The Product Guy

MAY 7, 2020

Primarily there are 3 major aspects to understanding and performing well as a Product Manager, which are as listed below: Understanding the Role Definition Hard Skills required for the Role Soft Skills required for the Role. Understanding the Role Definition. Definition of PM role. Product Roadmap.

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Mind the Product

JUNE 18, 2019

Tech billionaire Marc Andreessen has been credited with bringing the term “product/market fit” into the mainstream lexicon in 2007. During my dealings with investors and product veterans, I’ve often heard that you can always feel when product/market fit is happening. Usual Benchmarks to Measure Product/Market Fit.

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Userpilot

AUGUST 1, 2024

Product marketing is the process of bringing a product to market, and a well-curated product marketing strategy is key to understanding customer needs and driving adoption. TL;DR A product marketing strategy is a roadmap for how a new product will be positioned, priced, and marketed.

Research Software 105

Research Software Analytic Tools Product Marketing Product Research 105

The Product Coalition

FEBRUARY 20, 2023

Product-market fit (PMF) is a tricky thing for startups. It’s that sweet spot where the needs of your target market perfectly align with what your product is offering, and if you’re a product manager at an early startup, it’s your job to help your product find that fit. Until the 40% rule.

User Testing 179

User Testing Product Research Product Marketing Customer Feedback 179

The Product Coalition

OCTOBER 30, 2022

Roadmaps require massive prioritization. It’s nice, but there is a much higher level of prioritization that needs to happen and would impact your roadmap much more. The same happens with your roadmap. Your roadmap must serve the company’s (business) goals , and therefore that’s where you need to start. Photo by Anete L?si?a

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The Product Coalition

MAY 9, 2021

When I talk about roadmaps with younger product leaders, I often hear things like “we don’t need one, we are agile” or “why build a roadmap when things will surely change”. The roadmap sets the strategic direction of the company, and when built right it also doesn’t have to change that frequently, despite your agility.

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Intercom, Inc.

OCTOBER 1, 2020

On this episode of Intercom on Product myself and Paul Adams, our SVP of Product, take a look at roadmapping. Knowing how and when to define a roadmap, who to include and how long to plan for are key elements to finding the balanced approach that you need. As you grow functions, the audience for your roadmap widens.

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Roadmap Feedback Software User Testing Reporting Tools 165

Intercom, Inc.

OCTOBER 1, 2020

On this episode of Intercom on Product myself and Paul Adams, our SVP of Product, take a look at roadmapping. Knowing how and when to define a roadmap, who to include and how long to plan for are key elements to finding the balanced approach that you need. As you grow functions, the audience for your roadmap widens.

Roadmap 165

Roadmap Feedback Software User Testing Reporting Tools 165

Roman Pichler

APRIL 5, 2022

For example, a product strategy workshop might have the objective to identify the key changes required to achieve product-market fit. Contrast this with a sprint review meeting , which might help you determine if users can easily sign up for the product. Assess product strategy and adjust if necessary.

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Product Management University

OCTOBER 13, 2023

Before we bring the portfolio roadmap into the picture, let’s set the stage with product roadmaps. For most people, the term roadmap conjures up a visual presentation of product features and delivery dates published by product management. Now comes the execution, and the devil is always in the details.

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Product Innovation Educators

FEBRUARY 20, 2023

How to achieve product-market fit – for product managers This episode is sponsored by PDMA, the Product Development and Management Association. PDMA is also the longest-running professional association for product managers, leaders, and innovators, having started in 1976. Underserved needs Product: 3.

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Roman Pichler

DECEMBER 4, 2018

But apply this strategy with caution: You will have to spend time addressing the technical debt incurred and putting your product on solid technical foundations. This should be done before reaching product-market fit, as you will otherwise struggle to scale up and keep your product growing.

Feedback Software 277

Feedback Software User Testing Customer Experience Weak Development Team 277

Product Innovation Educators

JANUARY 13, 2020

She currently leads Product Management at Obo, where she is working on agile product management software that aims to reduce the high failure rates for new products. Before Creative Cloud, we had a product called CS Live, which was a total failure. The Creative Cloud was a definite risk.

