The role of product management in sales demos

Under10 Playbook

In some cases, it’s clear that the person doing the demo hasn’t prepared and is just following a canned script. In others, you can tell that they put a lot of time into tailoring the demo specifically for the client, but even then, the demo can often miss the target.

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Where does product management belong in your organization?

Under10 Playbook

In this scenario, product management tends to get pulled into a technical support role for the marketing and sales teams, providing content for demos, presentations, ebooks, and sales enablement.

The top marketing statistics for 2018 and why they matter

Inside Intercom

76%: Buyers are most willing to exchange their information for white papers (76% were willing), eBooks (63%), webinars (79%), case studies (57%) and third-party/analyst reports (66%). Improve your video marketing: How we scaled product demos at Intercom.

Creating Effective Channel Training

Under10 Playbook

Depending on your hiring criteria and the complexity of your product, many sales people simply have no interest in using the product; they know they can rely on others for the technical support necessary for RFPs or client demos. Give a man a fish, and you feed him for a day.

Why “Build or Buy?” Is the Wrong Question for Analytics

This ebook explores the different facets of this debate: Why and when building, buying, or taking a combined. Watch a free demo WHY “BUILD OR BUY?” IS THE WRONG QUESTION FOR ANALYTICS Introduction.1 When to Build Your Own Analytics. 2 When to Buy a Bolt-On Solution.

A New Way To Delegate And Split Expenses: Fintech UX Case Study

UX Studio

Having gotten an opportunity to present their product at an important fintech conference in Amsterdam where they would reach potential partners, the Payment Courier team came to us to help them revamp their demo. The team already had a developed a demo which was a great foundation for us. Download our free ebook about UX design. In this project, we worked with and tested a detailed demo version. From the demo version to the final UI.

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Q&A with Steve Johnson, VP of Products, Pragmatic Institute


And some are about what we have now: for example, a demo to a single customer. Marketing needs someone to stand in a trade show booth and demo, or write their eBook.

Positioning with formulas

Under10 Playbook

You’ll have this at the ready when you write a media release, a sales presentation, a demo script, an ebook. In marketing, positioning is the process by which marketers try to create an image or identity in the minds of their target market for its product, brand, or organization.—

Design Sprints: When To Use Them In Your Product Team + Find out!

UX Studio

We use techniques such as lightning demos, crazy 8 and s olution sketch. Download our free ebook Product Manager’s Guide To UX Design to read our UX case studies and learn about tools and tricks.

Josh Seiden on why product teams should focus on outcomes over output

Inside Intercom

This is at the cultural level of how you build and think and talk about stuff, how you demo stuff, how you celebrate stuff as well as moving down to the actual process of how you execute it. Deciding what your engineers should do next can be a lot like climbing a ladder.

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How to Package and Price Embedded Analytics

This ebook provides simple frameworks to help software vendors effectively package and price embedded analytics from. only see a demo and never actually use your software. Watch a Free Demo of Logi Analytics >. HOW TO PACKAGE & PRICE EMBEDDED ANALYTICS.

Does live chat really work for marketing?

Inside Intercom

For example, how many people downloaded that ebook you advertised via chat? ” “Would you like a demo of how [feature x] and [feature y] can improve [customer pain point 1] and [customer pain point 2]?” Type (direct questions, offers, ebook downloads, other CTAs).

a16z Podcast: Why paid marketing sucks, Network effects, Viral Growth, and more

Andrew Chen

If you’re using paid advertisement channels, things tend to get more expensive over time because — you know, your initially super, super excited core demographic of customers — like they’re gonna convert the best and as you start reaching into different geographies, different kinds of demos, all of a sudden they’re not gonna convert as well, right? Dear readers, It was my pleasure to be on my first ever Andreessen Horowitz podcast!