The Secret PM Handbook

AUGUST 18, 2017

A Sales Demo Challenge. Our product was not as strong as some of our competitors for managing agile projects. Even though we had a lot of customers successfully using it for agile projects, the sales engineers felt severely challenged because we didn’t have the features to show in the sales demo. Problem Two: Use all your ammo.

Demo 150

Demo Agile Differentiation Product Research 150

Product Management University

JULY 26, 2021

That REQUEST A DEMO button on your website is offering demos to anyone who wants to see your products. You’re on the hook to give them a demo, and if they want to play hardball, they’re not the least bit obligated to tell you why they’re interested. You’re getting a high volume of demo requests.

Demo 130

Demo Product Research Workshop Differentiation 130

Product Management University

OCTOBER 11, 2023

You’re in the throes of the sales cycle and it’s product demo time. When your differentiating value isn’t abundantly clear, the deal ends up with no decision or worse yet, a loss. They’re bombarding product management with critical enhancement requests just to get the customer up and running.

Product Research 130

Product Research Feedback Software Differentiation Management 130

Product Management University

JULY 25, 2018

Product presentations and demos can be the determining factor in winning or losing a sale. Follow three simple guidelines to differentiate with credibility and boost your win rates. Contact Proficientz to learn techniques for product presentations and demos that boost your credibility and your win rate. Case closed! Net It Out.

Demo 113

Demo Presentation Differentiation Positioning 113

Userpilot

APRIL 17, 2024

Google Trends helps businesses differentiate products in crowded markets by identifying evolving consumer interests and regional search behaviors. Google Analytics 4 offers advanced tools for understanding cross-platform customer behavior, aiding product differentiation and tailored offerings in a competitive market.

Data Visualization 103

Data Visualization Analytic Tools Feedback Software Reporting Tools 103

Product Management University

JANUARY 26, 2018

Product demo themes can improve your sales win rate. Here are three guidelines for creating and using demo themes to improve your sales win rate. ” In this case, your demo would be a compilation of user job tasks that illustrate many different ways revenue leaks can occur and go unnoticed. 3. Repetition is Good .

Demo 100

Demo Differentiation Customer Experience Product Management 100

Product Management University

FEBRUARY 15, 2023

If you and all of your competitors are serving vanilla ice cream to buyers, you’re missing an enormous opportunity to differentiate and improve your win rates. In other words, it’s your superior knowledge of the customer’s business that differentiates you. It’s obvious they want to get better at managing documents.

Product Research 130

Product Research Document Demo B2B 130

Product Management University

FEBRUARY 27, 2017

The #1 challenge with conducting web demos is the ability to read and engage an audience you can’t see. Is the demo going well? The key to reading a prospect you can’t see is to engage them in a discussion during the demo. The key to reading a prospect you can’t see is to engage them in a discussion during the demo.

Demo 100

Demo Differentiation Presentation Positioning 100

Product Management University

DECEMBER 17, 2020

B2B Product Manager December 2020 Issue. Enjoy the B2B Product Manager December issue. Blog: High-Octane Product Management. Why Storytelling Skills For Product Management & Product Marketing Are Essential for Success. Product Management Playbook. Shorter sales cycles and competitive differentiation.

Magazine 130

Magazine B2B Product Management Product Manager 130

Userpilot

JANUARY 16, 2024

From analyzing market trends to churning user needs and technical feasibility into golden product ideas, there are many benefits of ChatGPT for product managers. A potent tool, ChatGPT has proven to be a strategic addition to the product management toolkit, churning out ideas in even the most unlikely scenarios.

ChatGPT 105

ChatGPT Data Visualization Onboarding KPIs Research Software 105

Userpilot

SEPTEMBER 14, 2023

How do product management and marketing teams work together to build successful products? TL;DR Product managers define the overall product direction and oversee the entire product lifecycle. Product management focuses on the overall strategic direction and champions the product inside the organization.

Product Research 104

Product Research User Testing Research Software Feedback Software 104

Product Management University

FEBRUARY 12, 2024

As a product marketing manager, the most valuable thing I did for our worldwide sales team was educate them on the market segments where demand for my product was highest. That credibility is often what differentiates you in the end. The fact that we were offering a trial period meant almost no demos or sales cycles.

Product Marketing 147

Product Marketing Marketing Customer Experience Differentiation 147

Userpilot

OCTOBER 25, 2022

If you’re wondering what strategic product management is, you’ve come to the right place! In the article, we’re looking at the responsibilities of strategic product managers and how they can use data effectively to shape product strategy and deliver delightful experiences to users! Are you ready to dig in?

