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3 Methodologies to Making Data the Heartbeat of Your Business

280 Group

The more your business leverages data, the better equipped you are to operate efficiently, make informed decisions, and develop products and services that meet the needs of your customers. But how do you best leverage various types of data to your greatest advantage? Data-Driven, Data-Informed, or Data-Inspired?

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Mobile Test Automation Playbook

The Product Coalition

Manual testing of your mobile products is important and useful. Automated testing really assists with the efficiency here; being able to execute the same tests repeatedly, quickly and timely on a multitude of devices. What is Mobile Test Automation? Why do Mobile Test Automation? an app or website.

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SUNDAY REWIND: Data-driven blunders and how to avoid them

Mind the Product

How improper testing, too much data too often, and picking the wrong North Star metric can lead to data-driven blunders Read more » The post SUNDAY REWIND: Data-driven blunders and how to avoid them appeared first on Mind the Product.

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Pitting API Testing Against UI Testing

The Product Coalition

What is API testing? Before we get to the problem of identifying which of the two, API testing and UI testing, is easier or more difficult, we need to begin by defining them. If you’re a system tester, API testing brings your team a new way of testing the functionality of software which may be difficult to assess using the UI.

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The SaaS Guide to Conversion Rate Optimization

In this guide, you’ll learn: 7 detailed steps to infuse data-power into your conversion process. New ways to test, learn, and iterate to improve feature adoption. And, “Is the issue a technical breakdown, or is it the UX flow?”, then you’ve come to the right spot. How to define the right events.

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The 4 most important tools for data-first product development

Mixpanel

Of course, there are strategies for getting very helpful information from long-form user interviews , but some of the most consistent and reliable input for product developers comes from a data-first approach that’s powered by data-gathering tools. What exactly is a “data-first” approach to product development?

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Sharing Beta Test Data in Your Organization

Centercode

But there’s one sure-fire way to get more recognition for your beta tests — sharing your test data with others. The more disconnected your work is from others, the harder it becomes to see the good you’re doing. There are more teams that could benefit from it than you may realize.

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Best Practices for Creating Long-Lasting and Continuous Discovery Habits

Speaker: Teresa Torres, Internationally Acclaimed Author, Speaker, and Coach at ProductTalk.org

As a result, many of us are still stuck in a project-world rut: research, usability testing, engineering, and a/b testing, ad nauseam. Data shows that the best product teams are shifting from this mindset to a continuous one. These methods are better than nothing, but how can we improve on this model?

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100 Pipeline Plays: The Modern Sales Playbook

Use our proven data-driven plays to grow your pipeline and crush your revenue targets. Apply tested plays to your funnel - Use real-world scenarios, triggers, actions and expected results to improve your entire funnel. For the first time, we’re sharing the winning plays that took us from scrappy startup to a publicly traded company.

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The Ultimate Guide to Conversion Rate Optimization

In this guide, you’ll learn: 7 detailed steps to infuse data-power into your conversion process. New ways to test, learn, and iterate. And, “Is the issue a technical breakdown, or is it the UX flow?”, then you’ve come to the right spot. How to define the right events. How to shine a light on where customers drop off.

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How To Design Your Next Roadmap with Data-Driven Pit Stops Masterclass

Speaker: Sonia Singhal, Product Manager at eBay

These days, a simple A/B test can seem to incorporate the whole alphabet, and making a decision from that data isn't as easy as A, B, C either. How do we know we are testing the right thing? How can we shorten the time it takes to do the tests while gaining larger amounts of data?

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How To Build Data-Informed Products

Speaker: Tim Herbig, Director, iridion

As a product manager, you probably know specific ways to gather data to inform your product decisions, like the ever-popular A/B test. What about the times when it doesn't make sense to A/B test, because you have too small a sample size? Tim will discuss the line between being data-informed versus data-driven.

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Put Your Data to Work: The Complete Playbook

An interactive guide filled with the tools to turn your data into a competitive advantage. They rely on data to power products, business insights, and marketing strategy. We’ve created this interactive playbook to help you use your data to provide actionable insights that will lead to better business decisions and customer outcomes.

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Monetizing Analytics Features: Why Data Visualizations Will Never Be Enough

Think your customers will pay more for data visualizations in your application? Five years ago they may have. But today, dashboards and visualizations have become table stakes. Discover which features will differentiate your application and maximize the ROI of your embedded analytics. Brought to you by Logi Analytics.

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Turning Trial Users Into Successful Customers

Speaker: Daniel Foster, Strategy Lead, TechSmith & Vic DeMarines, VP of Product Management, Revenera

Join us for a discussion about experimenting with data-driven onboarding to boost customer experience during trials and drive business outcomes. TechSmith’s Snagit Strategy Lead, Daniel Foster, will share how he leveraged product usage data, segmentation, and targeted onboarding messaging to improve trial users’ experiences.