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The ultimate marketing technology stack for 2019

Intercom, Inc.

The “shiny penny” approach (focus all your attention on the hottest tools in the market) or “head in the sand” approach (fall victim to analysis paralysis and avoid choosing any tools) are no longer viable. What is a marketing technology stack? Alternatives: Microsoft BI, Looker. Alternatives: SalesLoft.

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Linking Strategy, Insights, & Execution: Jake Johnson on Product Ops at Drift

Amplitude

I was kind of half in corporate strategy and half in product strategy, which meant I was aiding the product teams. I was creating a lot of dashboards, doing a lot of analytics - almost like an internal consulting role. On one hand, you’ve got the tactical aspect that would include something like dashboarding.

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How to Become a Product Analyst [+Tools and Resources]

Userpilot

Carrying out extensive market research to identify patterns and trends that serve as pointers for product strategies. Monitoring the product market performance and proposing necessary changes. Assist in developing the product roadmap, aligning it with company goals, market trends, and customer requirements.

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Why marketers should choose Mixpanel over Google Analytics 4 (GA4)

Mixpanel

And with GA4’s cardinality limits, its most powerful reports only support a maximum of five dimensions on 10 metrics, meaning large queries have to be outsourced to external data tools like BigQuery or Looker Studio. GA4 is primarily built for marketing teams, and it doesn’t offer many collaboration/productivity features.

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How to onboard a new PM or your own manager

People-First Product Leadership

Leaders and Managers Engineering names + area(s) of focus Data science names + area(s) of focus Design (including product design, research) names + area(s) of focus Other product team leaders + area(s) of focus Trust / legal / security names Strategic partners <contacts at strategic partners> Your team Product Managers + area(s) of focus Product (..)