the audio version of this article: [link] ProductStrategy Discovery Explained What is productstrategy discovery? More precisely, it is the process of developing a productstrategy whose implementation will likely create the desired value and impact.
I became a product manager because I wanted to take a more strategic role at my company. First, I did not know how to frame, develop and present productstrategy in a systematic way, and second, as a startup, my company has not historically had a good track record of strategy being developed outside of senior management (read: founder).
Truly understanding your customers and finding ways to improve your product is an overwhelmingly daunting task. Customer discovery is key to informing productstrategy and there is a mountain of techniques and methods available for conducting customer discovery. Customer needs. Market knowledge.
Listen to the audio version of this article: [link] 1 No Strategy The first and most crucial mistake is to have no productstrategy at all. When that’s the case, a product is usually progressed based on the features requested by the users and stakeholders. The strategy is therefore either too big or too narrow.
A four-layer framework to create a winning productstrategy Today we are talking about creating productstrategy. Bob is the author of the book Creative Strategy Generation. I first heard of Bob when he was the president of Sequent Learning, the product management training company.
Tips for creating customer use cases – for product managers Today we are talking about how to create and use customer use cases to guide product design. Our guest is Dr. Lilac Muller, VP of Product Management at Kymeta Corporation. 8:36] How do we create a customer use case?
a clear and compelling vision. from ‘ Drive’ All top product leaders know the importance that vision plays in the success of a product. Sometimes the ProductVision was something spoken by a visionary leader, but unseen. Or worse of all, sometimes there was just no ProductVision at all.
For example, ensure that the individual’s role and responsibilities are clear; help the person grow as a product professional, be it by coaching and mentoring them or by encouraging them to attend training courses; offer clear and helpful feedback and hold them accountable for meeting agreed goals.
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