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Product Demos: How to Sell Solutions Versus Products

Product Management University

Here’s a simple three-step approach for your product demos that will help you sell solutions versus products. It’ll make differentiation easier and improve your sales win rates. If this is the case, longer and more difficult sales cycles lie ahead and differentiation becomes more difficult.

Demo 130
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How to Create a B2B Sales Demo Script

Product Management University

Sales demos are one of the easiest ways to boost your credibility with prospects and customers. A good sales demo creates that critical moment of differentiation that makes your product the obvious choice in a sea of competitors. What is a B2B Sales Demo Script? How to Create a Sales Demo Script. Create Scenarios.

Demo 130
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How To Climb The Product Marketing Career Ladder Faster

Product Management University

If you’re looking to climb the product marketing career ladder faster, here are five things you can do that’ll accelerate your climb. As a product marketer though, this is more about your strategy and execution tactics that lead to year-over-year revenue growth. Product marketing is not for prickly people with a “can’t-do” attitude!

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A Better Approach To Demoing Can Turn Sales Around

The Secret PM Handbook

A Sales Demo Challenge. Even though we had a lot of customers successfully using it for agile projects, the sales engineers felt severely challenged because we didn’t have the features to show in the sales demo. Doing a great job of go-to-market is one of my passions. The first one is about “how to demo.”

Demo 191
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A Better Approach To Demoing Can Turn Sales Around

The Secret PM Handbook

A Sales Demo Challenge. Even though we had a lot of customers successfully using it for agile projects, the sales engineers felt severely challenged because we didn’t have the features to show in the sales demo. Doing a great job of go-to-market is one of my passions. The first one is about “how to demo.”

Demo 150
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A Better Approach To Demoing Can Turn Sales Around

The Secret PM Handbook

A Sales Demo Challenge. Even though we had a lot of customers successfully using it for agile projects, the sales engineers felt severely challenged because we didn’t have the features to show in the sales demo. Doing a great job of go-to-market is one of my passions. The first one is about “how to demo.”

Demo 150
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That Pesky REQUEST A DEMO Button! Keep It or Chuck It?

Product Management University

That REQUEST A DEMO button on your website is offering demos to anyone who wants to see your products. You’re on the hook to give them a demo, and if they want to play hardball, they’re not the least bit obligated to tell you why they’re interested. You’re getting a high volume of demo requests.

Demo 130