Productside

APRIL 30, 2025

Power 4: Strategic Influence (Data-Driven > Hippo-Driven) Every PM has faced it: an executive barrels in with a must-have request, and suddenly your roadmap is on fire. In the poll Tom ran during the session, 65% of attendees said they influence with data. Because strategy isnt just about having the right answer.

Product Research 177

Product Research Weak Development Team Research Software Product Management 177

Userpilot

MAY 27, 2025

Strategic growth experience: Demonstrated ability to drive the growth of a consumer product, with a focus on increasing engagement, retention, activation, and creating growth loops in the product. Data-driven decision-making: Strong analytical skills, with the ability to use data to drive decision-making and measure success.

Analytic Tools 52

Analytic Tools Research Software Feedback Software User Testing 52

Product Innovation Educators

SEPTEMBER 2, 2024

Why market research is product managers’ secret ingredient for successful products Watch on YouTube TLDR Market research is a key part of product development and management. Introduction In the world of product management and innovation, market research is like a compass.

User Testing 280

User Testing Product Research Market Research Research Software 280

The Product Guy

OCTOBER 9, 2018

I became a product manager because I wanted to take a more strategic role at my company. First, I did not know how to frame, develop and present product strategy in a systematic way, and second, as a startup, my company has not historically had a good track record of strategy being developed outside of senior management (read: founder).

Weak Development Team 326

Weak Development Team Product Strategy Strategy Development 326

The Product Coalition

JUNE 28, 2022

Market research is the process of gathering information about your business's buyer personas, target audiences and customers. Market research also helps to provide a deeper understanding of the varying market factors, such as the nature of the market, the problems of the users, and the value of what you are building.

User Testing 158

User Testing Market Research Product Research Research Software 158

Roman Pichler

AUGUST 11, 2020

This article assumes that you are familiar with the product vision board or the key elements of a product strategy : market, value proposition, standout features, and business goals. 94, How to Lead in Product Management , pp. Solution : Focus on the why : Ask why people would want to use the product.

Vision 348

Vision User Testing Product Research Research Software 348

Melissa Perri

JULY 23, 2024

I look at four dimensions for robust Product Organizations: Product Organizational Design Product Strategy Product Operations Product Culture Inside each of these are a few capabilities that are then broken down further into sub-capabilities that help me pinpoint where the issues are.

Weak Development Team 250

Weak Development Team Product Research Research Software Feedback Software 250

Melissa Perri

JANUARY 4, 2020

We started to realized that product management was not just about specs. -- 2013: "We should build this because I said so." 2019: "Do we have data to prove that is the right way to go?" Teams and executives turned to data-driven decision making, and the tools and software followed. -- So what does that mean for the next 10 years?

User Testing 386

User Testing Data Visualization Research Software Feedback Software 386

Userpilot

JULY 24, 2024

Launching a product without a well-defined product strategy framework is similar—you risk wasting resources without a clear path to success. So, how do you outline a product strategy framework that is the foundation of product-led growth ? Product strategies help you design and grow your products.

Data Visualization 111

Data Visualization Framework Product Strategy Analytic Tools 111

The Product Coalition

DECEMBER 6, 2023

The Critical Role of Product Strategy When Money Is Scarce (Part 1 — Seed) A good product strategy is something every company needs. Here is how a product strategy can help you create business results, even when the market is not in your favor. Product strategy is such a vague term for most people.

Product Strategy 146

Product Strategy Research Software Strategy User Testing 146

Userpilot

AUGUST 8, 2024

Crafting a winning product strategy is crucial for SaaS success, and finding the right product strategy example can provide all the inspiration you need. This article provides concrete examples of different product strategies employed by SaaS companies. Book a demo to learn more.

Analytic Tools 105

Analytic Tools Feedback Software Research Software Product Strategy 105

Product Innovation Educators

OCTOBER 14, 2024

The future of product management will involve using more AI tools, like advanced language models and creating fake data for testing. He advises using AI as a starting point, but always reviewing and refining the output to ensure it aligns with product strategy and organizational goals.

