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Definition Playbook

The Product Coalition

So I asked the team to share the playbook we’ve used to help prepare them to begin Definition. Read on for the Definition Playbook written by Rebecca Monfries and Nathan Bruce. What is Definition? In some organisations, Definition is an isolated process completed all at once for multiple features or initiatives.

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The Definition of Product Management Is Shrinking. It’s Not Good!

Product Management University

The definition of product management has been changing and evolving over the past 10 years and I’m not sure it’s for the better. Structure Your Team for Customer Value First Here’s another disturbing trend that may be contributing to the shrinking definition of product management. Most of them are not our customers.

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How To Determine Market Definition and Sizing

bpma ProductHub

“Sizing a market opportunity has always been problematic. The most common academic tool for market sizing is TAM/SAM/SOM. Let’s start with some definitions. A market is a known set of buyers, typically a set of people or businesses. What is your current market share? The real challenge is precision.

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New User Activation Dashboard: Definition, Metrics, and Examples

Userpilot

There are seven metrics that you should include in your new user activation dashboard: Monthly New Sign-ups : Gauges marketing effectiveness and predicts product demand by measuring user sign-ups every 30 days. Plus, you can compare the figures month-over-month to spot seasonal trends or the impact of specific marketing campaigns.

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The Definitive Guide to Embedded Analytics

The Definitive Guide to Embedded Analytics is designed to answer any and all questions you have about the topic. Access the Definitive Guide for a one-stop-shop for planning your application’s future in data. Every application provider has the same goals: to help their users work more efficiently, and to drive user adoption.

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What Is SaaS Product Marketing: A Definitive Guide

Userpilot

Despite its growing popularity, many people are still unfamiliar with SaaS product marketing. A common question is: what is SaaS product marketing? And how is it different from traditional marketing? In this post, I will give you an overview of what SaaS product marketing is and what it entails.

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7 Ways Product Marketers Can Collaborate with Product Managers to Move More Product

280 Group

According to a recent 280 Group poll, only 32% of organizations currently have a defined Product Marketing Manager role. This position has gained traction in enterprise organizations over the past few years, and for good reason: Product Marketing is essential for getting the word out about a product and driving sales.