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User Testing Product Research Marketing Research Software 230

ProductPlan

MARCH 5, 2021

This article tackles one of the areas that gets the most interest from product managers: how can they use an essentialist approach to create and communicate better product roadmaps ? To ensure you’re adding the right features and initiatives to your product roadmap, I’ve outlined several suggestions here.

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Sachin Rekhi

FEBRUARY 16, 2020

While certainly not a product category most of us operate it, it showcases the kind of inspirational feeling a successful product walkthrough leaves your audience with. Strategy: Product/Market Fit Hypotheses. A compelling strategy delineates exactly how your product will dominate its market.

Data Visualization 218

Data Visualization Product Research User Testing Reporting Tools 218

Userpilot

FEBRUARY 20, 2020

SaaS companies have started to realize that their products should be the main driver of growth. This product-led growth flips the old marketing and sales rulebooks on their heads. Product marketing is a large part of this shift. Product-Led Growth. What a product marketing strategy involves.

Feedback Software 108

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Product Management University

AUGUST 15, 2023

If product priorities are shaped by market segment priorities instead of individual product needs, aren’t the priority debates just shifting from products to markets? It’s a logical question but the answer is a definitive no. Definitely yes but it’s not as complicated as you might think.

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Product Innovation Educators

MARCH 19, 2018

For example, people in an organization want product managers to be experts in customer needs but never leave the office to talk to them. [7:15] 7:15] What is the role of a product manager and how does that vary across organizations? There is no good working definition for the role of a product manager across the board.

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Research Software Product Management Product Manager Feedback Software 165

Userpilot

AUGUST 14, 2024

Product-led design (PLD) is a business strategy for creating a user-centric product that drives customer success and acquisition through intuitive and valuable features. Product-led companies emphasize the product’s value as the main driver of growth.

User Testing 105

User Testing Product Research Customer Experience Onboarding KPIs 105

Userpilot

OCTOBER 29, 2020

Product Marketing is a fairly new domain and the role of ‘Product Marketing Manager’ differs greatly from organization to organization. You may want to jump to a relevant section: Who’s a Product Marketing Manager? Product Marketing Manager’s Role and Responsibilities (depending on the company).

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Analytic Tools Feedback Software Onboarding KPIs Product Marketing 99

Mind the Product

AUGUST 3, 2017

Being the first product manager at a startup typically means being the 10th or 15th employee, and recognizing that – although product management has both tactical and strategic components – you’ll initially be more focused on tactics. How do we do These Things?

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Mind the Product

SEPTEMBER 12, 2019

Everyone has their own interpretation of what minimum viable product (MVP) means to their organization and, while the specifics of an MVP definition may vary, this blog explores what an MVP is, and what it definitely is not. Here are a few things that an MVP definitely is not. Bare Bones.

User Testing 162

User Testing Customer Feedback Customer Experience Definition 162

The Product Coalition

APRIL 11, 2019

Those of you who read our book already know her Elena is a Product Marketing Manager. Of course we know that this adorable lady is responsible for delivering the value of the product (that Dmitry comes up with) to the market, but not used to call her PMM. product development by received information from the market?

Product Marketing 82

Product Marketing Customer Experience Marketing Management 82

Business of Software Conference

NOVEMBER 26, 2018

This will change the way that a lot of people think about product market fit, BS metrics, understanding the needs of the people that really matter. Rahul Vohra (Founder/CEO, Superhuman) – The Product-Market Fit Engine from Business of Software Conference. So I’m going to talk about Product-Market Fit.

User Testing 103

User Testing Product Marketing Engineering Marketing 103

Userpilot

FEBRUARY 20, 2020

SaaS companies have started to realize that their products should be the main driver of growth. This product-led growth flips the old marketing and sales rulebooks on their heads. Product marketing is a large part of this shift. Product-Led Growth. What a product marketing strategy involves.