Artificial Inteligence 243

Artificial Inteligence Research Software Data Visualization Reporting Tools 243

Mind the Product

MARCH 20, 2020

Start today, by analysing all the information available – customer and user research, market research, and user data. Portfolio and product strategy. Here’s are some of the things you should analyse: Business data and insights. Customer and market insights. Preparing for the C-Suite.

User Testing 253

User Testing Product Research Customer Feedback Customer Experience 253

Userpilot

OCTOBER 6, 2022

What is data product management? How is it different from product management ? Data product management is the discipline of collecting and analyzing data to develop and improve products. Data products are built around advanced data processing, AI, and machine learning.

Data Visualization 98

Data Visualization Customer Feedback User Testing Analytic Tools 98

Roman Pichler

FEBRUARY 2, 2021

Before the advent of agile frameworks like Scrum , a product person—the product manager—would typically carry out the market research, compile a market requirements specification, create a business case, put together product roadmap, write a requirements specification, and then hand it off to a project manager.

Agile 280

Agile Product Research User Testing Feedback Software 280

The Product Coalition

AUGUST 3, 2023

How to Achieve Success in Your Product Strategy In today’s rapidly evolving market, having a clear product vision and a well-defined strategy is essential for the success of any tech product. A compelling product vision is a guiding light, providing direction and purpose to the development process.

Vision 148

Vision Product Research User Testing Roadmap 148

Roman Pichler

OCTOBER 6, 2020

It is therefore important that you carry out continuous product discovery. This includes the following activities: Review the product performance using the appropriate key performance indicators. Analyse the data collected to understand how your product is doing. Do the metrics show a positive, flat, or negative trend?

Product Research 296

Product Research Technical Review Feedback Software Research Software 296

Alchemer Mobile

APRIL 11, 2018

Editor’s note: As a follow up to the article from Ashley Sefferman that was written for the 280 Group blog last month, this month we’ve invited Roger Snyder from 280 Group to discuss how to turn the data these metrics provide into real insights to better manage your product strategy. Now It’s Your Turn! Now It’s Your Turn!

Data Visualization 140

Data Visualization Customer Experience Research Software User Testing 140

Userpilot

JUNE 17, 2024

Understanding how to analyze survey data doesn’t have to be complicated. With the right survey questions, you can gain insights into what your customers like and dislike about your brand, products, and services. TL;DR Survey data analysis is the process of turning raw data into insights that can help you improve your business.

Data Visualization 105

Data Visualization Product Research User Testing Analytic Tools 105

Userpilot

APRIL 19, 2024

Looking for the best way to do market research? From framing your initial question to extracting valuable customer insights, we’ll walk you through the lean market research process step-by-step. Get ready to empower your decisions with real-world market intelligence. Why should you do market research?

Research Software 52

Research Software User Testing Market Research Data Visualization 52

The Product Guy

OCTOBER 8, 2024

To navigate these dynamics successfully, consider the following: Influence and Power Structures : Senior leaders like CEOs or VPs often have significant influence over product decisions. Their directives may override data-backed insights or customer needs, leaving PMs to balance the demand for quick wins with long-term product strategy.

Customer Feedback 150

Customer Feedback Data Visualization Product Management Product Manager 150

Product Innovation Educators

SEPTEMBER 6, 2021

What product managers need to know about positioning products to create value. Today we are talking about how market segmentation is done and how it impacts product pricing. To help us with the details, a product strategy and pricing expert is joining us, Dan Balcauski. 2:05] What is product strategy?

Marketing 156

Marketing User Testing Research Software Product Research 156

The Product Coalition

MARCH 24, 2021

Figure 1: Technolgoy Adoption Life Cycle Explore the Battlefield Geoffrey Moore suggests in his book “Crossing the Chasm” to create different target customer scenarios and select the target niche market based on a scoring system. As we do not have yet data available from live customers?—?or or at least, not very many of them?—?we

User Testing 158

User Testing Research Software User Friction Customer Experience 158

Product Talk

APRIL 17, 2024

Customer Centricity Is Key to Product Culture at Doodle Stephanie: Yes, that was one of the reasons why I didn’t doubt a single second that we were ready for discovery as well because we’ve done a pretty decent job. We had a really good data team and the data team was gearing up in order to provide better data to all teams.