Product Research 98

Product Research User Testing Customer Feedback Research Software 98

Product Management University

DECEMBER 7, 2020

Storytelling skills for product management and product marketing are essential because without them, the value context (why the market cares) of what you’re building, marketing and selling is completely masked. Apply the same formula to business requirements, user stories, positioning content, sales tools, product demos, etc.

Reporting Tools 147

Reporting Tools Product Marketing Data Visualization Marketing 147

Userpilot

JANUARY 15, 2024

TL;DR The fintech customer experience helps neobanks, cryptocurrencies, and blockchain wallets differentiate themselves from traditional financial institutions. Try Userpilot and book a demo today! Here’s a peek at what Userpilot’s in-app survey builder looks like: Get your free Userpilot demo today!

Analytic Tools 101

Analytic Tools Feedback Software Reporting Tools Data Visualization 101

Userpilot

OCTOBER 9, 2023

Book a demo now to learn more. The major differentiator is their purpose: A minimum viable product (MVP) is used to test the feasibility and viability of a new product idea. Imagine a startup building a new product management tool. The MVP could include basic task management, project tracking, and user collaboration features.

Feedback Software 105

Feedback Software Analytic Tools Data Visualization User Testing 105

Userpilot

NOVEMBER 19, 2022

What is product service management? How is it different from product management ? Product service management is a marketing function whose objective is to keep track of customer and market need fluctuations and inform product development. Book the demo! What is product service management? Want to see how?

Data Visualization 98

Data Visualization User Testing Research Software Feedback Software 98

Userpilot

OCTOBER 6, 2022

How can product managers use them to develop their products? Product managers should focus on delivering benefits rather than just features. Identifying the links between features, advantages and benefits also helps to differentiate the product for different target markets. Book the demo ! Are you ready to jump it?

Analytic Tools 97

Analytic Tools Feedback Software Data Visualization Customer Feedback 97

Product Management University

FEBRUARY 14, 2023

Building a valuable minimum viable product should not only benefit your target customers but should also benefit your organization in terms of growth and differentiation. Aim for a more eloquent feature set on the big obstacles, as these can be the things that differentiate your solution.

Customer Experience 130

Customer Experience User Testing Customer Feedback Feedback Software 130

Johanna Rothman

MARCH 18, 2024

That's why Part 1 of this series discusses your value and what managers want and need. That part discusses why managers see agile coaches and Scrum Masters as staff positions, not line jobs. However, hiring managers expect deep agile expertise that connect to the Pirate metrics. There way too many of you.

Weak Development Team 81

Weak Development Team Certifications Agile Customer Experience 81

Userpilot

MARCH 25, 2024

EBITDA is used by larger companies with more complex management structures. Differentiation and positioning strategies help you use untapped market opportunities and stand out from the competition, while robust documentation and reporting processes are important for business sustainability and transferability. Book the demo!

Feedback Software 105

Feedback Software Analytic Tools Research Software Data Visualization 105

Userpilot

FEBRUARY 25, 2024

Book a Userpilot demo to find out how you can enhance your in-app experiences to keep up with the behavior trends for 2024. A demo of Userpilot’s no-code in-app flow builder. With an increase in the number of SaaS platforms, it’s become increasingly difficult to differentiate your product.

Analytic Tools 105

Analytic Tools Data Visualization User Testing Reporting Tools 105

Userpilot

OCTOBER 21, 2022

Why would you care about MVE as a product manager ? Developing the MVE is not possible without good differentiation and positioning strategies either. Book the demo ! Why is the MVE important in product management? Your minimum viable features need to be aligned with your differentiation and positioning strategies.

Customer Experience 98

Customer Experience Onboarding KPIs User Testing Customer Feedback 98

Innovatemap

OCTOBER 31, 2019

120WaterAudit is a water program management company that uses software, kits, and services to manage and execute water quality programs that improve public health outcomes. 120WaterAudit knew they could best impact the community and grow their business by working with public water systems and the program managers who run them.

Feedback Software 40

Feedback Software Demo Data Visualization User Testing 40

Userpilot

DECEMBER 13, 2023

A robust UX strategy is also a valuable differentiator helping you stand out in competitive markets. Book the demo! Consequently, it can differentiate your product in the market and give you an edge over competitors. Want to see how Userpilot can help you inform and implement your UX strategy? What is a UX strategy?

