The Product Coalition

JULY 31, 2022

If you are on the journey toward product-market fit, you know it’s not easy. Every new product has its own fit to find. One of the hardest challenges of any product and any startup is of course reaching product-market fit. product-market fit under the hood. So here it is?—?product-market

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The Product Coalition

JULY 28, 2020

According to Customedialabs , the typical bounce rate for good performing e-commerce and retail products is 20%?—?45%, 45%, for B2B products it is 25%?—?55%, Interestingly, the bounce rate tells a lot whether you are close to your product/market fit or not. 55%, and for lead generation websites it is 30%?—?55%.

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User Testing Product Research Product Marketing Testing 147

The Product Coalition

OCTOBER 12, 2020

In our world, this would have been considered a great product strategy. As you are reading this, replace Ford’s car with your own product. The target audience in this case was very specific (although very wide, and that’s also an important part of product-market fit). Instead of being special, it was very specific.

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The Product Coalition

DECEMBER 6, 2023

The Critical Role of Product Strategy When Money Is Scarce (Part 1 — Seed) A good product strategy is something every company needs. Here is how a product strategy can help you create business results, even when the market is not in your favor. Product strategy is such a vague term for most people.

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The Product Coalition

JUNE 13, 2021

Product strategy is one of the most important tasks of the product leader, and definitely one of the hardest things to do. This should be your first step into product strategy. Since product strategy is so hard, many companies simply skip it. in detail?—?which

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Roman Pichler

APRIL 5, 2022

For example, a product strategy workshop might have the objective to identify the key changes required to achieve product-market fit. Contrast this with a sprint review meeting , which might help you determine if users can easily sign up for the product. Assess product strategy and adjust if necessary.

Product Management 318

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Product Innovation Educators

JANUARY 13, 2020

She currently leads Product Management at Obo, where she is working on agile product management software that aims to reduce the high failure rates for new products. Before Creative Cloud, we had a product called CS Live, which was a total failure. The Creative Cloud was a definite risk.

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Userpilot

MARCH 24, 2021

Defining your product strategy is the most important aspect of deciding to build something new. It helps your entire team rally around a vision and a set of outcomes, making sure everyone is aligned in reaching those product growth goals. What is a product strategy? How do you set a product vision?

Product Research 119

Product Research Onboarding KPIs Product Strategy User Testing 119

Mind the Product

AUGUST 3, 2017

Being the first product manager at a startup typically means being the 10th or 15th employee, and recognizing that – although product management has both tactical and strategic components – you’ll initially be more focused on tactics.

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Product Management University

AUGUST 15, 2023

If product priorities are shaped by market segment priorities instead of individual product needs, aren’t the priority debates just shifting from products to markets? It’s a logical question but the answer is a definitive no. Definitely yes but it’s not as complicated as you might think.

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Userpilot

AUGUST 14, 2024

Product-led design (PLD) is a business strategy for creating a user-centric product that drives customer success and acquisition through intuitive and valuable features. Product-led companies emphasize the product’s value as the main driver of growth.

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User Testing Product Research Customer Experience Onboarding KPIs 105

The Product Coalition

OCTOBER 26, 2020

Thinking and talking about the product definitely falls under this category. When it comes to the actual work products that product managers deliver: wireframes and user stories. Product Definition Itself Is Not Strategy So why do the CEOs say it is an important, strategic role?

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The Product Coalition

AUGUST 14, 2022

One seasonality that definitely happens but I don’t have a clear explanation why, is with accelerator programs. For some reason, most of them want my product strategy and product-market fit lectures during May and June, every year. Something definitely didn’t work.

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User Testing Feedback Software Product Research Customer Feedback 158

The Product Coalition

JUNE 18, 2023

It took me time to understand that I need to present myself as a product leadership coach and product strategy expert rather than a consultant. One other misunderstanding that was much harder for me to explain was related to how people understood the word ‘product’ in what I do. If you are only beginning, it’s clear why.

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Naming User Testing Weak Development Team Feedback Software 148

The Product Coalition

AUGUST 16, 2020

SplitShire-London-Collection-210062 When I work with companies on sharpening the value proposition and refining the product strategy, one of our information sources for the process is their existing customers. Who they are, why they chose to work with the company, what value they are getting out of the product, etc.

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User Testing Customer Experience Customer Feedback Product Strategy 183

Product Innovation Educators

MARCH 19, 2018

For example, people in an organization want product managers to be experts in customer needs but never leave the office to talk to them. [7:15] 7:15] What is the role of a product manager and how does that vary across organizations? There is no good working definition for the role of a product manager across the board.

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Research Software Product Management Product Manager Feedback Software 165

The Product Coalition

JANUARY 13, 2021

When I first started teaching product management (at IDC’s Adelson School of Entrepreneurship ), I needed a way to break down strategic product thinking into distinct components that would help people understand and focus on one aspect each time. But products are never built for everyone.

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The Product Coalition

OCTOBER 18, 2020

A good product strategy helps you to acquire happy customers and retain them over time. Here is how product strategy helps you overcome them. Photo by Braden Collum on Unsplash Working on product strategy is an iterative process. would ask why it is important to continue refining even the finest details.

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The Product Coalition

DECEMBER 11, 2023

The journey to product-market fit might seem random, but it actually has a well defined high-level structure. Here is part two of the guide that will help you find your way to product-market fit. This is an important principle in the product-market fit journey.

