Remove Customer Satisfaction Remove Market Research Remove Resources
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519: Product verification, most important of the 19 activities of product management – with Nishant Parikh

Product Innovation Educators

The core focus of these activities is on thorough market research, continuous customer engagement, and strategic product development. Market Research As software product managers navigate the complex landscape of product development, market research emerges as a crucial first activity.

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513: What product leaders need to know about making new product development work – with Jack Hsieh

Product Innovation Educators

He explains how the company handled three distinct product lines: Smartphones High-end feature phones Low-end feature phones This experience taught him important lessons about resource allocation. The overlapping work schedule only provided 190 days per year for full team collaboration, making resource planning especially important.

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529: Is this the best AI-powered market research approach? – with Carmel Dibner

Product Innovation Educators

Even in highly functional categories like home heating and cooling systems, emotional needs like “feeling like a responsible homeowner” or “not feeling like I’m throwing money down the drain” are important to customer satisfaction. Carmel is passionate about the intersection of psychology and business.

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The Customer Service Gap Model

BrainMates

It’s not just about creating a great product—it’s about ensuring the entire customer journey, from initial interaction to post-purchase support, exceeds expectations. For product managers: Conducting market research, analysing customer feedback, and staying close to the voice of the customer are key strategies to close this gap.

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529: Is this the best AI-powered market research approach? – with Carmel Dibner

Product Innovation Educators

Even in highly functional categories like home heating and cooling systems, emotional needs like “feeling like a responsible homeowner” or “not feeling like I’m throwing money down the drain” are important to customer satisfaction. Carmel is passionate about the intersection of psychology and business.

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Maximizing Insights by Leveraging the Benefits of Integrating Market Research and User Research

The Product Coalition

Photo by Dylan Gillis on Unsplash Market research and user experience research (UXR) are often confused as being the same thing, but they are actually distinct fields with their own goals and methods. To choose the appropriate research method for the business, it’s important to clarify the problem we are trying to solve.

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9 Marketing Research Methods to Refine Your Marketing Strategy

Userpilot

What are the different marketing research methods product marketing teams can use to inform their strategies? You will also learn about different types of market research and how to conduct it step by step. They also enable targeted user engagement and improve the effectiveness of marketing campaigns.