Research Software 104

Research Software Analytic Tools Feedback Software User Testing 104

Userpilot

JANUARY 29, 2023

Why do product managers need a new feature validation framework? TL;DR Product managers need a new feature validation framework to ensure that they meet user needs or drive organizational goals and avert product failure. Product managers use prototypes to test the product or feature ideas with real users. How can you build one?

User Testing 98

User Testing Product Research Framework Feedback Software 98

Userpilot

OCTOBER 21, 2022

What product management best practices can help you build valuable and delightful products for your customers? Whether you’re an aspiring product manager or an already established product professional, our list will help you reflect on your processes and hopefully improve them. The product management role is very complex.

Feedback Software 75

Feedback Software Analytic Tools Research Software User Testing 75

Userpilot

NOVEMBER 23, 2023

Why do product managers need them? Many companies lack differentiation strategies and drive product development by copying competitors. If you want to see how Userpilot can help you track user behavior, collect feedback, and run experiments, book the demo! How is the outcome-based roadmap different from regular roadmaps?

Analytic Tools 105

Analytic Tools Feedback Software Product Research User Testing 105

Product Management University

APRIL 18, 2017

The B2B Product Manager Magazine April 2017 is now available. In this issue we cover everything from selling value in spite of your product’s deficiencies to what makes a rock star product manager to the criticality of the functional designer role. In This Issue: Blog: High-Octane Product Management. Politics Not Included!

Magazine 100

Magazine Healthcare Product Management Product Manager 100

Product Management University

APRIL 18, 2017

The B2B Product Manager Magazine April 2017 is now available. In this issue we cover everything from selling value in spite of your product’s deficiencies to what makes a rock star product manager to the criticality of the functional designer role. In This Issue: Blog: High-Octane Product Management. Politics Not Included!

Magazine 100

Magazine Healthcare Product Management Product Manager 100

Userpilot

FEBRUARY 25, 2024

Book a demo now to learn more. Try Userpilot and Take Your Customer Satisfaction to the Next Level Get a Demo 14 Day Trial No Credit Card Required What is the Kano model? Book a demo now to start gathering customer data and using the Kano model to build features that delight customers.

Customer Satisfaction 105

Customer Satisfaction User Testing Customer Experience Customer Feedback 105

Userpilot

FEBRUARY 25, 2024

Book the demo! Try Userpilot and Take Your Product Engagement to the Next Level Get a Demo 14 Day Trial No Credit Card Required What is customer friction? A seamless and frictionless experience can differentiate a company from its competitors, which can be a decisive factor for customers when choosing between similar products.

Data Visualization 104

Data Visualization Analytic Tools Research Software User Friction 104

Userpilot

OCTOBER 13, 2022

How can product managers avoid building parity products? In fact, the only differentiator you can use to stand out from competing parity products is price. To do that, you need to use different differentiators like better quality, superior customer support , better customization, or greater usability. Book the demo!

Product Research 98

Product Research User Testing Feedback Software Research Software 98

Userpilot

MARCH 6, 2024

Why it is important for your product management efforts. Book the demo! Try Userpilot and Take Your Product Experience to the Next Level Get a Demo 14 Day Trial No Credit Card Required What is a product funnel? In practice, this means more customers signing up for free trials, booking demos , experiencing the Aha!

Analytic Tools 104

Analytic Tools Data Visualization Research Software Onboarding KPIs 104

The Secret PM Handbook

OCTOBER 9, 2018

Co-opting product management into sales. My good friend Geoffrey Anderson ( @ganders2112 ) recently wrote about a situation we product managers sometimes find ourselves in. When sales are not going well, company leadership might ask product management come in to help hit the numbers. This can be a bad thing or a good thing.

Sales Training 170

Sales Training User Testing Differentiation Customer Experience 170

Userpilot

NOVEMBER 30, 2023

How do product managers identify market gaps? Canva identified a market need for a user-friendly graphic design tool for non-designers and DocuSign for a secure solution to sign and manage digital documents and contracts. Book the demo! Let’s get into it! Want to see how Userpilot can help you find market gaps?

User Testing 105

User Testing Data Visualization Feedback Software Research Software 105

Userpilot

SEPTEMBER 14, 2023

What customer discovery questions should product managers ask to accurately identify the unsatisfied needs of potential customers and validate ideas? If you want to see how Userpilot can help you with product discovery, book the demo! Such insights allow product managers to prioritize features that help users complete their JTBDs.

Product Research 103

Product Research Customer Feedback Data Visualization User Testing 103