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Product Management University

OCTOBER 13, 2023

While that definition doesn’t coincide with the purist view, let’s run with it since feature-date roadmaps are the rule these days rather than the exception. product management publishes a feature release schedule for every product. product marketing positions the value of those features for every product.

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Roadmap White Paper Product Research Customer Experience 130

Sachin Rekhi

FEBRUARY 16, 2020

While certainly not a product category most of us operate it, it showcases the kind of inspirational feeling a successful product walkthrough leaves your audience with. Strategy: Product/Market Fit Hypotheses. A compelling strategy delineates exactly how your product will dominate its market.

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Data Visualization Product Research User Testing Reporting Tools 218

The Product Coalition

FEBRUARY 4, 2023

The product strategy plays a critical role here. The definition of a product strategy is not the strategy of the product department. It’s a strategy that explains how the company is going to succeed based on the product. But the team you play with is the other leaders in the company.

Leadership 158

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Product Management University

FEBRUARY 1, 2024

The problem is you’re just getting started while the majority of your stakeholders are blissfully dusting off their hands thinking it’s done and eager to tackle the next product idea with carbon-copy expectations of success. The Product Version 1 and Done Dilemma – Root Causes!

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The Product Coalition

FEBRUARY 11, 2024

The value assessment framework allows you to identify gaps in any of the value layers — definition, delivery, and perception. Photo by Iain Kennedy on Unsplash When I was a product lead at Imperva, there was a feature that engineering kept telling me required a rewrite. Some even need to be left untouched.

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Product Management University

OCTOBER 11, 2023

Product management has set everyone else up for success. Product marketing now has a differentiating message to fill the pipeline. Customer on-boarding teams implement with clear customer outcomes as their target, and the product has no major deficiencies that delay the go-live date or the revenue meter.

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Product Research Feedback Software Differentiation Management 130

The Product Coalition

JANUARY 4, 2021

at the product level, the solution level, or the problem level (that is, you are tackling a problem almost no-one else does). Each level requires a different marketing strategy. While the marketing strategy is typically not for you as a product leader to define, the unique value proposition definitely is.

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The Product Coalition

JANUARY 24, 2021

The path that many product organizations take is to convert their roadmap (which is usually a work plan and not a real outcome-based roadmap) into the OKRs format. While these are definitely needed for the teams to know what to do, they are bad as OKRs, in the sense that they are not accounting for anything other than delivering software.

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The Product Coalition

JUNE 9, 2023

Let’s get right to it: what are those things you can educate the market on, and where are you setting yourself to failure? The answer to this question is based on the “Product Circuit” model that I use to help companies get to product-market fit and presented here a while ago.

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Product Talk

APRIL 17, 2024

And product marketing as well. I definitely want to get into those conversations and that debate. That was definitely also holding my team back. Teresa: Okay, so it sounds like your three levels: The highest level is product vision. The second one is product strategy. Is that fair? Stephanie: I am.

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Andrew Chen

JULY 20, 2020

To learn more from Bangaly, Elena, and Fareed check out the upcoming Career Accelerator Programs like Product Strategy , Marketing Strategy , and Retention + Engagement Deep Dive. When I joined Instagram in 2016, the product had over 400 million users, but the growth rate had slowed. Those are your Adjacent Users.

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User Testing Customer Experience Customer Feedback Research Software 145

The Product Coalition

SEPTEMBER 10, 2023

But as a product executive, you must take it to the next level — and this time use it with the entire management team. Image by Denis Doukhan from Pixabay In the CPO Bootcamp we talk a lot about product strategy. One of the things I say about it is that strategy starts with the goals. I’ll start with the former.

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The Product Coalition

SEPTEMBER 11, 2022

Things are definitive. Working in the startup nation, many of the product leaders I coach? And in the product world, often there isn’t a right or clear answer , which makes things complicated. Unlike what you might think, your job as a product leader is not always to clear uncertainty. But it’s a great starting point.

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Mind the Product

JUNE 19, 2018

Product Definition. This section should explain your product. Problems your product solves and how it solves them. Target market: Personas, verticals, use cases, … Use diagrams, visuals, or links to demos where possible. Product Market Analysis. Things to cover: Market ecosystem definition.

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Data Visualization Research Software Feedback Software Weak Development Team 133

The Product Coalition

NOVEMBER 15, 2020

Switching your point of view on strategy can go a long way in helping you become more strategic , so here is a quick guide. The Definition of Strategy According to Wikipedia, Strategy is “a high-level plan to achieve one or more goals under conditions of uncertainty”. In some ways, it only starts there.

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The Product Coalition

DECEMBER 5, 2021

I was surprised to see that even though that’s a crucial question that I contemplate a lot with, I couldn’t give a definitive answer right away. This is especially true for a startup that by definition has limited resources. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an “But let’s think even bigger.

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Mind the Product

MAY 21, 2018

Don’t get me wrong, you definitely don’t want to be at the receiving end of one of these fines, but they’re not an attempt on the part of the EU or the ICO to decimate companies like some kind of economic apocalypse. A new Wrinkle in Product/Market fit? That’s not going to change.

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Data Visualization User Testing Customer Experience Customer Feedback 149

The Product Coalition

MARCH 12, 2023

We help them with their product strategy as well as building a strong product organization. That, of course, includes helping them hire the right people, and specifically the right product leader. This is definitely an important aspect to consider, and if you can’t work well with someone you can’t have them on your team.

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