Product Research 311

Product Research User Testing Data Visualization Research Software 311

Userpilot

AUGUST 18, 2024

According to Ant Murphy, the reason is simple, you don’t have a prioritization problem, you have a strategy problem. We explain how to create a successful product strategy, the role of product strategy in prioritization, and how to align your prioritization efforts with your strategy.

Data Visualization 105

Data Visualization Strategy User Testing Product Research 105

Userpilot

JULY 22, 2024

Here are the steps to develop your positioning effectively: Conduct thorough market research. Gather data through focus groups, surveys , interviews, and experiments to build accurate, data-driven user personas. Design an effective product strategy. Conducting market research surveys with Userpilot.

Research Software 103

Research Software Positioning Data Visualization Definition 103

Userpilot

OCTOBER 17, 2023

Therefore, they are vital for effective product strategies and ensure resource allocation aligns with customer needs. That said, let’s go over what type of data you can collect and explore some customer insights examples you can learn from.

Data Visualization 103

Data Visualization Analytic Tools Research Software Feedback Software 103

Product Innovation Educators

SEPTEMBER 1, 2017

How product managers can avoid bias. A colleague recently told me about the overt biases of a market researcher he worked with. In this case, the researcher admitted that he focused on data that helped him defend his perspective of product strategy and ignored data that didn’t support his position.

Data Visualization 121

Data Visualization Customer Feedback Product Management Product Manager 121

Userpilot

SEPTEMBER 14, 2023

Product management focuses on the overall strategic direction and champions the product inside the organization. Product marketing, on the other hand, promotes the product to the outside world. What are the responsibilities of product managers? The product manager role is very complex.

Product Research 104

Product Research User Testing Research Software Feedback Software 104

Userpilot

JULY 25, 2024

Here’s a breakdown of your core responsibilities: Product Strategy Development : Assist in crafting and executing product strategies aligned with company goals and market needs. Read more on product strategy. Learn how to conduct effective market research.

User Testing 94

User Testing Analytic Tools Data Visualization Feedback Software 94

Userpilot

OCTOBER 25, 2022

In the article, we’re looking at the responsibilities of strategic product managers and how they can use data effectively to shape product strategy and deliver delightful experiences to users! Product strategy defines who we are building for, what to build, and how to build it.

Product Research 98

Product Research User Testing Customer Feedback Research Software 98

The Product Coalition

APRIL 7, 2021

Today, it’s a one-stop software development company that aims to solve business challenges with cutting-edge technology and data-driven research.

Research Software 149

Research Software Feedback Software Artificial Inteligence User Testing 149

Userpilot

JULY 29, 2024

ProductPlan excels in planning, visualizing, and communicating product strategies , notably through creating a comprehensive product roadmap. Statista is a premier data research platform offering extensive statistics, market research reports, and industry studies for detailed research.

Analytic Tools 105

Analytic Tools Feedback Software Research Software Data Visualization 105

Userpilot

NOVEMBER 30, 2023

Your colleagues, especially customer-facing ones, can offer valuable insights into unmet user needs and shifts in the markets. Market research techniques, like industry-specific surveys and customer segmentation analysis, can help you find underserved user groups in the market. Spotting market gaps: keyword research.

User Testing 105

User Testing Data Visualization Feedback Software Research Software 105

Userpilot

JULY 17, 2024

The right persona examples can help you guide effective product strategies, ensuring that your offerings meet the needs and expectations of your users. Let’s explore: What a persona is and its importance in product management. Collecting high-quality data for personas ensures they are based on real user behaviors and needs.

User Testing 105

User Testing Research Software Data Visualization Feedback Software 105

Userpilot

MAY 5, 2022

Product managers monitor and control the product lifecycle while ensuring there is the right corporate environment for its development. Generally, the product manager is responsible for the product strategy while the project manager – for its implementation. What is product management?

Product Research 98

Product Research User Testing Research Software Feedback Software 98

Userpilot

AUGUST 12, 2024

Now, let’s explore 5 product concepts of the Product Operating Model: Product culture : The collective mindset focused on customer feedback , innovation, collaboration, and continuous improvement for product excellence. For example, you can use our NPS response tag to identify common issues among detractors.

Feedback Software 105

Feedback Software Analytic Tools Research Software Product Research 105