Choosing Features for an MVP with JTBD
Published in
8 min readSep 20, 2018
This post was originally published on thrv.com and written by Breena Fain from an interview she and I conducted with JP Luchetti.
Coming up with the right set of features for an MVP is a pressure-filled task. If your MVP doesn’t succeed, convincing anyone to continue investing in your product (or company) is an uphill battle. Your team’s once strongly held opinions are revealed to be guesses and…