Feedback Software 89

Feedback Software Research Software Product Marketing Marketing 89

Userpilot

MAY 27, 2024

Identify and assess market opportunities As mentioned above, you must research market opportunities and correlate them with the benefits for your business. Running a product market fit analysis and conducting market research allow you to build products that solve user problems and make a profit.

Research Software 105

Research Software Analytic Tools Feedback Software Data Visualization 105

The Product Coalition

JANUARY 24, 2021

The path that many product organizations take is to convert their roadmap (which is usually a work plan and not a real outcome-based roadmap) into the OKRs format. That’s not a numeric goal, but it definitely should impact how the $1M is broken down. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an

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Analytic Tools Customer Experience B2C Enterprise 200

Intercom, Inc.

JUNE 7, 2018

Adam: “Growth hacking” is a term you coined in 2010, but since then a lot of alternative definitions have sprung up. Adam: When it comes to that high-level discussion about the definition, do you think a lot of people get stuck on the “hacks” part of it? What growth hacking is and isn’t. Sean: Yes.

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Pragmatic Marketing

NOVEMBER 16, 2019

Laura Jones is head of product marketing at Uber and recently participated in an AMA on influencing the product roadmap via Sharebird , a place to see how people at top companies do product marketing. Influencing the Roadmap.

Product Marketing 70

Product Marketing Reporting Tools Marketing Research Software 70

Pragmatic Marketing

NOVEMBER 16, 2019

Laura Jones is head of product marketing at Uber and recently participated in an AMA on influencing the product roadmap via Sharebird , a place to see how people at top companies do product marketing. Influencing the Roadmap.

Product Marketing 70

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Product Management University

FEBRUARY 1, 2024

The problem is you’re just getting started while the majority of your stakeholders are blissfully dusting off their hands thinking it’s done and eager to tackle the next product idea with carbon-copy expectations of success. The Product Version 1 and Done Dilemma – Root Causes! The strategic roadmap is the next layer down.

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Userpilot

MAY 31, 2021

The product marketing manager role has been growing steadily over the two decades: And no wonder – the exponential growth of the SaaS industry, combined with the Product-Led Growth trend created a lot more demand for (and awareness of) product marketing. What is product marketing?

Analytic Tools 97

Analytic Tools Onboarding KPIs Research Software Product Marketing 97

Intercom, Inc.

MAY 30, 2019

” We again extract a data report, stack rank it, order it, and then that comes into the roadmap process as well. Inputs into our roadmap. And that’s another input into our roadmap. But similarly, you fix your product before you try and expand the addressable market of your product, right?

User Testing 194

User Testing Feedback Software Customer Feedback Data Visualization 194

Product Innovation Educators

MARCH 15, 2021

Product management isn’t just for high-tech companies anymore; all industries need product managers. [5:05] 5:05] What changes have you seen in product managers’ influence? The power dynamic is definitely changing. They create the roadmaps and vision. The power dynamic is definitely changing.

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Product Management University

SEPTEMBER 3, 2024

It’s the number one thing that makes product strategy both challenging and frustrating at the same time. Unfortunately, there’s no universally accepted definition of product strategy and therefore no consistent way to craft one that meets everyone’s expectations. I wrote this post with two objectives in mind. Here we go.

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Product Strategy Strategy Product Research Customer Experience 130

Mind the Product

JUNE 19, 2018

Product Definition. This section should explain your product. Problems your product solves and how it solves them. Target market: Personas, verticals, use cases, … Use diagrams, visuals, or links to demos where possible. Product Market Analysis. Things to cover: Market ecosystem definition.

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The Product Coalition

JUNE 24, 2020

Photo by airfocus on Unsplash While the product owner role is explicitly defined and included in Scrum, that does not mean it cannot exist following other agile frameworks, just that it is easiest to define when aligned to Scrum. The difference between a product manager and product marketing manager is who they collaborate with, and how.

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Research Software Analytic Tools Product Research Product Management 148